Social Media Manager
AI summary
Mayro Trading Perfumes is hiring a Social Media Manager in Nairobi to lead social media strategy, content creation, community management, paid advertising, and performance reporting. The role targets brand growth, lead generation, and sales across platforms including Instagram, TikTok, Facebook, YouTube, LinkedIn, and X.
- Full-time role based in Nairobi with KSh 30,000–45,000 negotiable salary
- Requires a Bachelor's degree and at least 3–5 years of social media experience
- Covers strategy, content production, paid ads, influencer management, and reporting
- Mid-level role in the Retail, Fashion & FMCG industry
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSh 30,000 - 45,000 Negotiable. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, call_centerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Social Media Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Mayro Trading Perfumes and the role in Nairobi.
- Add concrete examples related to sales, retail, call_center, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Social Media Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Mayro Trading Perfumes before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
SOCIAL MEDIA MANAGER
MAYRO TRADING PERFUMES
Sales
4 weeks ago
Easy apply
Nairobi
Full Time
Retail, Fashion & FMCG
KSh
30,000 - 45,000
Negotiable
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Job summary
The Social Media Manager is responsible for developing and executing the company's social media strategy to strengthen brand awareness, build an engaged online community, generate leads, and drive sales. The role oversees content planning, content production, campaign execution, community management, social media advertising, performance analysis.
Min Qualification:
Bachelors
Experience
- Level:
- Mid level
- Length:
- 5 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Nairobi, Kenya
- Job descriptions &
- Minimum of three (3) years'
- managing social media for a brand or agency.
- in paid social media advertising.
- Proven ability to grow social media communities and execute successful campaigns.
- using analytics tools to evaluate and improve performance.
- Skills and CompetenciesTechnical Skills
- Social media strategy and management
- Content creation and copywriting
- Photography and videography coordination
- Basic graphic design (Canva or Adobe Creative Suite)
- Video editing
- Social media advertising
- SEO fundamentals
- Analytics and reporting
- Budget management
- Behavioural Competencies
- Creativity and innovation
- Strong communication skills
- Leadership and initiative
- Time management
- Project management
- Problem-solving
- Attention to detail
- Customer focus
- Teamwork and collaboration
- Tools and Software
- Meta Business Suite
- TikTok Business Center
- Google Analytics
- Google Search Console
- Canva
- Adobe Creative Suite
- CapCut
- Microsoft Office
- Google Workspace
- Social media scheduling tools
- Working Conditions
- Full-time position.
- May require occasional evening or weekend work during campaigns, events, or product launches.
- Participation in content shoots, exhibitions, activations, and promotional events as required.
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- Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
- Report Job
Requirements
- Key Duties and Responsibilities1. Social Media Strategy
- Develop and implement the company's social media strategy aligned with business objectives.
- Create monthly, quarterly, and annual social media plans.
- Identify opportunities to increase brand visibility and audience growth.
- Monitor industry trends and competitor activities.
- 2. Content Planning and Production
- Develop monthly content calendars for all social media platforms.
- Plan, coordinate, and oversee photography and videography sessions.
- Produce engaging content including:
- Short-form videos
- Product photography
- Lifestyle content
- Educational content
- Promotional campaigns
- Customer testimonials
- Write compelling captions and calls-to-action.
- Ensure all content aligns with the company's brand guidelines.
- 3. Social Media Management
- Manage the company's presence across platforms including:
- TikTok
- YouTube
- X (Twitter)
Responsibilities
- include:
- Publishing and scheduling content.
- Monitoring platform performance.
- Maintaining brand consistency.
- Optimizing posting schedules.
- Growing followers and engagement.
- 4. Community Management
- Respond promptly to comments, messages, and customer inquiries.
- Build and nurture online communities.
- Resolve customer complaints professionally or escalate where necessary.
- Encourage customer engagement and user-generated content.
- 5. Digital Advertising
- Plan and execute paid social media campaigns.
- Manage advertising budgets.
- Monitor campaign performance.
- Optimize campaigns to improve return on investment (ROI).
- Conduct A/B testing where appropriate.
- 6. Influencer & Partnership Management
- Identify and recruit influencers, affiliates, and brand ambassadors.
- Coordinate influencer campaigns.
- Track campaign performance.
- Maintain strong relationships with creators and partners.
- 7. Performance Monitoring & Reporting
- Prepare daily, weekly, and monthly reports covering:
- Reach
- Impressions
- Engagement rate
- Follower growth
- Website traffic
- Lead generation
- Conversion rate
- Sales attributed to social media
- Return on advertising spend (ROAS)
- Provide recommendations for continuous improvement based on performance data.
- 8. Cross-Functional Collaboration
- Work closely with:
- Marketing Department
- Sales Team
- E-commerce Team
- Customer Service
- Graphic Designers
- Photographers and Videographers
- External Agencies and Influencers
- 9. Brand Reputation Management
- Monitor online conversations about the company.
- Protect and enhance the company's reputation.
- Ensure all communications reflect the company's values and professional standards.
- Key Performance Indicators (KPIs)
- Follower growth
- Engagement rate
- Reach and impressions
- Video views and watch time
- Website traffic from social media
- Leads generated
- Sales generated through social media
- Return on ad spend (ROAS)
- Customer response time
- Content publishing consistency
- Campaign performance
- Audience growth
- Qualifications
- Bachelor's degree in Marketing, Communications, Digital Marketing, Public Relations, Journalism, or a related field.
- Professional certification in Digital Marketing or Social Media Marketing is an added advantage.
