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Trade Marketing Senior Officer

M-Gas Nairobi, Kenya Full Time Posted 2026-08-07
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CountyNairobiCityNairobiContractFull TimePosted2026-08-07Close dateNot specifiedExperience3 yearsSourceJobWeb Kenya
trade marketingfield marketingsales activationNairobifull timesenior officerLPGbrand visibilitycampaign managementsales enablementsaleshospitality
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AI summary

M-Gas is hiring a Trade Marketing Senior Officer in Nairobi to design and execute trade marketing strategies that drive customer acquisition, brand visibility, and sales conversion across its LPG distribution network. The role involves depot activations, agent enablement, POS visibility, and campaign performance tracking. Requires 3+ years of trade or field marketing experience.

  • Design and execute trade marketing strategies across LPG depots
  • Lead depot activations, agent enablement, and POS branding
  • Track campaign ROI against customer acquisition and sales targets
  • Manage and mentor Trade Marketing Associate(s)
  • Requires 3+ years trade or field marketing experience

AI job guide

Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.

AI salary guide

Not enough public data

Not enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.

Can you qualify for this role?

  • Required3+ years of relevant experienceThe job post includes a minimum experience signal.
  • RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
  • PreferredPractical evidence in sales, hospitality, entregadorThe tags and summary point to skills connected with this role.
  • RequiredAvailability to work in NairobiThe vacancy is associated with this location.
  • UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.

Documents to prepare

  • Likely requiredUpdated CV
  • Role specificCover letter or short employer message
  • OptionalProfessional references
  • Role specificAcademic or professional certificates
  • VerifyID or passport only after verifying the employer

Application tips for this job

  • Place your strongest Trade Marketing Senior Officer evidence in the first half of your CV.
  • In your cover letter or employer message, connect your experience to M-Gas and the role in Nairobi.
  • Add concrete examples related to sales, hospitality, entregador, ideally with measurable outcomes or clear responsibilities.
  • Follow the instructions from JobWeb Kenya; avoid sending documents to unofficial contacts or copied links.
  • Confirm the deadline, interview location and employer contact before sharing personal documents.
  • Prepare a polite question about pay, benefits and contract terms for later interview stages.

Source and safety check

  • JobWeb Kenya
  • Original source link available
  • Application method is clear
  • Deadline not specified
  • No major risk signal was detected in the captured text.

Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.

Interview preparation

  • What experience makes you a strong fit for this Trade Marketing Senior Officer role in sales, hospitality?
  • How have you handled responsibilities similar to those in this job post?
  • Are you available to work in Nairobi under the listed contract or schedule?
  • Prepare examples with clear responsibilities, tools used and measurable outcomes.
  • Review the source and research M-Gas before the interview.

Ask what the first priorities will be in the role and how success will be measured.

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Original source description

  • Trade Marketing Strategy & Planning:
  • Develop and implement trade marketing strategies aligned with company growth and customer acquisition objectives.
  • Translate national marketing plans into local depot-level campaigns and field activations.
  • Identify priority markets and design targeted marketing interventions to accelerate customer acquisition and usage.
  • Plan and manage seasonal or promotional campaigns to drive LPG adoption and consumption.
  • Depot & Field Activations
  • Design and execute below-the-line marketing activities, including:
  • Work with sales teams to align marketing activities with territory growth plans.
  • Ensure activations generate qualified leads and convert into installations.
  • Sales & Agent Enablement:
  • Develop marketing tools and materials to support growth sales representatives.
  • Provide teams with:
  • Product

Education

  • materials
  • Customer
  • guides
  • Sales collateral
  • Visibility tools
  • Support onboarding and training of sales teams on how to use marketing assets effectively.
  • Point-of-Sale Visibility & Branding
  • Ensure strong brand presence across depots and partner locations through:
  • Branded POS materials
  • Outdoor branding
  • Depot visibility standards
  • Monitor and maintain consistent brand visibility across the distribution network.
  • Customer Awareness & LPG
  • Drive awareness campaigns focused on:
  • LPG adoption
  • Safe LPG usage
  • and product usage.
  • Performance Tracking & ROI Measurement:
  • Track performance of marketing campaigns against key commercial metrics including:
  • Lead generation
  • Customer acquisition
  • Installation conversion rates
  • Sales productivity uplift
  • Evaluate the ROI of marketing campaigns and optimize future initiatives.
  • Cross-Functional Collaboration Work closely with:
  • Sales teams to align marketing activities with sales priorities
  • Customer retention teams to support retention campaigns
  • Operations teams to coordinate depot-level marketing logistics
  • Team Leadership
  • Manage and mentor Trade Marketing Associate(s).
  • Provide clear guidance on field marketing execution and campaign delivery.
  • Ensure consistent reporting and performance tracking of trade marketing activities.

Benefits

  • of the company’s PAYGO model
  • Partner with retention teams to reinforce customer

Requirements

  • Key Success Metrics:
  • New customer leads generated from marketing campaigns
  • Lead-to-installation conversion rates
  • Customer acquisition growth in targeted markets
  • Agent sales productivity uplift
  • Depot-level brand visibility compliance
  • Trade marketing ROI
  • Key Competencies:
  • Trade marketing strategy
  • Field activation management
  • Sales enablement
  • Data-driven campaign analysis
  • Stakeholder management
  • Budget and vendor management
  • 3+ years of

Experience

  • in trade marketing, field marketing, or sales activation roles.
  • Proven
  • designing and executing Above and below-the-line marketing campaigns.
  • working with field sales teams and agent networks.
  • managing marketing campaigns that directly support customer acquisition and revenue growth.
Source and provenanceSource: JobWeb Kenya. Last checked: 2026-08-25.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.