Senior Director, Channel Activation & E2E
AI job insight
Coca-Cola is seeking a Senior Director to shape Africa's channel strategy and lead end-to-end commercial integration across key trade channels. This full-time role partners with franchise, bottling and functional leaders to build scalable playbooks across priority African markets.
- Set the Africa channel agenda across traditional, modern, HORECA, convenience and emerging commerce.
- Lead integration of strategy, demand creation, commercial planning, activation and execution.
- Partner with franchise teams, bottling partners and key customers across markets.
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Coca-Cola is seeking a Senior Director to shape Africa's channel strategy and lead end-to-end commercial integration across key trade channels. This full-time role partners with franchise, bottling and functional leaders to build scalable playbooks across priority African markets.
- Set the Africa channel agenda across traditional, modern, HORECA, convenience and emerging commerce.
- Lead integration of strategy, demand creation, commercial planning, activation and execution.
- Partner with franchise teams, bottling partners and key customers across markets.
- Build scalable playbooks, decision frameworks and performance standards.
- Full-time role in Nairobi working 8 to 5; applicants must be based in Kenya.
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AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- PreferredPractical evidence in sales, retail, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Director, Channel Activation & E2E evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Coca-Cola and the role in Nairobi.
- Add concrete examples related to sales, retail, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
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Interview preparation
- What experience makes you a strong fit for this Senior Director, Channel Activation & E2E role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Coca-Cola before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
C
Senior Director, Channel Activation & E2E
Coca-Cola
Yesterday
New
Nairobi
Full Time
Confidential
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Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
What You’ll Do
Shape Africa’s Channel Strategy
Set the Africa channel agenda across Traditional Trade, Modern Trade, HORECA/On-Premise, Convenience and emerging commerce, defining clear where-to-play and how-to-win choices.
Translate shopper, customer and market intelligence into differentiated channel strategies, segmentation and execution standards.
Integrate portfolio, price-pack architecture, RGM, RTM and innovation into channel strategies that drive conversion, affordability, premiumisation and profitable growth.
Lead End-to-End Commercial Integration
Build and continuously strengthen the E2E way of working connecting strategy, demand creation, commercial planning, activation and execution.
Establish quality standards and decision gates for priority growth platforms, ensuring plans are integrated, executable and commercially grounded.
Partner closely with Marketing, Franchise, RGM, Digital, Supply Chain and Finance to eliminate hand-off gaps and improve the quality and speed of execution.
Build for Scale
Identify high-value opportunities, pilot in priority markets, prove impact and codify successful approaches into scalable Africa playbooks and toolkits.
Build channel and E2E capabilities across Franchise and Bottling Partner teams, enabling markets to execute with increasing independence.
Drive execution excellence through common frameworks, scorecards, insights and performance rhythms that improve decision quality without creating centre dependency.
Lead Through Partnership & Influence
Build trusted partnerships with Franchise teams, Bottling Partners and key customers, bringing insight and thought leadership that improves commercial choices.
Engage Bottling Partners at the appropriate strategic level while respecting Franchise ownership of day-to-day bottler relationships and local execution.
Lead complex cross-functional and cross-market initiatives, influencing senior stakeholders and aligning the system behind fewer, bigger commercial priorities.
Experience & Requirements
Significant progressive experience in commercial, channel, customer or sales leadership, ideally within FMCG or a similarly complex consumer environment.
Proven experience developing and implementing multi-market channel strategies across diverse retail and customer environments.
Strong understanding of Modern Trade, Traditional Trade, HORECA/On-Premise and emerging digital commerce.
Strong commercial acumen with experience across RGM, portfolio and price-pack architecture, RTM, customer economics and execution.
Demonstrated ability to lead complex cross-functional transformation across matrix organisations and multiple markets.
Strong analytical and digital fluency, with the ability to translate market, customer and shopper insights into clear commercial choices.
Proven ability to influence senior stakeholders, Franchise teams and Bottling Partners without relying on positional authority.
Enterprise mindset with the ability to combine strategic depth, executional pragmatism and disciplined prioritisation.
What You’ll Do
Shape Africa’s Channel Strategy
Set the Africa channel agenda across Traditional Trade, Modern Trade, HORECA/On-Premise, Convenience and emerging commerce, defining clear where-to-play and how-to-win choices.
Translate shopper, customer and market intelligence into differentiated channel strategies, segmentation and execution standards.
Integrate portfolio, price-pack architecture, RGM, RTM and innovation into channel strategies that drive conversion, affordability, premiumisation and profitable growth.
Lead End-to-End Commercial Integration
Build and continuously strengthen the E2E way of working connecting strategy, demand creation, commercial planning, activation and execution.
Establish quality standards and decision gates for priority growth platforms, ensuring plans are integrated, executable and commercially grounded.
Partner closely with Marketing, Franchise, RGM, Digital, Supply Chain and Finance to eliminate hand-off gaps and improve the quality and speed of execution.
Build for Scale
Identify high-value opportunities, pilot in priority markets, prove impact and codify successful approaches into scalable Africa playbooks and toolkits.
Build channel and E2E capabilities across Franchise and Bottling Partner teams, enabling markets to execute with increasing independence.
Drive execution excellence through common frameworks, scorecards, insights and performance rhythms that improve decision quality without creating centre dependency.
Lead Through Partnership & Influence
Build trusted partnerships with Franchise teams, Bottling Partners and key customers, bringing insight and thought leadership that improves commercial choices.
Engage Bottling Partners at the appropriate strategic level while respecting Franchise ownership of day-to-day bottler relationships and local execution.
Lead complex cross-functional and cross-market initiatives, influencing senior stakeholders and aligning the system behind fewer, bigger commercial priorities.
Experience & Requirements
Significant progressive experience in commercial, channel, customer or sales leadership, ideally within FMCG or a similarly complex consumer environment.
Proven experience developing and implementing multi-market channel strategies across diverse retail and customer environments.
Strong understanding of Modern Trade, Traditional Trade, HORECA/On-Premise and emerging digital commerce.
Strong commercial acumen with experience across RGM, portfolio and price-pack architecture, RTM, customer economics and execution.
Demonstrated ability to lead complex cross-functional transformation across matrix organisations and multiple markets.
Strong analytical and digital fluency, with the ability to translate market, customer and shopper insights into clear commercial choices.
Proven ability to influence senior stakeholders, Franchise teams and Bottling Partners without relying on positional authority.
Enterprise mindset with the ability to combine strategic depth, executional pragmatism and disciplined prioritisation.
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