Sales Representative General Trade
AI summary
Kenya Wine Agencies Limited is hiring a Sales Representative General Trade in Nairobi. The role focuses on driving product sales, managing retail distributor relationships, and achieving territorial revenue targets. A Bachelor's Degree or Diploma in Sales, Marketing, or Business Administration and 2+ years of FMCG sales experience are required. The deadline to apply is 30/09/2026.
- FMCG sales role with territory revenue targets
- Requires 2+ years FMCG sales experience
- Bachelor's Degree or Diploma in Sales, Marketing, or Business Administration
- Deadline to apply is 30/09/2026
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Open. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyLicence, permit or professional registration
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Sales Representative General Trade evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Kenya Wine Agencies Limited and the role in Not specified.
- Add concrete examples related to sales, retail, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Corporate Staffing Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-09-30.
Source and safety check
- Corporate Staffing Kenya
- Original source link available
- Application method is clear
- Deadline is available: 2026-09-30
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Sales Representative General Trade role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Kenya Wine Agencies Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: Sales Representative General Trade
Date Posted: 17/09/2026
Job Type: Full Time
Job Level: Middle
Employer: Kenya Wine Agencies Limited
Industry: Sales & Marketing
Salary: Open
Location: Nairobi
Country: Kenya
Deadline: 30/09/2026
Sales Jobs, KWAL Jobs. Sales Representative General Trade drives product sales, manages retail distributor relationships, and achieves territorial revenue targets, requires a Bachelor’s Degree or Diploma in Sales, Marketing, or Business Administration and 2+ years FMCG sales experience.
Job Purpose
This position is responsible for increasing sales revenue within the allocated region, managing, servicing and executing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships to ensure listing and execution of the focus brands.
Main
Responsibilities
- Sales and Sales Target
- Achieve sales volume and revenue targets by territory as per territory plans
- Conduct clients visits in the assigned territory and chive the required customer visit rates through effective call compliance and journey plan adherence
- Achieve Availability through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by channel and brand category as per agreed targets (operational plans) for the territory and routes
- Achieve Availability through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category, as per agreed targets (operational plans) for the territory and routes
- Achieve Affordability on price adherence based on RSP guidelines per strategic focus brand by channel and outlet type in accordance with agreed targets (operational plans) for the territory and routes
- Identifying and negotiating Activation (cycles/ promotions/ tastings) opportunities with customers as agreed in the national sales plan.
- Ensure (on time and in full) deliveries of orders within the agreed service levels
- Execute activation opportunities such as promotions with customers in line with the territory sales plan
- Increase sales coverage by identifying new sales prospects according to segmentation tool
- Effectively manage the return on investment of cycle activities, activations and promotions
- Pro-actively manage the cash and credit resources of of own area and of customers to drive growth of KWAL brands in terms of volume and value
- Identifying business opportunities and providing suggestions to close the opportunities
- Monitor and manage company assets such as fridges, vehicles merchandising stock and other tools of trade in line with KWAL policies and procedures to ensure optimal use
- Participate in setting up and achieving strategic sales targets for the market.
- Maintain distribution calendars and act as a brand ambassador for KWAL products through in-depth knowledge of the brands and passion for what they represent
- Implement the ‘picture of success’ and channel plans and delivering results on time and in full, against agreed targets and budgets
- Innovation and continuous Improvement
- Share and implement new ideas regarding sales and improving effectiveness of sales processes and sharing new learnings within the team
- Provide timely feedback to Area Sales Manager, or identified support personnel supporting appropriate systems on areas for improvement on efficiencies, competition activities or any urgent issues requiring quick solutions and attention
- Identify business opportunities and provide suggestions to close the opportunities
- Continually improve processes and suggest innovative products based on market feedback
- Build and Maintain Relationships
- Analyse and understand needs of all customers by using route schedules to identify sales opportunities and influence orders for increased sales
- Maintain an active customer database on the Sales Force Automation Tool with quality data input
- Manage customer accounts optimally (account status, credit committee, client resources to drive growth)
- Act as a brand ambassador for KWAL portfolio of products through in-depth knowledge of the brands and passion for what they represent
- Resolve customer queries according to quality control and stock levels to ensure customer satisfaction
- Minimum Required Qualifications, Knowledge and
Experience
- Academic Qualifications
- Bachelor of Commerce, Marketing, Business Administration or Related field
- Professional Qualifications
- Professional qualification in Marketing such as Certified Sales and Marketing Professional (CSMP) or Chartered Institute of Marketing (CIM) or equivalent is an added advantage
- Must possess a clean and valid driving license.
- At least 3 years’
- in Sales in FMCG
- Competencies
- Technical Competencies
- Passionate about sales.
- An energetic individual.
- Is able to build relationships with customers and generate leads.
- Ability to achieve sales targets and has a result oriented mindset.