Senior Manager, Marketing Strategy & Operations
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GiveDirectly is seeking a Senior Manager, Marketing Strategy & Operations for a full-time role in Rest of Kenya. The successful candidate will support the VP of Marketing by leading strategic projects, owning marketing operations and OKR planning, and providing Chief of Staff-style support.
- Supports the VP of Marketing as a strategic and hands-on implementer.
- Spends 40% of the role on special marketing projects and 40% on marketing operations.
- Leads complex cross-functional marketing initiatives from design through launch and scaling.
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GiveDirectly is seeking a Senior Manager, Marketing Strategy & Operations for a full-time role in Rest of Kenya. The successful candidate will support the VP of Marketing by leading strategic projects, owning marketing operations and OKR planning, and providing Chief of Staff-style support.
- Supports the VP of Marketing as a strategic and hands-on implementer.
- Spends 40% of the role on special marketing projects and 40% on marketing operations.
- Leads complex cross-functional marketing initiatives from design through launch and scaling.
- Owns annual and quarterly planning, OKR discipline, milestones, and measurable outcomes.
- Full-time role with working hours from 8 to 5 and an applicant location of Kenya.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Salary: $120,750. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- PreferredPractical evidence in sales, finance, Marketing StrategyThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Rest of KenyaThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Manager, Marketing Strategy & Operations evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to GiveDirectly, Inc and the role in Rest of Kenya.
- Add concrete examples related to sales, finance, Marketing Strategy, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
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- Original source link available
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- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Senior Manager, Marketing Strategy & Operations role in sales, finance?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Rest of Kenya under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research GiveDirectly, Inc before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
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Senior Manager, Marketing Strategy & Operations
GiveDirectly, Inc
Sales
Today
New
Rest of Kenya
Full Time
Confidential
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Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Senior Manager, Marketing Strategy & Operations
About GiveDirectly
Since 2011, GiveDirectly has proven that direct cash transfers are one of the most effective ways to fight poverty. We’ve delivered more than $1B in cash directly to 2+ million people living in poverty and crisis across 15 countries. We expect to hit $1B in revenue in 2026 with significant growth forecast for 2027.
About this role
As the Marketing Strategy and Operations Senior Manager, you will be the strategic right-hand implementer to the VP of Marketing. You will design and operate the marketing operating system that unlocks coordination and scale across the marketing ecosystem (content, media, social, paid, ambassadors, web, campaigns, automation).
In this role you will not just create plans and processes but you will also own specific key initiatives providing hands-on support building, testing, and scaling new bets. You will draw on a deep understanding of B2B and B2C marketing tactics and channels.
The role is scoped so you will spend 40% of your time on special marketing projects, 40% on marketing operations, and 20% on Chief of Staff-style work supporting the VP.
What you’ll do
Marketing special projects and strategic initiatives (40%)
Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qual and quant impact
Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas
Partner with marketing leadership to propose, prioritize, and scope the project portfolio
Define success metrics and test plans up front, and report results candidly, including what didn’t work
Document what works, build playbooks, and hand off to a permanent owner or team
Marketing operations (40%)
Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes
Analyze marketing performance, trends, and customer insights to identify growth levers
Lead the org through operating change, including the transition to AI-enabled ways of working
Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendation
Partner with People Team on headcount planning and scaling hiring plans
Manage key marketing vendor evaluations, procurement, and onboarding of new tools
Marketing Chief of Staff (20%)
Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats
Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership
Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution
What you’ll bring
5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations
Experience with a wide range of tactics and channels: lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation
A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions
Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments
Highly organized and detail-oriented, with strong program management skills
Experience working with large marketing budgets: including forecasts, budgeting, headcount planning, investment tradeoffs
Experience with hiring, recruiting, and onboarding operations
Excellent presentation skills; experience building exec-level decks
Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums
Familiarity with common marketing tech stack tools
Compensation
United States
Base Salary: $120,750
Bonus target: 10%
Annual Benefits Stipend: $21,393
United Kingdom
Base Salary: £77,600
Bonus target: 10%
Annual Benefits Stipend: £2,760
Kenya
Base Salary: $83,820
Bonus target: 10%
Annual Benefits Stipend: $8,454
Travel Requirement
Must be able to travel ~2–5 times per year to one of our countries of operation for team retreats, meetings, field visits.
Location: At this stage of GiveDirectly’s growth and scale, we’re prioritizing hiring in the countries below, where we can employ you through a GD entity or an established employer of record: Cameroon, Canada, Colombia, DRC, Germany, Ghana, Kenya, Malawi, Mozambique, Netherlands, Nigeria, Poland, Portugal, Rwanda, South Africa, Spain, Turkey, Uganda, United Kingdom, and United States.
Senior Manager, Marketing Strategy & Operations
About GiveDirectly
Since 2011, GiveDirectly has proven that direct cash transfers are one of the most effective ways to fight poverty. We’ve delivered more than $1B in cash directly to 2+ million people living in poverty and crisis across 15 countries. We expect to hit $1B in revenue in 2026 with significant growth forecast for 2027.
About this role
As the Marketing Strategy and Operations Senior Manager, you will be the strategic right-hand implementer to the VP of Marketing. You will design and operate the marketing operating system that unlocks coordination and scale across the marketing ecosystem (content, media, social, paid, ambassadors, web, campaigns, automation).
In this role you will not just create plans and processes but you will also own specific key initiatives providing hands-on support building, testing, and scaling new bets. You will draw on a deep understanding of B2B and B2C marketing tactics and channels.
The role is scoped so you will spend 40% of your time on special marketing projects, 40% on marketing operations, and 20% on Chief of Staff-style work supporting the VP.
What you’ll do
Marketing special projects and strategic initiatives (40%)
Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qual and quant impact
Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas
Partner with marketing leadership to propose, prioritize, and scope the project portfolio
Define success metrics and test plans up front, and report results candidly, including what didn’t work
Document what works, build playbooks, and hand off to a permanent owner or team
Marketing operations (40%)
Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes
Analyze marketing performance, trends, and customer insights to identify growth levers
Lead the org through operating change, including the transition to AI-enabled ways of working
Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendation
Partner with People Team on headcount planning and scaling hiring plans
Manage key marketing vendor evaluations, procurement, and onboarding of new tools
Marketing Chief of Staff (20%)
Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats
Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership
Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution
What you’ll bring
5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations
Experience with a wide range of tactics and channels: lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation
A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions
Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments
Highly organized and detail-oriented, with strong program management skills
Experience working with large marketing budgets: including forecasts, budgeting, headcount planning, investment tradeoffs
Experience with hiring, recruiting, and onboarding operations
Excellent presentation skills; experience building exec-level decks
Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums
Familiarity with common marketing tech stack tools
Compensation
United States
Base Salary: $120,750
Bonus target: 10%
Annual Benefits Stipend: $21,393
United Kingdom
Base Salary: £77,600
Bonus target: 10%
Annual Benefits Stipend: £2,760
Kenya
Base Salary: $83,820
Bonus target: 10%
Annual Benefits Stipend: $8,454
Travel Requirement
Must be able to travel ~2–5 times per year to one of our countries of operation for team retreats, meetings, field visits.
Location: At this stage of GiveDirectly’s growth and scale, we’re prioritizing hiring in the countries below, where we can employ you through a GD entity or an established employer of record: Cameroon, Canada, Colombia, DRC, Germany, Ghana, Kenya, Malawi, Mozambique, Netherlands, Nigeria, Poland, Portugal, Rwanda, South Africa, Spain, Turkey, Uganda, United Kingdom, and United States.
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