Social Media & Digital Brand Strategist
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Brites Management Services Limited is seeking a full-time Social Media & Digital Brand Strategist in Nairobi’s CBD. The successful candidate will lead digital brand and social media strategy, develop multi-platform content for real estate and investment audiences, and support investor and corporate communications.
- Develop and implement digital brand and social media strategy
- Manage content strategy, editorial calendars, and multi-platform campaigns
- Create engaging content for real estate and investment audiences
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Brites Management Services Limited is seeking a full-time Social Media & Digital Brand Strategist in Nairobi’s CBD. The successful candidate will lead digital brand and social media strategy, develop multi-platform content for real estate and investment audiences, and support investor and corporate communications.
- Develop and implement digital brand and social media strategy
- Manage content strategy, editorial calendars, and multi-platform campaigns
- Create engaging content for real estate and investment audiences
- Three years of experience and a bachelor’s degree required
- Monthly salary of KShs. 40,000–50,000
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AI salary guide
Source salary availableThe source lists KShs. 40,000–50,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
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- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, Digital marketing strategist, Social media managerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
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- Role specificCover letter or short employer message
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- Role specificAcademic or professional certificates
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- Place your strongest Social Media & Digital Brand Strategist evidence in the first half of your CV.
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- Add concrete examples related to sales, Digital marketing strategist, Social media manager, ideally with measurable outcomes or clear responsibilities.
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- What experience makes you a strong fit for this Social Media & Digital Brand Strategist role in sales, Digital marketing strategist?
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Original source description
B
SOCIAL MEDIA & DIGITAL BRAND STRATEGIST
Brites Management Services Limited
Marketing & Communications
2 months ago
Easy apply
Nairobi
Full Time
Real Estate
Confidential
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Job summary
Develop and implement the organisation's digital brand and social-media strategy in alignment with overall marketing and business objectives.
Min Qualification:
Bachelors
Experience Length:
3 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
JOB TITLE
SOCIAL MEDIA & DIGITAL BRAND
STRATEGIST
NATURE OF JOB
FULL TIME
INDUSTRY: REAL ESTATE
SALAR
KSHS.40,000-50,000
JOB LOCATION
CBD
DUTIES AND RESPONSIBILITIES
Digital Brand Strategy
·
Develop
and implement the organisation's digital brand and social-media strategy in
alignment with overall marketing and business objectives.
·
Strengthen
the organisation's digital positioning and ensure a consistent, professional
and premium brand presence across relevant platforms.
·
Develop
platform-specific approaches for LinkedIn, Instagram, Facebook, YouTube and
other relevant digital channels.
·
Monitor
digital trends, competitor activity and audience behaviour to identify
opportunities for brand growth and differentiation.
Content
Strategy & Development
·
Develop
and manage the digital content strategy and editorial calendar, ensuring
content supports brand awareness, thought leadership, audience engagement and
commercial objectives.
·
Develop
compelling content around real estate, investment, market intelligence,
economic development and relevant industry opportunities for defined target
audiences.
·
Translate
complex investment and market information into clear, credible and engaging
articles, social posts, videos, infographics, investor explainers and other
digital formats.
·
Repurpose
research, reports and market intelligence into coordinated multi-platform
content campaigns that maximise reach and commercial value.
Investor
& Corporate Communications
·
Develop
targeted digital communications for investors, corporates, HNWIs, family
offices, diaspora audiences, institutional investors, financial institutions
and other professional stakeholders.
·
Adapt
messaging and content according to audience profile, investment objectives,
market and communication requirements.
·
Support
thought leadership and market commentary that positions the organisation as a
credible and informed voice within the real estate and investment sector.
·
Work
with management and subject-matter experts to develop authoritative content for
senior professional and institutional audiences.
Lead
Generation & Business Development
·
Develop
digital campaigns and content initiatives designed to generate qualified
enquiries, business opportunities and relationships.
·
Work
closely with business-development and operational teams to ensure digital leads
are appropriately captured, qualified, followed up and converted.
