SALES REPRESENTATIVE -ALCOHOL
AI summary
Sales Representative position at Brites Management Services Limited in Nyandarua/Laikipia territory, Kenya. Responsible for achieving sales targets, managing distributor relationships, and executing trade marketing strategies for alcoholic beverages. Requires Diploma, 3 years experience, and English language proficiency. Salary Kshs 45,000-50,000 per month.
- Achieve sales volume and revenue targets for alcoholic beverage portfolio.
- Requires Diploma and 3 years experience.
- Territory covers Nyandarua and Laikipia.
- Salary Kshs 45,000-50,000.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSHS.45,000-50,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, hospitality, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest SALES REPRESENTATIVE -ALCOHOL evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Kenya employer and the role in Not specified.
- Add concrete examples related to sales, hospitality, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- MediumThe employer is not clearly identified in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this SALES REPRESENTATIVE -ALCOHOL role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Kenya employer before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Find a Job + + + + Search SALES REPRESENTATIVE -ALCOHOL Brites Management Services Limited Sales 2 weeks ago Easy apply New Rest of Kenya Full Time Retail, Fashion & FMCG Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary Achieve monthly, quarterly, and annual sales volume, revenue, and distribution targets for the company's alcoholic beverage portfolio Min Qualification: Diploma
Experience
Location: Kenya Job descriptions &
- Level: Mid level
- Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant
Requirements
JOB TITLE SALES REPRESENTATIVE -ALCOHOL NATURE OF JOB FULL TIME INDUSTRY FMCG – ALCOHOLIC BEVERAGE MANUFACTURING SALARY KSHS.45,000-50,000 JOB LOCATION NYANDARUA/LAIKIPIA TERRITORY DUTIES AND
governing the sale and distribution of alcoholic beverages. Maintain the highest standards of integrity and professionalism while representing the company. Cross-Functional Collaboration Work closely with the Marketing, Supply Chain, Finance, Customer Service, and Production teams to ensure seamless execution
Responsibilities
Sales Execution & Revenue Growth Achieve monthly, quarterly, and annual sales volume, revenue, and distribution targets for the company's alcoholic beverage portfolio. Execute territory sales plans to increase market share and brand penetration across the assigned region. Identify new business opportunities and convert prospects into active retail and wholesale accounts. Maximize sales through effective product mix management, promotional activities, and upselling initiatives. Monitor daily sales performance and implement corrective actions to address performance gaps. Distributor & Channel Management Build and maintain strong relationships with appointed distributors to ensure efficient product availability and market coverage. Monitor distributor performance against agreed sales, distribution, and stockholding targets. Support distributors in territory planning, route optimization, and sales execution. Ensure distributors maintain adequate inventory levels to minimize stock-outs and maximize sales opportunities. Identify and develop new distribution channels to expand market reach. Trade & Customer Relationship Management Develop strong relationships with wholesalers, supermarkets, wines and spirits outlets, bars, hotels, restaurants, clubs, and other on-trade and off-trade customers. Conduct regular customer visits to strengthen partnerships and identify opportunities for business growth. Negotiate trading terms, promotional agreements, and product listings within approved commercial guidelines. Resolve customer concerns promptly while maintaining high levels of customer satisfaction and loyalty. Route-to-Market & Market Development Implement effective route-to-market strategies to improve product availability and market penetration. Expand numeric and weighted distribution across assigned territories. Identify underserved markets and develop action plans to increase sales coverage. Ensure all priority brands are listed and consistently available within key customer accounts. Brand Visibility & Trade Marketing Execution Ensure excellent in-store and outlet execution through merchandising, product displays, and point-of-sale materials. Implement national and regional trade marketing campaigns in collaboration with the marketing team. Monitor compliance with agreed promotional activities and display standards. Increase brand visibility and consumer awareness through effective trade activation. Market Intelligence Monitor competitor products, pricing, promotions, and route-to-market strategies. Collect market intelligence on consumer trends, customer preferences, and emerging opportunities. Provide regular feedback to management on market developments and recommend appropriate commercial actions. Identify risks and opportunities affecting sales performance within the assigned territory. Sales Planning, Reporting & Forecasting Prepare accurate sales forecasts to support demand planning and inventory management. Submit timely daily, weekly, and monthly sales performance reports. Maintain accurate customer, outlet, and sales records using company reporting systems. Analyze sales trends and recommend initiatives to improve territory performance. Credit & Receivables Management Monitor customer credit exposure and ensure compliance with approved credit terms. Follow up on outstanding payments and support timely debt collection. Reconcile customer accounts and escalate overdue accounts where necessary. Work closely with distributors and the finance team to maintain healthy debtor balances. Regulatory Compliance & Responsible Alcohol Sales Ensure all sales activities comply with company policies and applicable alcoholic beverage regulations. Promote responsible marketing and sales practices in line with industry and regulatory requirements. Ensure customers adhere to legal