Channel and Category Development Manager, ESA
AI job insight
Flora Food Group is seeking a Channel and Category Development Manager for East and Southern Africa, based in Nairobi. The role leads trade planning, forecasting, promotions and activations to increase brand penetration, sales volumes and return on investment.
- Lead trade category and account-specific plans aligned with category objectives.
- Prepare monthly rolling forecasts and promotion sell-out forecasts.
- Manage trade and shopper promotions from proposal through evaluation.
Similar jobs
More roles you may want to review before you leave.AI summary
Flora Food Group is seeking a Channel and Category Development Manager for East and Southern Africa, based in Nairobi. The role leads trade planning, forecasting, promotions and activations to increase brand penetration, sales volumes and return on investment.
- Lead trade category and account-specific plans aligned with category objectives.
- Prepare monthly rolling forecasts and promotion sell-out forecasts.
- Manage trade and shopper promotions from proposal through evaluation.
- Collaborate with Sales, Marketing, Finance and Supply Chain teams.
- Report to the Head of Sales for East Africa.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- PreferredPractical evidence in sales, entregador, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Channel and Category Development Manager, ESA evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Flora Food Group and the role in Nairobi.
- Add concrete examples related to sales, entregador, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from JobWeb Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- JobWeb Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Channel and Category Development Manager, ESA role in sales, entregador?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Flora Food Group before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
Why this role matters
In your first year as Channel and Category Development Manager- East and Southern Africa (ESA), you will drive increased brand penetration and profitable sales volumes across assigned channels. Your work will ensure that trade marketing efforts are efficient and effective, unlocking growth opportunities that align with Flora Food Group’s commitment to better food. This role is vital now as we strengthen our presence in East and Southern Africa (ESA), connecting our iconic plant-based brands with consumers and customers in ways that meet their evolving needs and preferences.
Your insights and plans will directly influence how our products reach kitchens and dining tables, supporting healthier and more sustainable food choices.
What you’ll do
Lead the development of trade category plans for assigned channels, translating customer and shopper insights into actionable business opportunities.
Build and align account-specific trade plans with overall category objectives to maximize brand impact and sales growth.
Prepare monthly rolling forecasts and promotion sell-out volumes, using market intelligence to inform decisions.
Collaborate with marketing to support product launches, promotions, and in-store activations, ensuring clear communication and effective execution.
Manage trade and shopper promotions from proposal through to evaluation, ensuring on-time delivery and return on investment.
Performance
You will own the delivery of trade marketing plans that increase brand penetration and profitable sales volumes. Your data-driven approach will ensure trade spend is allocated efficiently, maximizing return on investment. By identifying risks and opportunities through close collaboration with sales, you will help the business respond with agility to market changes and competitor activity, driving measurable growth in East Africa.
Care
Reporting to the Head of Sales – East Africa, you will work closely with cross-functional teams including Sales, Marketing, Finance, and Supply Chain. Your role requires responsible leadership to balance short-term results with long-term brand health and sustainability. You will foster collaboration across teams to ensure trade plans are executed with integrity and care for our consumers, customers, and communities.
Passion
You are passionate about food and the role it plays in people’s lives. You bring curiosity about consumer behaviour and market trends, using this to innovate how our plant-based products are presented and promoted. Your enthusiasm for taste, nutrition, and functionality drives you to raise the bar in trade marketing, ensuring our brands deliver on their promise of better food that is both delicious and good for the planet.
About you
You bring strong commercial and financial acumen, with experience in sales planning and trade marketing within the fast-moving consumer goods industry. You are skilled at analysing complex data and translating it into clear, actionable strategies. Your ability to influence and align diverse teams ensures smooth execution of plans. You thrive in a role where agility and problem-solving are key, and you take pride in delivering projects on time and in full.
You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.