Job in Kenya
Social Media & Digital Brand Strategist
CountyNairobiCityNairobiContractFull TimePosted2026-08-13Close dateNot specifiedExperience3 yearsSourceBrighterMonday KenyaSalaryKSh 40,000–50,000
social media strategistdigital brand strategistreal estate marketingcontent strategycorporate communicationslead generationNairobi CBDfull timemid levelKenyasalesMarketing
AI summary
Brites Management Services Limited is hiring a Social Media & Digital Brand Strategist in Nairobi CBD. The role involves developing and implementing the organisation's digital brand and social-media strategy across platforms such as LinkedIn, Instagram, Facebook and YouTube, with a focus on real estate, investment and corporate communications. The position is full time, requires a bachelor's degree and at least three years of experience, and offers a salary of KSh 40,000–50,000.
- Full-time role based in Nairobi CBD within the real estate sector.
- Salary range of KSh 40,000–50,000 per month.
- Requires a bachelor's degree and at least three years of experience.
- Focus on digital brand strategy, content creation, investor communications and lead generation.
- Applicants should be based in Kenya and fluent in English.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSh 40,000–50,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, Marketing, Digital MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Social Media & Digital Brand Strategist evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Brites Management Services Limited and the role in Nairobi.
- Add concrete examples related to sales, Marketing, Digital Marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Social Media & Digital Brand Strategist role in sales, Marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Brites Management Services Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- SOCIAL MEDIA & DIGITAL BRAND STRATEGIST
- Brites Management Services Limited
- Marketing & Communications
- Today
- Easy apply
- New
- Nairobi
- Full Time
- Real Estate
- Confidential
- Share link
- Share on WhatsApp
- Share on LinkedIn
- Share on Facebook
- Share on Twitter
- Share via SMS
- Job summary
- Develop and implement the organisation's digital brand and social-media strategy in alignment with overall marketing and business objectives.
- Min Qualification:
- Bachelors
Experience
- Level:
- Mid level
- Length:
- 3 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Kenya
- Job descriptions &
- in digital
- marketing, social-media management, content strategy, brand communications or a
- related role.
- ·
- Demonstrable
- developing and executing digital strategies, campaigns and content
- programmes.
- ·
- Proven
- with LinkedIn, digital advertising, analytics and lead-generation campaigns.
- HOW TO APPLY
- · If you meet the above qualifications,
- skills and
- share CV on recruitment@britesmanagement.com
- · Interviews will be carried out on a
- rolling basis until the position is filled.
- · Only the shortlisted candidates will be
- contacted.
- Log In and Apply
- Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
- Report Job
Requirements
- JOB TITLE
- SOCIAL MEDIA & DIGITAL BRAND
- STRATEGIST
- NATURE OF JOB
- FULL TIME
- INDUSTRY
- REAL ESTATE
- SALARY
- KSHS.40,000-50,000
- JOB LOCATION
- CBD
- DUTIES AND
Responsibilities
- Digital Brand Strategy
- ·
- Develop
- and implement the organisation's digital brand and social-media strategy in
- alignment with overall marketing and business objectives.
- ·
- Strengthen
- the organisation's digital positioning and ensure a consistent, professional
- and premium brand presence across relevant platforms.
- ·
- Develop
- platform-specific approaches for LinkedIn, Instagram, Facebook, YouTube and
- other relevant digital channels.
- ·
- Monitor
- digital trends, competitor activity and audience behaviour to identify
- opportunities for brand growth and differentiation.
- Content
- Strategy & Development
- ·
- Develop
- and manage the digital content strategy and editorial calendar, ensuring
- content supports brand awareness, thought leadership, audience engagement and
- commercial objectives.
- ·
- Develop
- compelling content around real estate, investment, market intelligence,
- economic development and relevant industry opportunities for defined target
- audiences.
- ·
- Translate
- complex investment and market information into clear, credible and engaging
- articles, social posts, videos, infographics, investor explainers and other
- digital formats.
- ·
- Repurpose
- research, reports and market intelligence into coordinated multi-platform
- content campaigns that maximise reach and commercial value.
- Investor
- & Corporate Communications
- ·
- Develop
- targeted digital communications for investors, corporates, HNWIs, family
- offices, diaspora audiences, institutional investors, financial institutions
- and other professional stakeholders.
- ·
- Adapt
- messaging and content according to audience profile, investment objectives,
- market and communication requirements.
- ·
- Support
- thought leadership and market commentary that positions the organisation as a
- credible and informed voice within the real estate and investment sector.
