Marketing & Events Manager

Job Title: Marketing & Events Manager

Date Posted: 22/10/2026

Job Type: Full Time

Job Level: Management

Employer: DIB Bank Kenya

Industry: Sales & Marketing

Salary: Open

Location: Nairobi

Country: Kenya

Deadline: 30/10/2026

Sales & Marketing Jobs, DIB Bank Kenya Limited Jobs. Marketing & Events Manager leads brand strategy and events, requires a Marketing degree, CIM membership, and 7+ years marketing experience (3+ in management & banking). Full-time role in Nairobi.

Job Purpose

The Marketing and Events Manager exists to build, protect, and commercially activate the DIB Kenya brand in the Kenyan marketplace. This role is responsible for driving the integrated marketing strategy that underpins DIB Kenya’s growth ambitions, converting the bank’s strategic priorities around deposit mobilization, corporate banking, trade finance, and community engagement into compelling, channel-appropriate marketing programmes that generate awareness, attract customers, and build lasting brand equity.

The Marketing and Events Manager is the individual accountable for ensuring that the bank is not merely known, but preferred, that its Islamic banking proposition is understood and valued by its target audiences across retail consumers, corporate clients and business community.

Key Responsibilities

• Brand Management
• Own and enforce DIB Kenya’s Brand Identity System, ensuring all visual and verbal communications are consistent with DIB Group brand standards and local brand guidelines across every channel and touchpoint.
• Conduct annual brand health assessments to measure brand awareness, brand preference, and Net Promoter Score in the Kenyan market, using insights to inform strategy.
• Lead the development and maintenance of brand guidelines and train all internal stakeholders on correct brand application.
• Oversee all physical brand touchpoints including branch branding, ATM branding, uniform standards, and office environments.
• Marketing Strategy & Planning
• Develop the annual Integrated Marketing Plan covering all campaigns, channels, budgets, and KPIs for the year, aligned to the bank’s commercial and strategic priorities.
• Conduct market research, consumer insights analysis, and competitive intelligence to continuously inform and sharpen the marketing strategy.
• Define and maintain the bank’s audience segmentation framework, with specific strategies for the communities, Kenyan Muslim consumers, corporate and SME clients, and relevant retail audiences.
• Develop and maintain a product marketing framework, ensuring all products have clearly defined positioning, messaging, and go-to-market plans.
• Campaign Development & Execution
• Design and manage integrated marketing campaigns across above-the-line, below-the-line, and digital channels, aligned to business priorities and the annual marketing calendar.
• Lead campaign brief development, creative direction, and execution timelines, coordinating with the Graphic Designer, Digital & Content Officer, and external agencies.
• Manage seasonal and Islamic calendar campaigns including Ramadan, Eid Al-Fitr, Eid Al-Adha, Muharram, and relevant Kenyan national celebrations.
• Track and report on campaign performance, measuring reach, engagement, lead generation, and return on marketing investment against agreed targets.
• Manage localisation of DIB Group global campaigns for the Kenyan market.
• Digital Marketing
• Oversee DIB Kenya’s digital marketing strategy covering website, social media, email marketing, search engine optimisation, and paid digital advertising.
• Manage the bank’s relationships with digital platforms including Meta, LinkedIn, Google, and TikTok, ensuring campaigns are well-targeted and performance-optimised.
• Review and approve all digital content produced by the Digital & Content Officer, ensuring it meets brand standards and business objectives.
• Lead the development of marketing automation capabilities including CRM-linked email journeys, lead nurturing workflows, and customer onboarding communications.
• Events & Sponsorships
• Develop and manage DIB Kenya’s annual events calendar covering corporate events, community activations, product launches, Islamic calendar events, and strategic sponsorships.
• Oversee end-to-end event management from concept development through venue management, event branding, supplier coordination, and post-event reporting.
• Manage DIB Kenya’s sponsorship portfolio, evaluating sponsorship proposals, negotiating terms, and ensuring brand value is maximised from all investments.
• Coordinate the bank’s participation in industry conferences, trade shows, and Islamic finance forums.
• Budget Management
• Develop and manage the annual marketing budget, ensuring all expenditure is aligned to strategic priorities and delivers measurable return on investment.
• Maintain monthly budget tracking and provide transparent reporting to the Head of Marketing, Brand & Communications on utilisation, forecasts, and variances.
• Optimise marketing spend by regularly reviewing channel performance and reallocating budget toward highest-performing activities.
• Manage all procurement and vendor management processes for marketing suppliers, ensuring value for money and full compliance with bank procurement policies.
• Agency & Vendor Management
• Manage DIB Kenya’s roster of creative, digital, and media agencies, ensuring clear briefs, aligned expectations, and consistently high-quality deliverables.
• Lead agency selection and pitching processes in collaboration with the Head of Marketing, Brand & Communications and Procurement.
• Conduct regular agency performance reviews and manage agency contracts in line with bank procurement standards.
• Build a lean and efficient agency model that complements in-house team capabilities and avoids unnecessary duplication of effort or cost.
• Team Leadership
• Lead, develop, and inspire the direct reports assigned by setting clear objectives, providing regular feedback, and creating genuine growth opportunities.
• Build a high-performance creative and digital team culture characterised by quality of output, speed of execution, creative innovation, and individual accountability.
• Conduct quarterly performance reviews and annual development conversations for all direct reports.
• Identify skills gaps within the team and actively manage training and development plans to close them.
• Job Specification
• Education & Professional Qualifications
• Minimum bachelor’s degree in marketing or related Business discipline from a recognized university.
• Chartered Institute of Marketing (CIM) – qualification/membership
• Master’s degree in marketing business management will be a plus
• Training / Skills
• Integrated marketing campaign management across ATL, BTL, and digital channels — required.
• Brand identity management and brand architecture — required.
• Digital marketing including paid social, SEO, email marketing, and performance analytics — required.
• Budget development and financial management of marketing spend — required.
• Agency briefing, management, and performance evaluation — required.
• Islamic calendar marketing and Halal marketing principles — preferred.
• Marketing automation and CRM platform familiarity — preferred.

