Sales Lead
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Greenforest Foods Limited is seeking a Sales Lead in Nairobi on a three-year contract. The role manages sales strategy, targets, distribution expansion, collections, credit risk, and field sales teams, with 60% field visits.
- Three-year contract focused on general and modern trade sales.
- Lead 3-4 customer representatives, 8-12 merchandisers and two van-sales teams.
- Based at the Nairobi head office with 60% field visits.
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Greenforest Foods Limited is seeking a Sales Lead in Nairobi on a three-year contract. The role manages sales strategy, targets, distribution expansion, collections, credit risk, and field sales teams, with 60% field visits.
- Three-year contract focused on general and modern trade sales.
- Lead 3-4 customer representatives, 8-12 merchandisers and two van-sales teams.
- Based at the Nairobi head office with 60% field visits.
- Requires a relevant bachelor's degree and 7+ years of FMCG sales experience.
- At least three years of senior management experience is required.
- Application deadline: 01/11/2026.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Open. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required7+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, entregadorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Contract contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyLicence, permit or professional registration
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Sales Lead evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Greenforest Foods Limited and the role in Nairobi.
- Add concrete examples related to sales, retail, entregador, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Others; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-11-01.
Source and safety check
- Others
- Original source link available
- Application method is clear
- Deadline is available: 2026-11-01
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Sales Lead role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Greenforest Foods Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: Sales Lead
Date Posted: 21/10/2026
Job Type: Contract
Job Level: Management
Employer: Greenforest Foods Limited
Industry: Sales & Marketing
Salary: Open
Location: Nairobi
Country: Kenya
Deadline: 01/11/2026
Sales & Marketing Jobs, Greenforest Foods Ltd Jobs. Sales Lead manages sales operations across General and Modern Trade, requires a relevant Bachelor’s Degree and 7+ years FMCG sales experience (3+ in senior management). 3-year contract role in Nairobi.
Department: Sales & Distribution
Location: Nairobi – Head Office (with 60% Field Visits)
Reports To: Operations Director and CEO
Direct Reports: 3-4 Customer Reps, 8-12 Merchandisers, 2 Van Sales Team
Role Summary
The Sales Lead manages the sales function, including execution of the approved sales strategy, team performance, market distribution expansion, collections and brand visibility. The role is accountable for achieving monthly and annual sales targets, expanding outlet coverage, managing credit risk and building a high-performing sales team.
Key Responsibilities
- Sales Strategy & Target Delivery (40%)
- Own annual and monthly sales targets by value, volume, SKU and territory, and consistently deliver at or above target
- Develop and execute the sales plan, including territory mapping, route optimisation and channel strategy across small retail outlets, mini-markets, supermarkets and institutions
- Drive primary and secondary sales while maintaining uninterrupted stock availability at distributor and depot level
- Set monthly targets for Customer Representatives and Merchandisers based on market potential, and monitor daily performance through dashboards, WhatsApp and Google Sheets to enable timely corrective action
- Rebalance the trade mix against evaluated benchmarks within 18 months
- Team Leadership & Performance (30%)
- Recruit, train, develop and appraise Customer Representatives and Merchandisers, and build a coaching culture supported by weekly field accompaniments
- Set and track team KPIs, including sales against target, collection rate, new outlets, coverage and share of shelf
- Manage disciplinary matters, attrition and incentive calculations
- Convene weekly sales meetings to plan and review performance, and establish a reporting policy that ensures full reporting compliance
- Distribution & Market Expansion (15%)
- Support market expansion by promoting opening new towns, evaluating and appointing distributors as well as stockists nationwide against set targets.
- Manage Modern Trade accounts (Naivas, Quickmart, Carrefour and Chandarana), including listing and shelf space negotiations, promotions, product launches and sampling
- Contribute to the development of e-commerce sales through third-party direct deliveries, and optimise van sales operations and delivery routes
- Collection, Credit & Risk Management (10%)
- Own cash collection, enforcing collection against sales and reviewing banking slips against reported collections ensuring zero unbanked variance
- Approve credit limits jointly with Finance as well as support effective control of samples and returns alongside expired/damaged stock
- Follow up on accounts overdue beyond 7 days and enforce a no-credit policy for blacklisted customers
- Reporting, Controls & Market Intel (5%)
- Submit weekly and monthly reports to CEO and Operations Director detailing sales patterns across market segments, customer feedback, competitor activity and market updates.
- Track competitor pricing, promo, new products – submit weekly intel
- Ensure proper use of POSM, assets, tools, and control samples/returns
- Work with Finance on stock, expiry, and damage controls
- Requirements & Qualifications
- Education
- Bachelor’s degree in Sales and Marketing, Business, Commerce or a related field.
- Master’s degree and/or a professional marketing certification are an added advantage.
Experience
At least 7 years’ experience in FMCG sales, including a minimum of 3 years in a Sales Lead or equivalent senior sales management role.
Proven track record in high-velocity FMCG environments in Kenya, with hands-on experience across both General Trade and Modern Trade.
Skills and Competencies
Team leadership: demonstrated experience managing and developing sales teams, and successfully implementing sales strategy with a dynamic team of representatives and merchandisers.
Commercial and analytical acumen: advanced Microsoft Suite and Google Suite skills, with the ability to interpret sales dashboards and make timely, data-informed decisions.
Field execution: a results-driven, resilient and hands-on approach to market leadership, with deep filed experience.
Integrity and control: a high standard of integrity in cash, stock and team management.
Other Requirements
Valid driving licence and availability to travel outside Nairobi for work, including upcountry travel, for approximately 40% of working time