Logbook Sales Manager

The Sales Manager is responsible for

driving sales growth and expanding the company's logbook lending portfolio

across all branches. The role provides strategic leadership to the sales

function by developing and executing sales strategies, leading high-performing

teams, and ensuring the achievement of business targets. Working closely with

Branch Managers and other departments, the Sales Manager monitors product

performance, identifies market opportunities, strengthens customer

relationships, and ensures operational excellence while maintaining a healthy

loan portfolio and delivering exceptional customer service.

Key Responsibilities

• 1. Sales
• Leadership & Business Growth
• Develop
• and execute sales strategies to achieve organizational and branch sales targets.
• Drive
• sustainable growth of the logbook lending portfolio by identifying new business
• opportunities and expanding the customer base.
• Ensure
• all branches consistently achieve monthly sales, disbursement, and productivity
• targets.
• Build
• and maintain strong relationships with clients, business partners, referral
• networks, and key stakeholders to generate quality business.
• Champion
• a customer-centric sales culture that delivers exceptional service throughout
• the customer journey.
• 2. Field Sales & Business Development
• Lead
• and participate in field sales activities to drive business growth across all
• branch networks.
• Plan,
• coordinate, and attend marketing activations, roadshows, exhibitions, and
• community outreach initiatives that generate quality leads and increase brand
• visibility.
• Conduct
• regular branch visits to engage Branch Managers, Sales Team Leaders, and Sales
• Executives, providing hands-on support to improve sales performance.
• Identify
• new markets, strategic partnerships, and local business opportunities that
• support portfolio growth.
• Work
• alongside branch teams during key campaigns and activations to ensure
• successful execution and achievement of business objectives.
• Gather
• customer and market intelligence from the field and recommend strategies to
• improve competitiveness and product uptake.
• 3. Team Leadership & Performance
• Management
• Recruit,
• train, mentor, and manage Branch Managers, Sales Team Leaders, and Sales
• Executives to build high-performing sales teams.
• Set
• individual, team, and branch sales targets and monitor performance against
• agreed KPIs.
• Conduct
• regular sales reviews, branch performance meetings, and coaching sessions to
• drive continuous improvement.
• Identify
• skill gaps within the sales teams and implement structured training and
• development programs.
• Foster
• a high-performance culture built on accountability, collaboration, and results.
• 4. Product Performance & Market
• Development
• Drive
• the growth and performance of the logbook lending product across all branches.
• Monitor
• market trends, customer feedback, and competitor activities to identify
• opportunities for product enhancement and market expansion.
• Work
• closely with Branch Managers to improve product penetration, customer
• experience, and portfolio quality.
• Support
• the implementation of product campaigns, pricing initiatives, and sales
• programs that strengthen business performance.
• 5. Operational Excellence & Risk
• Management
• Ensure
• all sales operations comply with company policies, procedures, and regulatory
• requirements.
• Collaborate
• with Branch Managers and Collections teams to maintain a healthy loan portfolio
• and minimize Portfolio at Risk (PAR).
• Monitor
• branch operational efficiency and recommend process improvements that enhance
• productivity and service delivery.
• Support
• branches in resolving operational challenges that may impact sales performance
• or customer satisfaction.
• 6. Reporting & Stakeholder Management
• Prepare
• and present regular sales, portfolio, and branch performance reports to senior
• management.
• Analyze
• sales trends, branch performance, and market insights to inform strategic
• decision-making.
• Provide
• actionable recommendations to improve sales effectiveness, operational
• efficiency, and business growth.
• Communicate
• business priorities, sales initiatives, and performance updates to Branch
• Managers and other key stakeholders.
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