Sales & Marketing Manager - Real Estate
AI summary
Sydia Realty, a luxury real estate firm specializing in premium off-plan and new-development residential property in Nairobi, is hiring a Sales & Marketing Manager to own the full commercial engine covering brand, demand generation, pipeline conversion, and sales leadership. The role reports to the Founder & CEO, leads Sales Executives and marketing/creative resources, and requires strong CRM discipline, commercial judgment, and deep knowledge of the developments represented. The position offers a base salary of KSh 90,000–105,000 plus commission on a full-time basis.
- Owns combined sales and marketing function with single-point commercial accountability
- Reports to Founder & CEO and leads Sales Executives plus marketing/creative resources
- Base pay KSh 90,000–105,000 plus commission
- Focus on off-plan and new-build residential property sales
- Requires 4 years of experience and a Bachelor's degree
- Uses Zoho CRM for pipeline and conversion management
AI job guide
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AI salary guide
Source salary availableThe source lists KSh 90,000 - 105,000 plus commission. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required4+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in sales, internship, technologyThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Sales & Marketing Manager - Real Estate evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Sydia Realty and the role in Nairobi.
- Add concrete examples related to sales, internship, technology, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Sales & Marketing Manager - Real Estate role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Sydia Realty before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- T
- Sales & Marketing Manager- Real Estate
- Talent Partners
- Sales
- Today
- Easy apply
- New
- Nairobi
- Full Time
- Real Estate
- KSh
- 90,000 - 105,000
- Negotiable
- Plus Commission
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- Job summary
- Our client, Sydia Realty, a luxury real estate firm specializing in premium off-plan and new-development residential property, is looking for a commercial leader to own their full sales and marketing engine
- Min Qualification:
- Bachelors
Experience
Salary: KES 70,000-120,000, depending on
Level:
Mid level
Length:
4 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant
Location:
Kenya
Job descriptions &
on the other. This is a single point of commercial accountability: the same person who builds demand is accountable for converting it.
Sydia Realty predominantly sells off-plan and new-build residential property. The role requires strong people leadership, commercial and marketing judgement, CRM/pipeline discipline, and the ability to develop deep knowledge of the developments the company represents.
Role principle: Marketing creates demand, Sales converts it and this role owns both ends of that journey, and everything in between.
Key ResponsibilitiesA. Sales Leadership & Department Performance
Take day-to-day ownership of the Sales Department and its performance.
Translate company objectives into clear monthly, weekly and individual targets.
Lead sales meetings, pipeline reviews and performance discussions.
Coach the sales team on calls, viewings, negotiations, objection handling and closing.
Build a culture of ownership, professionalism, urgency and continuous improvement.
B. Pipeline, Conversion & CRM
Ensure every qualified opportunity has a clear owner, accurate pipeline stage and next action in Zoho.
Monitor lead progression from qualification through viewing, offer/reservation and closing.
Review lost opportunities and reasons for loss to improve conversion.
Maintain a reliable, evidence-based sales forecast.
C. Marketing, Brand & Demand Generation
Own brand positioning, marketing strategy and campaigns that build Sydia Realty's visibility and authority.
Drive digital marketing and qualified lead generation across paid, organic and social channels.
Direct content strategy and creative output — social, website, brochures, launch materials.
Track cost per qualified lead, campaign performance and marketing-attributed pipeline.
Develop project-specific marketing and launch plans for priority developments.
D. Off-Plan & Product Leadership
The Sales & Marketing Manager must develop strong working knowledge of Sydia Realty's priority developments, including:
Developer track record, project positioning, unit mix and construction status.
Current pricing, availability, payment plans and reservation requirements.
Investment proposition, comparable developments and buyer profiles.
Common buyer objections and matters requiring specialist confirmation.
E. Client
& Escalation
Act as the first managerial escalation point for both Sales and Marketing.
Support complex buyer questions, negotiations and high-value opportunities.
Ensure professional handovers across the client journey, from first enquiry to close.
Escalate to the CEO where executive authority or relationship intervention is genuinely required.
Operating Rhythm & Reporting
Weekly: Lead the Sales & Marketing meeting.
Monthly: Present a combined commercial review of sales& marketing team’s performance, qualified leads, campaign results, conversion, and next-month priorities across both functions.
Quarterly: Review commercial strategy end-to-end: channel mix, budgets, team structure, priority projects and capability requirements.
Required Capabilities
A genuine leader. someone able to build, direct and hold a team accountable.
Presentable and well-spoken, representing Sydia Realty confidently to clients and partners.
Excellent understanding of sales, negotiation and client management.
Strong understanding of real estate, particularly off-plan and new-development property.
Working understanding of marketing, brand and digital lead generation.
Strong commercial judgement, ownership and follow-through.
High learning agility, willing and able to quickly master Sydia Realty's product and market.
What Success Looks Like
The Sales & Marketing Manager is succeeding when Sydia Realty has one clear commercial engine: brand and content building trust and visibility, campaigns generating a growing flow of qualified leads, and a disciplined sales process converting that demand into closed sales with leadership able to see, at any point, how the whole funnel is performing.
Compensation
Basic
and demonstrated capability. Performance based- commission. Any other
Requirements
- SALES & MARKETING MANAGER
- COMMERCIAL LEADERSHIP - SALES, BRAND & DEMAND
- Reports to
- Founder & CEO
- Direct reports
- Sales Executives, and Marketing/Creative resources (internal and external)
- Primary mandate
- Own the full commercial engine for Sydia Realty building brand and qualified demand, and converting that demand into closed sales on off-plan and new-build residential property
- About the company
- Sydia Realty is a distinguished leader within the property sector, recognized for its innovative approach, steadfast integrity, and dedication to delivering exceptional results.
- Our mission is to make property investment in Nairobi simple, intelligent, and trustworthy by combining rigorous project curation, transparent guidance, and end-to-end support from selection to handover and beyond.
- Role Purpose
- The Sales & Marketing Manager leads Sydia Realty's combined commercial function responsible for brand, marketing and lead generation on one side, and for sales leadership, pipeline conversion and client
Benefits
- at the company’s discretion.
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