Sales Manager - MicroFinance

The Sales Manager is responsible for driving sales growth and expanding the company's logbook lending portfolio across all branches. The role provides strategic leadership to the sales function by developing and executing sales strategies, leading high-performing teams, and ensuring the achievement of business targets. Working closely with Branch Managers and other departments, the Sales Manager monitors product performance, identifies market opportunities, strengthens customer relationships, and ensures operational excellence while maintaining a healthy loan portfolio and delivering exceptional customer service.

Key Responsibilities

• 1. Sales Leadership & Business Growth
• Develop and execute sales strategies to achieve organizational and branch sales targets.
• Drive sustainable growth of the logbook lending portfolio by identifying new business opportunities and expanding the customer base.
• Ensure all branches consistently achieve monthly sales, disbursement, and productivity targets.
• Build and maintain strong relationships with clients, business partners, referral networks, and key stakeholders to generate quality business.
• Champion a customer-centric sales culture that delivers exceptional service throughout the customer journey.
• 2. Field Sales & Business Development
• Lead and participate in field sales activities to drive business growth across all branch networks.
• Plan, coordinate, and attend marketing activations, roadshows, exhibitions, and community outreach initiatives that generate quality leads and increase brand visibility.
• Conduct regular branch visits to engage Branch Managers, Sales Team Leaders, and Sales Executives, providing hands-on support to improve sales performance.
• Identify new markets, strategic partnerships, and local business opportunities that support portfolio growth.
• Work alongside branch teams during key campaigns and activations to ensure successful execution and achievement of business objectives.
• Gather customer and market intelligence from the field and recommend strategies to improve competitiveness and product uptake.
• 3. Team Leadership & Performance Management
• Recruit, train, mentor, and manage Branch Managers, Sales Team Leaders, and Sales Executives to build high-performing sales teams.
• Set individual, team, and branch sales targets and monitor performance against agreed KPIs.
• Conduct regular sales reviews, branch performance meetings, and coaching sessions to drive continuous improvement.
• Identify skill gaps within the sales teams and implement structured training and development programs.
• Foster a high-performance culture built on accountability, collaboration, and results.
• 4. Product Performance & Market Development
• Drive the growth and performance of the logbook lending product across all branches.
• Monitor market trends, customer feedback, and competitor activities to identify opportunities for product enhancement and market expansion.
• Work closely with Branch Managers to improve product penetration, customer experience, and portfolio quality.
• Support the implementation of product campaigns, pricing initiatives, and sales programs that strengthen business performance.
• 5. Operational Excellence & Risk Management
• Ensure all sales operations comply with company policies, procedures, and regulatory requirements.
• Collaborate with Branch Managers and Collections teams to maintain a healthy loan portfolio and minimize Portfolio at Risk (PAR).
• Monitor branch operational efficiency and recommend process improvements that enhance productivity and service delivery.
• Support branches in resolving operational challenges that may impact sales performance or customer satisfaction.
• 6. Reporting & Stakeholder Management
• Prepare and present regular sales, portfolio, and branch performance reports to senior management.
• Analyze sales trends, branch performance, and market insights to inform strategic decision-making.
• Provide actionable recommendations to improve sales effectiveness, operational efficiency, and business growth.
• Communicate business priorities, sales initiatives, and performance updates to Branch Managers and other key stakeholders.
• Company Benefits
• Competitive base salary (from KES 85,000/month) + high commissions;
• potential equity package;
• fully remote work with flexible hours;
• young, dynamic, international team; real growth opportunities in a fast-scaling startup.
• About BrighterMonday Consulting
• We are the specialized HR advisory division of East Africa’s premier talent platform. We focus on creating strategic connections between exceptional professionals and forward-thinking organizations. When you apply for a role through our team, you enter a curated talent ecosystem. Our experts evaluate your unique skills, experience, and aspirations to align you with opportunities that don't just offer a job, but provide a platform for meaningful impact and long-term career growth
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