Commercial Manager – Youth Financial Services
AI job insight
Co-operative Bank is hiring a Commercial Manager for Youth Financial Services in Nairobi. The role focuses on driving commercial performance and growth of the youth customer portfolio, turning customer insights into propositions, campaigns, and partnerships. The bank is looking for a commercially driven, innovative, and results-oriented professional.
- Owns end-to-end youth customer journey from acquisition to retention
- Requires translating customer insights into commercial plans and campaigns
- Involves partnerships with universities, schools, fintechs, and youth organisations
Similar jobs
More roles you may want to review before you leave.AI summary
Co-operative Bank is hiring a Commercial Manager for Youth Financial Services in Nairobi. The role focuses on driving commercial performance and growth of the youth customer portfolio, turning customer insights into propositions, campaigns, and partnerships. The bank is looking for a commercially driven, innovative, and results-oriented professional.
- Owns end-to-end youth customer journey from acquisition to retention
- Requires translating customer insights into commercial plans and campaigns
- Involves partnerships with universities, schools, fintechs, and youth organisations
- Full-time role based in Nairobi with 8 to 5 working hours
- Applicants must be located in Kenya
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Commercial Manager – Youth Financial Services evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Co-operative Bank and the role in Nairobi.
- Add concrete examples related to sales, internship, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Commercial Manager – Youth Financial Services role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Co-operative Bank before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
C
Commercial Manager – Youth Financial Services
Co-operative Bank
Accounting, Auditing & Finance
Today
New
Nairobi
Full Time
Confidential
Share link
Share on WhatsApp
Share on LinkedIn
Share on Facebook
Share on Twitter
Share via SMS
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Co-operative Bank
Are you a commercially driven professional passionate about customer growth, innovation and building brands that connect with the next generation?
Do you have the ability to turn customer insights into compelling propositions, strategic partnerships and measurable business results?
Co-op Bank invites applications from dynamic, innovative and results-oriented professionals to fill the position of Commercial Manager – Youth Financial Services.
As Commercial Manager – Youth Financial Services (YFS), you will drive the commercial performance and growth of an assigned youth customer portfolio, translating customer insights and business strategy into impactful propositions, effective go-to-market initiatives and sustainable customer value.
You will own the end-to-end customer journey, from acquisition and activation to engagement, retention and long-term growth. Working collaboratively across business functions and external partnerships, you will help position Co-op Bank as a preferred financial partner for young customers.
Commercial Manager – Youth Financial Services
The Role
Specifically, the successful jobholder will be required to:
Own the commercial performance of the assigned youth customer portfolio, delivering agreed targets for customer acquisition, activation, product uptake, usage, retention and profitability.
Translate business priorities and customer insights into effective commercial plans, campaigns, propositions and market activation initiatives with clear objectives and measurable outcomes.
Build a deep understanding of youth needs, behaviours and emerging trends through research, customer engagement, market intelligence and performance analytics.
Partner with Product Owners and cross-functional teams to develop, test and commercialise relevant products, customer journeys, pricing and offers.
Identify and develop partnerships with universities, schools, employers, youth organisations, businesses, fintechs and other ecosystem players to expand market reach and accelerate growth.
Collaborate with Brand & Communications and agency partners to deliver distinctive, relevant and engaging campaigns that strengthen the YFS proposition and support commercial objectives.
Work with branches, sales teams, relationship managers and digital channels to drive customer acquisition, product adoption and sustained engagement.
Analyse customer behaviour, campaign effectiveness, portfolio performance and return on investment to identify opportunities and improve commercial results.
Ensure effective budget utilisation, value for money, sound commercial decision-making and adherence to applicable regulatory, risk, data privacy and customer protection requirements.
Build strong relationships across internal teams and external stakeholders, develop compelling business cases and presentations, and drive the timely execution of commercial initiatives.
Qualifications, Skills & Attributes
The successful jobholder will be required to possess the following qualifications:
A Bachelor’s degree in Business, Marketing, Commerce, Economics, Finance, Communications or a related discipline.
At least five (5) years’ relevant experience in commercial management, go-to-market strategy, business growth, segment or category management, marketing, partnerships, business development, customer strategy or a related commercial field.
Demonstrated experience translating customer insights and business strategies into commercial initiatives that deliver measurable results.
Strong commercial and business acumen, including experience managing targets, budgets, customer growth metrics, performance funnels and return on investment.
Proven ability to influence stakeholders, collaborate across multiple functions and manage strategic partnerships.
Strong analytical, communication, presentation, negotiation and relationship management skills.
A customer-centric, innovative and results-oriented mindset, with the ability to adapt to changing customer needs and market dynamics.
How to Apply
Apply now and be part of the team driving the next chapter of Youth Financial Services! Forward your application letter enclosing detailed Curriculum Vitae to [email protected] indicating the job reference number CM/YFS/2026 by 5th November 2026.
We are an equal opportunity employer.
Log In and Apply
Important safety tips
Do not make any payment without confirming with the BrighterMonday Customer Support Team.
If you think this advert is not genuine, please report it via the Report Job link below.
Report Job