Sales Manager – Rift Valley & Western Regions
AI summary
African Labour Solutions is recruiting a senior Sales Manager for a leading FMCG food manufacturing client to oversee sales operations across the Rift Valley and Western Regions. The role involves driving sales growth, managing distributors and sales teams, and ensuring strong trade execution. The position offers a gross salary of Ksh 150,000–200,000 and requires a degree plus 10 years of regional FMCG sales management experience.
- Senior regional sales role with a leading FMCG food manufacturer
- Gross salary Ksh 150,000–200,000
- Requires 10 years' FMCG regional sales management experience
- Covers Rift Valley and Western Regions
- Apply by email with CV by Aug 30th 2026
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Ksh. 150,000 - 200,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, Business DevelopmentThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyLicence, permit or professional registration
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Sales Manager – Rift Valley & Western Regions evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to African Labour Solutions and the role in Not specified.
- Add concrete examples related to sales, retail, Business Development, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Sales Manager – Rift Valley & Western Regions role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research African Labour Solutions before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- SALES MANAGER – RIFT VALLEY & WESTERN REGIONS
- AFRICAN LABOUR SOLUTIONS
- Management & Business Development
- Yesterday
- Easy apply
- New
- Rest of Kenya
- Full Time
- Recruitment
- Confidential
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- Job summary
- Ensure effective outlet execution in line with Picture of Success (QDVPPP) standards
- Min Qualification:
- Bachelors
Experience
- Level:
- Senior level
- Length:
- 10 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Kenya
- Job descriptions &
- in regional sales management within the FMCG food industry.
- • Proven
- managing distributors, sales teams, and general trade operations across the Rift Valley and Western Regions.
- • Strong understanding of route-to-market strategies, distributor management, and trade execution.
- • Excellent leadership, negotiation, communication, and analytical skills.
- • Valid driving licence is mandatory.
- How to Apply
- Qualified candidates are requested to apply by sending their CV only to
- recruitment@africanlaboursolutions.co
- ke quoting the Job Title & Location on the email subject “
- Sales Manager
- – Rift Valley & Western Regions
- ” by Aug 30th 2026
- Log In and Apply
- Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
- Report Job
Requirements
General Purpose
Our client, a leading player in the FMCG food manufacturing sector, is seeking to recruit a highly experienced, results oriented, and performance-driven Sales Manager to oversee sales operations across the Rift Valley and Western Regions. The successful candidate will be responsible for driving sales growth, increasing market share, strengthening distributor partnerships, leading high performing sales teams, and ensuring exceptional trade execution across the assigned regions.
Location
: Rift Valley & Western Regions|
Gross
Salary
: Ksh. 150,000 - 200,000
Duties &
& Qualifications
• Degree in Sales, Marketing, Business Management, or a related discipline.
• Minimum 10 years'
Responsibilities
- Ensure effective outlet execution in line with Picture of Success (QDVPPP) standards.
- Drive implementation of promotional activities and trade marketing initiatives.
- Monitor competitor activities and provide timely market intelligence.
- Maintain excellent merchandising and execution standards across all territories.
- Build and maintain strong collaborative relationships with retail partners.
- Develop, review, and implement effective route plans for Trade Development Representatives (TDRs).
- Drive market expansion through new outlet acquisition and product listings.
- Deliver daily, weekly, monthly, and annual sales targets.
- Optimize deployment of sales resources for maximum return on investment.
- Monitor distributor route coverage and address market gaps.
- Manage sell-in, sell-out, and sales order execution while minimizing stock-outs.
- Identify and capitalize on new business opportunities to accelerate growth.
- Ensure distributors achieve agreed purchase plans and business targets.
- Monitor distributor performance, financial health, and profitability.
- Ensure optimal stock levels across all distributor locations.
- Provide guidance on inventory planning and stock optimization to minimize losses and maximize product availability.
- Provide leadership, coaching, and mentorship to Area Sales Team Leaders, Trade Development Representatives (TDRs), and Distributor Sales Representatives (DSRs).
- Identify capability gaps and implement effective training and development programs.
- Conduct induction, performance coaching, and continuous team development initiatives.