Experience

Minimum 7 years of experience in marketing, brand and events management, or a related field, with at least three years at management level.

Minimum 3 years of experience in financial services, banking, or a regulated industry.

Demonstrable track record of managing a brand identity system and producing brand guidelines.

Proven experience managing marketing budgets and delivering measurable return on investment.

Experience managing external creative and digital agencies from brief to delivery.

Knowledge and Skills

• Brand Strategy & Management: Ability to define, manage, and continuously evolve a bank brand across all touchpoints.
• Integrated Marketing: End-to-end campaign management from strategy through to results reporting.
• Digital Marketing: Hands-on proficiency across social media advertising, SEO, email marketing, and analytics platforms.
• Commercial Acumen: Ability to connect marketing activity to business outcomes and articulate marketing ROI clearly.
• Team Leadership: Experience managing, developing, and holding accountable a small creative and digital team.
• Behavioural Expectations
• Accountability: Takes personal ownership of marketing outcomes. Celebrates successes and owns shortfalls with equal professionalism.
• Brand Guardianship: Treats the DIB Kenya brand as a personal responsibility. Is consistent, disciplined, and uncompromising on quality standards.
• Customer Centricity: Every campaign begins with a deep understanding of the target audience — their needs, their language, and their cultural context.
• Innovation: Continuously explores new marketing channels, creative formats, and audience engagement approaches. Brings global best practice into the Kenyan context.
• Cultural Sensitivity: Demonstrates deep respect for Islamic values, Muslim consumers, and the diversity of DIB Kenya’s customer and stakeholder universe.
• Collaboration: Works generously with business units, understanding that marketing exists to serve the bank’s commercial objectives and its people.