Sales Representative General Trade

Job Purpose

This position is responsible for increasing sales revenue within the allocated region, managing, servicing and executing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships to ensure listing and execution of the focus brands.

Main

Responsibilities

• Sales and Sales Target
• Achieve sales volume and revenue targets by territory as per territory plans
• Conduct clients visits in the assigned territory and chive the required customer visit rates through effective call compliance and journey plan adherence
• Achieve Availability through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by channel and brand category as per agreed targets (operational plans) for the territory and routes
• Achieve Availability through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category, as per agreed targets (operational plans) for the territory and routes
• Achieve Affordability on price adherence based on RSP guidelines per strategic focus brand by channel and outlet type in accordance with agreed targets (operational plans) for the territory and routes
• Identifying and negotiating Activation (cycles/ promotions/ tastings) opportunities with customers as agreed in the national sales plan.
• Ensure (on time and in full) deliveries of orders within the agreed service levels
• Execute activation opportunities such as promotions with customers in line with the territory sales plan
• Increase sales coverage by identifying new sales prospects according to segmentation tool
• Effectively manage the return on investment of cycle activities, activations and promotions
• Pro-actively manage the cash and credit resources of of own area and of customers to drive growth of KWAL brands in terms of volume and value
• Identifying business opportunities and providing suggestions to close the opportunities
• Monitor and manage company assets such as fridges, vehicles merchandising stock and other tools of trade in line with KWAL policies and procedures to ensure optimal use
• Participate in setting up and achieving strategic sales targets for the market.
• Maintain distribution calendars and act as a brand ambassador for KWAL products through in-depth knowledge of the brands and passion for what they represent
• Implement the ‘picture of success’ and channel plans and delivering results on time and in full, against agreed targets and budgets
• Innovation and continuous Improvement
• Share and implement new ideas regarding sales and improving effectiveness of sales processes and sharing new learnings within the team
• Provide timely feedback to Area Sales Manager, or identified support personnel supporting appropriate systems on areas for improvement on efficiencies, competition activities or any urgent issues requiring quick solutions and attention
• Identify business opportunities and provide suggestions to close the opportunities
• Continually improve processes and suggest innovative products based on market feedback
• Build and Maintain Relationships
• Analyse and understand needs of all customers by using route schedules to identify sales opportunities and influence orders for increased sales
• Maintain an active customer database on the Sales Force Automation Tool with quality data input
• Manage customer accounts optimally (account status, credit committee, client resources to drive growth)
• Act as a brand ambassador for KWAL portfolio of products through in-depth knowledge of the brands and passion for what they represent
• Resolve customer queries according to quality control and stock levels to ensure customer satisfaction
• Minimum Required Qualifications, Knowledge and

Experience

• Academic Qualifications
• Bachelor of Commerce, Marketing, Business Administration or Related field
• Professional Qualifications
• Professional qualification in Marketing such as Certified Sales and Marketing Professional (CSMP) or Chartered Institute of Marketing (CIM) or equivalent is an added advantage
• Must possess a clean and valid driving license.
• At least 3 years’
• in Sales in FMCG
• Competencies
• Technical Competencies
• Passionate about sales.
• An energetic individual.
• Is able to build relationships with customers and generate leads.
• Ability to achieve sales targets and has a result oriented mindset.