Digital Marketing & Lead Generation Officer
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Join a supply chain technology company in Nairobi as a full-time Digital Marketing & Lead Generation Officer. You will create campaigns and content for ERP, SaaS and business applications, then generate and qualify B2B prospects through LinkedIn, email and outbound calls while supporting sales meetings.
- Develops campaigns and content for ERP, SaaS and business application solutions.
- Generates and qualifies B2B leads through LinkedIn, email, research and outbound calls.
- Supports product demonstrations and sales meetings for the sales team.
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Join a supply chain technology company in Nairobi as a full-time Digital Marketing & Lead Generation Officer. You will create campaigns and content for ERP, SaaS and business applications, then generate and qualify B2B prospects through LinkedIn, email and outbound calls while supporting sales meetings.
- Develops campaigns and content for ERP, SaaS and business application solutions.
- Generates and qualifies B2B leads through LinkedIn, email, research and outbound calls.
- Supports product demonstrations and sales meetings for the sales team.
- Full-time role in Nairobi, working 8 to 5; applicants must be based in Kenya.
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Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, technology, digital marketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing & Lead Generation Officer evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to A Supply Chain Technology Company and the role in Nairobi.
- Add concrete examples related to sales, technology, digital marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
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- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Digital Marketing & Lead Generation Officer role in sales, technology?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research A Supply Chain Technology Company before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
A
Digital Marketing & Lead Generation Officer
A Supply Chain Technology Company
Sales
Today
New
Nairobi
Full Time
Confidential
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Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Our client is seeking a proactive and commercially minded Digital Marketing & Lead Generation Officer to support the growth of its technology solutions business. The successful candidate will be responsible for building market awareness, generating qualified business leads and supporting the sales team in converting prospects into customers.
The role combines digital marketing, content creation, outbound prospecting and customer engagement, with a strong focus on B2B technology solutions, including ERP systems, SaaS products and business applications. We are looking for someone who understands how to market technology products to businesses and can translate technical product capabilities into compelling messages that attract potential customers.
Key Responsibilities
- 1. Digital Marketing & Brand Awareness
- Develop and execute digital marketing campaigns to increase awareness of company products and services.
- Manage the company's LinkedIn and other relevant social media platforms, creating engaging, professional content for business audiences.
- Develop marketing materials, including product descriptions, promotional content, email campaigns and sales presentations.
- Create compelling copy that communicates the value of ERP systems, SaaS applications and other business technology solutions.
- Monitor digital campaign performance and recommend improvements to increase engagement and lead generation.
- 2. Lead Generation & Prospecting
- Identify and research prospective business clients across targeted sectors, particularly manufacturing, distribution and other businesses requiring enterprise technology solutions.
- Generate qualified leads through LinkedIn, email outreach, online research, referrals and targeted campaigns.
- Conduct outbound calls and follow up with prospective clients to introduce company products and services.
- Qualify prospects based on their business needs, purchasing interest and potential fit for company solutions.
- Schedule product demonstrations and sales meetings for the sales team.
- Maintain accurate prospect records and follow-up activities in the company's CRM.
- 3. Sales & Marketing Coordination
- Work closely with the Sales Manager to develop targeted campaigns for priority customer segments.
- Support the preparation of sales proposals, product presentations and customer communications.
- Follow up on leads generated through marketing campaigns and ensure timely handover to the sales team.
- Track campaign conversions and identify opportunities to improve lead quality.
- Gather market intelligence on competitors, customer needs and emerging technology trends.
- Qualifications & Experience
- Required
- Bachelor's degree or diploma in Marketing, Business Administration, Communications or a related field.
- 2 - 4 years of experience in digital marketing, B2B lead generation, business development or technology sales support.
- Previous experience marketing or selling technology products, SaaS applications, ERP solutions or web-based business applications.
- Experience with digital marketing, LinkedIn prospecting, email campaigns and outbound customer engagement.
- Strong copywriting, communication and presentation skills.
- Experience using CRM systems such as Zoho, HubSpot or similar platforms.
- Ability to independently generate and follow up on leads.
