Sales Representative - Alcoholic Beverages
AI summary
Retail Concepts Limited is hiring a dynamic, results-driven Sales Representative to drive sales growth, expand market coverage, and strengthen customer relationships across Nairobi. The role targets candidates with a diploma, at least 2 years of FMCG or alcoholic beverage sales experience, and strong negotiation and customer management skills. The position offers a competitive salary plus performance-based commission, ongoing training, and career growth opportunities.
- Competitive salary plus attractive performance-based commission
- Requires diploma and at least 2 years FMCG or alcoholic beverage sales experience
- Focus on retail, wholesale, hospitality, and on-trade customer acquisition
- Includes merchandising, market intelligence, collections, and reporting duties
- Career growth, product training, and supportive work environment offered
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSh 15,000 - 30,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, hospitality, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Contract contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyLicence, permit or professional registration
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Sales Representative - Alcoholic Beverages evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Retail Concepts Limited and the role in Nairobi.
- Add concrete examples related to sales, hospitality, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Sales Representative - Alcoholic Beverages role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Retail Concepts Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Sales Representative-Alcoholic Beverages
Retail Concepts Limited
Accounting, Auditing & Finance
4 weeks ago
Easy apply
Nairobi
Contract
Retail, Fashion & FMCG
KSh
15,000 - 30,000
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Job summary
We are seeking a dynamic, results-driven, and self-motivated Sales Representative to drive sales growth, expand market coverage, strengthen customer relationships, and enhance brand visibility across the assigned territory. The successful candidate will play a key role in achieving sales targets while ensuring excellent customer service.
Min Qualification:
Diploma
Experience
- Level:
- Mid level
- Length:
- 2 years
- Language Requirement:
- English
- Working Hours:
- Contract - Rotating Schedule
- Applicant
- Location:
- Nairobi, Kenya
- Job descriptions &
- in FMCG or alcoholic beverage sales.
- -
- selling wines, spirits, beer, or premium alcoholic brands is an added advantage.
- - Valid driving licence or motorcycle riding
- is desirable.
- Skills & Competencies
- - Strong sales and negotiation skills.
- - Excellent communication and interpersonal abilities.
- - Customer-focused with strong relationship management skills.
- - Self-driven, resilient, and target-oriented.
- - Good planning, organization, and time management skills.
- - Basic proficiency in Microsoft Office and mobile sales reporting applications.
- -
- in Wine tasting
- What We Offer
- - Competitive salary plus attractive performance-based commission.
- - Career growth and professional development opportunities.
- - Ongoing product and sales training.
- - A dynamic and supportive work environment where performance is recognized and rewarded.
- Log In and Apply
- Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
- Report Job
Requirements
Key
Responsibilities
- Achieve and exceed monthly sales, revenue, and collection targets.
- Identify and recruit new retail, wholesale, hospitality, and on-trade customers.
- Grow sales within existing accounts through regular engagement and relationship management.
- Execute route plans to maximize outlet coverage and productivity.
- Build and maintain strong relationships with retailers, wholesalers, bars, clubs, restaurants, hotels, wines & spirits outlets, and key accounts.
- Resolve customer concerns promptly while maintaining high service standards.
- Negotiate product listings, displays, and promotional opportunities.
- Ensure products are consistently available and well displayed.
- Implement merchandising standards and maintain attractive product displays.
- Install and maintain promotional materials and branded POS displays.
- Monitor stock levels to minimize stock-outs and maximize sales opportunities.
- Monitor competitor pricing, promotions, new product launches, and market trends.
- Collect customer feedback and provide actionable market insights.
- Identify emerging business opportunities within the territory.
- Submit daily sales reports, call reports, route plans, and market intelligence reports.
- Maintain accurate customer records and sales data.
- Follow company sales policies, pricing structures, and credit procedures.
- Follow up on outstanding payments within approved credit terms.
- Maintain healthy customer accounts and minimize overdue balances.
- Achievement of monthly sales targets.
- New customer acquisition.
- Outlet coverage and call compliance.
- Product distribution and availability.
- Revenue growth within assigned territory.
- Merchandising compliance.
- Collection efficiency.
- Customer retention and satisfaction.
- Market share growth.
- Timely and accurate reporting.
- Diploma or Bachelor's Degree in Sales, Marketing, Business Administration, or a related field.
- At least 2 years'