·
Develop
and optimise digital customer journeys from awareness and engagement through to
enquiry, meeting and conversion.
·
Monitor
lead quality and commercial outcomes to ensure digital activity contributes
meaningfully to the business-development pipeline.
Investment
Intelligence & Thought Leadership
·
Support
the development and digital promotion of investment intelligence, market
research and strategic publications relevant to the organisation's target
markets.
·
Convert
substantive reports and research into structured campaigns across social media,
articles, video, infographics and other digital channels.
·
Identify
emerging market trends, investment themes and economic developments that can be
developed into timely thought-leadership content.
·
Build
awareness and engagement among investors, corporates, professionals and other
relevant stakeholders around key investment opportunities and market insights.
Video
& Visual Content
·
Develop
and coordinate high-quality visual and video content that reflects the
organisation's corporate positioning and brand standards.
·
Plan
and produce, or coordinate the production of, property videos, interviews,
executive commentary, investor explainers, walkthroughs, Reels and educational
content.
·
Prepare
creative briefs and manage external photographers, videographers, designers and
other creative resources where required.
·
Ensure
all visual content is professionally produced, commercially relevant and
consistent with established brand standards.
& B2B Communications
·
Develop
LinkedIn as a strategic platform for corporate positioning, thought leadership,
investor engagement and business development.
·
Develop
a consistent programme of professional and industry-focused content that
strengthens credibility among senior decision-makers and investors.
·
Support
senior management and subject-matter experts in developing professional
profiles, commentary and thought-leadership content.
·
Build
and maintain engagement with relevant executives, investors, institutions,
professionals and corporate stakeholders.
Digital
Campaigns & Advertising
·
Plan,
execute and optimise paid digital campaigns in support of defined brand,
lead-generation and business-development objectives.
·
Develop
audience segmentation and targeting strategies based on geography,
demographics, professional profiles, interests and commercial priorities.
·
Monitor
campaign performance, budgets, cost per lead and conversion rates, implementing
optimisation measures where required.
·
Apply
A/B testing, retargeting and campaign attribution techniques to improve
efficiency and return on marketing investment.
Analytics
& Performance Reporting
·
Monitor
and analyse the performance of digital platforms, content and campaigns against
agreed objectives and KPIs.
·
Track
meaningful metrics including qualified leads, enquiries, website traffic,
engagement quality, conversion rates and business opportunities generated.
·
Prepare
regular digital performance reports highlighting results, trends, insights and
recommended actions.
·
Use
data and audience insights to continuously improve content strategy, channel
performance, campaign effectiveness and resource allocation.
Brand
Management & Representation
·
Ensure
all digital communications comply with approved brand guidelines, tone of voice
and corporate standards.
·
Maintain
a high standard of professionalism, accuracy and consistency across all
external digital communications.
·
Represent
the organisation appropriately when engaging with clients, investors, industry
professionals, partners and other stakeholders through digital channels.
·
Support
relevant exhibitions, conferences, networking activities and corporate events
through coordinated digital communication and content.
Collaboration
& Continuous Improvement
·
Work
collaboratively with marketing, business-development, sales, operations and
management teams to align digital activity with business priorities.
·
Provide
market, competitor and audience insights to support marketing and
business-development decision-making.
·
Stay
current with developments in digital marketing, social-media platforms, content
formats, analytics and advertising technology.
·
Identify
and implement improvements to digital processes, content quality, audience
engagement and commercial performance.
KEY REQUIREMENT SKILLS AND QUALIFICATION
·
Degree
in Marketing, Communications, Digital Marketing, Business, Media or a related
discipline.
·
3–7 years' relevant experience in digital
marketing, social-media management, content strategy, brand communications or a
related role.
·
Demonstrable
experience developing and executing digital strategies, campaigns and content
programmes.
·
Proven experience
with LinkedIn, digital advertising, analytics and lead-generation campaigns.
HOW TO APPLY
· If you meet the above qualifications,
skills and experience share CV on [email protected]
· Interviews will be carried out on a
rolling basis until the position is filled.
· Only the shortlisted candidates will be
contacted.
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