Preferred Qualifications
Prior exposure to ERP systems such as Odoo, SAP Business One
Experience working with a technology company or B2B software solutions provider.
Familiarity with the purchasing needs of manufacturing, distribution or supply chain businesses.
Experience supporting technology product demonstrations and campaigns.
Key Skills & Attributes
Strong written and verbal communication
Commercial awareness and customer orientation
Confidence in making outbound calls and engaging business decision-makers
Creativity and strong content development skills
Self-motivation, organisation and follow-through
Results-driven approach to marketing and lead generation
Key Performance Indicators
Number of qualified leads generated monthly
Number of sales meetings and product demonstrations booked
Marketing-generated pipeline opportunities
Lead-to-meeting conversion rate
Campaign performance and prospect engagement
Timely follow-up and CRM data accuracy
Our client is seeking a proactive and commercially minded Digital Marketing & Lead Generation Officer to support the growth of its technology solutions business. The successful candidate will be responsible for building market awareness, generating qualified business leads and supporting the sales team in converting prospects into customers.
The role combines digital marketing, content creation, outbound prospecting and customer engagement, with a strong focus on B2B technology solutions, including ERP systems, SaaS products and business applications. We are looking for someone who understands how to market technology products to businesses and can translate technical product capabilities into compelling messages that attract potential customers.
Key Responsibilities
- 1. Digital Marketing & Brand Awareness
- Develop and execute digital marketing campaigns to increase awareness of company products and services.
- Manage the company's LinkedIn and other relevant social media platforms, creating engaging, professional content for business audiences.
- Develop marketing materials, including product descriptions, promotional content, email campaigns and sales presentations.
- Create compelling copy that communicates the value of ERP systems, SaaS applications and other business technology solutions.
- Monitor digital campaign performance and recommend improvements to increase engagement and lead generation.
- 2. Lead Generation & Prospecting
- Identify and research prospective business clients across targeted sectors, particularly manufacturing, distribution and other businesses requiring enterprise technology solutions.
- Generate qualified leads through LinkedIn, email outreach, online research, referrals and targeted campaigns.
- Conduct outbound calls and follow up with prospective clients to introduce company products and services.
- Qualify prospects based on their business needs, purchasing interest and potential fit for company solutions.
- Schedule product demonstrations and sales meetings for the sales team.
- Maintain accurate prospect records and follow-up activities in the company's CRM.
- 3. Sales & Marketing Coordination
- Work closely with the Sales Manager to develop targeted campaigns for priority customer segments.
- Support the preparation of sales proposals, product presentations and customer communications.
- Follow up on leads generated through marketing campaigns and ensure timely handover to the sales team.
- Track campaign conversions and identify opportunities to improve lead quality.
- Gather market intelligence on competitors, customer needs and emerging technology trends.
- Qualifications & Experience
- Required
- Bachelor's degree or diploma in Marketing, Business Administration, Communications or a related field.
- 2 - 4 years of experience in digital marketing, B2B lead generation, business development or technology sales support.
- Previous experience marketing or selling technology products, SaaS applications, ERP solutions or web-based business applications.
- Experience with digital marketing, LinkedIn prospecting, email campaigns and outbound customer engagement.
- Strong copywriting, communication and presentation skills.
- Experience using CRM systems such as Zoho, HubSpot or similar platforms.
- Ability to independently generate and follow up on leads.
- Prior exposure to ERP systems such as Odoo, SAP Business One
- Experience working with a technology company or B2B software solutions provider.
- Familiarity with the purchasing needs of manufacturing, distribution or supply chain businesses.
- Experience supporting technology product demonstrations and campaigns.
- Key Skills & Attributes
- Strong written and verbal communication
- Commercial awareness and customer orientation
- Confidence in making outbound calls and engaging business decision-makers
- Creativity and strong content development skills
- Self-motivation, organisation and follow-through
- Results-driven approach to marketing and lead generation
- Key Performance Indicators
- Number of qualified leads generated monthly
- Number of sales meetings and product demonstrations booked
- Marketing-generated pipeline opportunities
- Lead-to-meeting conversion rate
- Campaign performance and prospect engagement
- Timely follow-up and CRM data accuracy
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