Shopper Manager – Chrome
AI summary
Diageo is hiring a Shopper Manager for the Chrome brand in Nairobi, Kenya. The role involves executing shopper marketing strategies, managing agency partners, and driving brand visibility and commercial performance. Requires a Business or Marketing degree and at least four years of shopper marketing experience.
- Management-level role at Diageo for the Chrome brand
- Based in Nairobi with approximately 30% travel across KBL divisions
- Requires a Business or Marketing degree and 4+ years shopper marketing experience
- Deadline to apply is 29 September 2026
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Open. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required4+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, entregadorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Shopper Manager – Chrome evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Diageo and the role in Not specified.
- Add concrete examples related to sales, internship, entregador, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Corporate Staffing Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-09-29.
Source and safety check
- Corporate Staffing Kenya
- Original source link available
- Application method is clear
- Deadline is available: 2026-09-29
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Shopper Manager – Chrome role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Diageo before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: Shopper Manager – Chrome
Date Posted: 18/09/2026
Job Type: Full Time
Job Level: Management
Employer: Diageo
Industry: Sales & Marketing
Salary: Open
Location: Nairobi
Country: Kenya
Deadline: 29/09/2026
Sales & Marketing Jobs, Diageo Jobs. Shopper Manager – Chrome executes shopper marketing strategies, manages agency partners, and drives brand visibility and commercial performance for the Chrome brand, requires a Business or Marketing Degree and 4+ years shopper marketing experience.
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels, and occasions to ensure our brands are part of life’s moments that matter.
It’s a dynamic, people-focused environment where curiosity, commercial competence, positive relationships make the difference. You’ll have the opportunity to grow your network, develop your skills, and see the direct impact of your work every day.
About the Role
Responsibilities
- Financial
- The programmes developed by the Shopper Manager contribute to the delivery of KBL’s P&L and the performance of their designated categories and brands.
- Accountable for the in-outlet programme creation budget.
- Measured against KBL growth targets and key battlegrounds related to their designated categories.
- Market / Environment Complexity
- The Shopper Manager has a broad reach across KBL, covering all channels and brands within their designated category.
- The individual will work within the parameters of Marketing Business Plans, while demonstrating country, category, and customer insights to deliver initiatives that can be scaled across multiple countries and channels.
- The individual will be regarded as the specialist in developing world-class in-store and on-premise activation programmes, with the freedom to deliver the best work to drive category growth and ensure brand performance ahead of the category.
- The role requires mobility, with approximately 30% travel across KBL divisions.
- The Shopper Manager is responsible for in-store and on-premise programmes for their designated category and brand.
- Responsible for creating category and brand Shopper Marketing programmes for scaled execution across multiple channels.
- Responsible for the end-to-end development of in-store and on-premise programmes, from initial brief through to toolkit development, customer proposition creation, execution support, and post-implementation measurement and evaluation.
- Responsible for ensuring programmes are commercially viable and drive category growth, with brand performance exceeding category performance.
- Responsible for the in-outlet programme creation budget.
- Key Stakeholders
- The Shopper Manager reports to the Shopper Marketing Manager.
- This role forms part of the team that bridges Brand/Consumer Marketing and Customer Marketing. Key internal stakeholders include Marketing & Brand Managers, Innovation Managers, Innovation Commercialisation Managers, and Channel Development Managers.
- Externally, the role is responsible for building strong relationships with BTL and Shopper Marketing agencies and will work closely with some of KBL’s largest customers (>£100K NSV) to deliver differentiated solutions.
Key Accountabilities
and
Experience
- / Skills Required
- Bachelor’s degree or equivalent
- in Commerce, Sales, Marketing, Business, or a related field.
- Minimum of four years’
- within a commercial environment.
- Demonstrated leadership experience, including people leadership and/or leading through influence.
- Consistent track record in Marketing and/or Sales (Customer Marketing).
- Strong creative judgement and commercial understanding of customers and shoppers.
- Multi-channel experience, preferably across Customer Marketing, Trade Marketing, Key Accounts, and Field Sales.
- Skills
- An individual who understands how to get things done within KBL and can influence across a broad network. While critical thinking is important, success in this role also requires the ability to make decisions and act with pace.
- Ability to inspire agencies to deliver exceptional work and ideally
- working with key customers.
- Ability to influence across different business units.
- Strategic capability to see opportunities, develop strategies, and lead successful execution.
- Ability to synthesise sophisticated data sets into actionable insights that inform commercial plans and drive business objectives.
- Strong personal and interpersonal skills, with the ability to work optimally across cross-functional teams, including Supply, Commercial Leadership, Brand Teams, and Executive stakeholders.
- Strong project management skills, with the ability to take ideas from concept through to execution and completion.
- Excellent communication and presentation skills, with the ability to translate strategy into clear and actionable execution plans for distributor and field teams.