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Sales Engineer - Tools and Welding Department

ATAD East Africa Kenya Full Time Posted 2026-09-11
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CountyNot specifiedCityNot specifiedContractFull TimePosted2026-09-11Close dateNot specifiedExperience3 yearsSourceBrighterMonday KenyaSalaryKSh Less than 15,000
Sales EngineerTools and WeldingIndustrial MachineryCNC MachineryKenyaFull TimeMid LevelBusiness DevelopmentWelding TechnologyEast Africasalesinternship
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AI summary

ATAD East Africa is hiring a Sales Engineer for its Tools and Welding Department to drive sales of industrial and CNC machinery across East Africa. The role involves technical advising, preparing quotations and proposals, leading RFPs, and building long-term customer and supplier relationships. Candidates need a Bachelor’s degree, at least 3 years of sales or business development experience, and strong knowledge of welding technology and power tools.

  • Sales-focused technical role covering industrial and CNC machinery in East Africa
  • Requires 3+ years of sales or business development experience
  • Must have in-depth knowledge of welding technology and power tools
  • Involves preparing quotations, proposals, RFPs, and technical presentations
  • Full-time role based in Kenya with customer and supplier relationship management

AI job guide

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AI salary guide

Source salary available

The source lists KSh Less than 15,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.

Can you qualify for this role?

  • Required3+ years of relevant experienceThe job post includes a minimum experience signal.
  • RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
  • PreferredPractical evidence in sales, internship, financeThe tags and summary point to skills connected with this role.
  • RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
  • UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.

Documents to prepare

  • Likely requiredUpdated CV
  • Role specificCover letter or short employer message
  • OptionalProfessional references
  • Role specificAcademic or professional certificates
  • VerifyID or passport only after verifying the employer

Application tips for this job

  • Place your strongest Sales Engineer - Tools and Welding Department evidence in the first half of your CV.
  • In your cover letter or employer message, connect your experience to ATAD East Africa and the role in Not specified.
  • Add concrete examples related to sales, internship, finance, ideally with measurable outcomes or clear responsibilities.
  • Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
  • Confirm the deadline, interview location and employer contact before sharing personal documents.

Source and safety check

  • BrighterMonday Kenya
  • Original source link available
  • Application method is clear
  • Deadline not specified
  • No major risk signal was detected in the captured text.

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Interview preparation

  • What experience makes you a strong fit for this Sales Engineer - Tools and Welding Department role in sales, internship?
  • How have you handled responsibilities similar to those in this job post?
  • Are you available to work in Not specified under the listed contract or schedule?
  • Prepare examples with clear responsibilities, tools used and measurable outcomes.
  • Review the source and research ATAD East Africa before the interview.

Ask what the first priorities will be in the role and how success will be measured.

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Original source description

  • A
  • Position: Sales Engineer -Tools and Welding Department
  • ATAD East Africa
  • Sales
  • Today
  • Easy apply
  • New
  • Kenya
  • Full Time
  • Manufacturing & Warehousing
  • KSh
  • Less than 15,000
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  • Job summary
  • The Sales Engineer serves ATAD’s customers by identifying their needs and ensuring the fulfilment of customer

Requirements

  • across the industrial and CNC machinery sectors. This role focuses on servicing the demand for advanced machinery tools, providing tailored technical solutions, and maintaining strong, long-term relationships with customers and suppliers.
  • Min Qualification:
  • Bachelors
  • The Sales Engineer actively drives and manages the technology evaluation stage of the sales process, working as a key technical advisor and product advocate.
  • The role requires the ability to clearly articulate product capabilities and technical advantages to both business and technical audiences.
  • The ideal candidate will proactively identify and resolve all technical issues within assigned accounts to ensure complete customer satisfaction through every stage of the sales cycle.
  • Building and sustaining trusted relationships with customers, suppliers, and internal stakeholders is essential to achieving sales growth and ensuring customer success.
  • Expected Skill Set: In-depth knowledge of welding technology, welding processes, and power tools used in metal fabrication.
  • 3+ years prior work

Experience

  • Maximize income generation for ATAD by achieving and exceeding assigned sales targets within the East Africa region.
  • Identify, plan, and establish contacts with new customers to expand ATAD’s market presence.
  • Obtain and review relevant documentation and prepare accurate and competitive quotations and proposals.
  • Coordinate all aspects of the sales process—from initial inquiry, quotation, and LPO issuance through to deal closure and after-sales follow-up.
  • Lead the preparation and submission of RFPs, pre-qualifications, formal presentations, proposals, and contracts in line with customer requirements.
  • Conduct follow-up visits with existing and prospective clients, providing weekly written reports on sales activities, project status, and market developments.
  • Prepare and deliver effective technical presentations and demonstrations that clearly explain ATAD’s products, services, and value propositions.
  • Participate in internal sales meetings to validate sales strategies, refine tactics, and plan next actions.
  • Collect and report relevant market intelligence, including competitor activities, pricing.
  • Identify opportunities for new product developments or enhancements and provide recommendations to management.
  • Maintain strong, professional, and long-term relationships with clients, ensuring prompt and reliable service in all interactions.
  • Contribute to the promotion of ATAD’s reputation for quality, reliability, and customer satisfaction in the machinery sector.
  • Generate new project and business opportunities aligned with the company’s growth strategy and business objectives.
  • Conduct market research to identify emerging opportunities, customer needs, and potential risks in the East African market.
  • Attend and represent ATAD professionally at networking events, trade exhibitions, and promotional activities to gather market insights and promote company products.
  • Develop and maintain solid, long-term relationships with both new and existing customers, ensuring ongoing satisfaction and loyalty.
  • Track, analyse, and report on potential markets, customer activities, and product performance.
  • Ensure all customer communications and documentation adhere to ATAD’s quality, content, and format standards.
  • Support knowledge transfer within the team by providing mentoring, coaching, and technical training as needed.
  • Abide by ATAD’s Code of Conduct and uphold the company’s ethical and professional standards at all times.
  • Implement and adhere to ATAD’s policies, procedures, and operational guidelines.

Education

  • Ideally bachelor’s degree in engineering (Mechanical Engineering) or a related technical field.
  • Minimum of Diploma (Mechanical Engineering)
  • Relevant certifications and additional training in conventional /laser welding technology and power tools are an advantage.
  • * Please send your profiles to info.ea@atad.com
  • * Only shortlisted candidates with matching profiles will be contacted.
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Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-09-24.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
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