- ·
- Work
- with management and subject-matter experts to develop authoritative content for
- senior professional and institutional audiences.
- Lead
- Generation & Business Development
- ·
- Develop
- digital campaigns and content initiatives designed to generate qualified
- enquiries, business opportunities and relationships.
- ·
- Work
- closely with business-development and operational teams to ensure digital leads
- are appropriately captured, qualified, followed up and converted.
- ·
- Develop
- and optimise digital customer journeys from awareness and engagement through to
- enquiry, meeting and conversion.
- ·
- Monitor
- lead quality and commercial outcomes to ensure digital activity contributes
- meaningfully to the business-development pipeline.
- Investment
- Intelligence & Thought Leadership
- ·
- Support
- the development and digital promotion of investment intelligence, market
- research and strategic publications relevant to the organisation's target
- markets.
- ·
- Convert
- substantive reports and research into structured campaigns across social media,
- articles, video, infographics and other digital channels.
- ·
- Identify
- emerging market trends, investment themes and economic developments that can be
- developed into timely thought-leadership content.
- ·
- Build
- awareness and engagement among investors, corporates, professionals and other
- relevant stakeholders around key investment opportunities and market insights.
- Video
- & Visual Content
- ·
- Develop
- and coordinate high-quality visual and video content that reflects the
- organisation's corporate positioning and brand standards.
- ·
- Plan
- and produce, or coordinate the production of, property videos, interviews,
- executive commentary, investor explainers, walkthroughs, Reels and educational
- content.
- ·
- Prepare
- creative briefs and manage external photographers, videographers, designers and
- other creative resources where required.
- ·
- Ensure
- all visual content is professionally produced, commercially relevant and
- consistent with established brand standards.
- & B2B Communications
- ·
- Develop
- LinkedIn as a strategic platform for corporate positioning, thought leadership,
- investor engagement and business development.
- ·
- Develop
- a consistent programme of professional and industry-focused content that
- strengthens credibility among senior decision-makers and investors.
- ·
- Support
- senior management and subject-matter experts in developing professional
- profiles, commentary and thought-leadership content.
- ·
- Build
- and maintain engagement with relevant executives, investors, institutions,
- professionals and corporate stakeholders.
- Digital
- Campaigns & Advertising
- ·
- Plan,
- execute and optimise paid digital campaigns in support of defined brand,
- lead-generation and business-development objectives.
- ·
- Develop
- audience segmentation and targeting strategies based on geography,
- demographics, professional profiles, interests and commercial priorities.
- ·
- Monitor
- campaign performance, budgets, cost per lead and conversion rates, implementing
- optimisation measures where required.
- ·
- Apply
- A/B testing, retargeting and campaign attribution techniques to improve
- efficiency and return on marketing investment.
- Analytics
- & Performance Reporting
- ·
- Monitor
- and analyse the performance of digital platforms, content and campaigns against
- agreed objectives and KPIs.
- ·
- Track
- meaningful metrics including qualified leads, enquiries, website traffic,
- engagement quality, conversion rates and business opportunities generated.
- ·
- Prepare
- regular digital performance reports highlighting results, trends, insights and
- recommended actions.
- ·
- Use
- data and audience insights to continuously improve content strategy, channel
- performance, campaign effectiveness and resource allocation.
- Brand
- Management & Representation
- ·
- Ensure
- all digital communications comply with approved brand guidelines, tone of voice
- and corporate standards.
- ·
- Maintain
- a high standard of professionalism, accuracy and consistency across all
- external digital communications.
- ·
- Represent
- the organisation appropriately when engaging with clients, investors, industry
- professionals, partners and other stakeholders through digital channels.
- ·
- Support
- relevant exhibitions, conferences, networking activities and corporate events
- through coordinated digital communication and content.
- Collaboration
- & Continuous Improvement
- ·
- Work
- collaboratively with marketing, business-development, sales, operations and
- management teams to align digital activity with business priorities.
- ·
- Provide
- market, competitor and audience insights to support marketing and
- business-development decision-making.
- ·
- Stay
- current with developments in digital marketing, social-media platforms, content
- formats, analytics and advertising technology.
- ·
- Identify
- and implement improvements to digital processes, content quality, audience
- engagement and commercial performance.
- KEY REQUIREMENT SKILLS AND QUALIFICATION
- ·
- Degree
- in Marketing, Communications, Digital Marketing, Business, Media or a related
- discipline.
- ·
- 3–7 years' relevant
Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-08-18.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.