Retail & Customer Insights Analyst
AI job insight
Diageo is hiring a Retail & Customer Insights Analyst in Nairobi to lead qualitative and quantitative market and shopper research, analyze syndicated sales and customer data, and support category strategy and joint business planning with retail customers. This full-time middle-level role requires a university degree and at least three years of experience in insights or research, preferably in the CPG sector.
- Full-time role at Diageo in Nairobi, Kenya
- Deadline: 04/11/2026
- Requires 3+ years insights/research experience, CPG preferred
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Diageo is hiring a Retail & Customer Insights Analyst in Nairobi to lead qualitative and quantitative market and shopper research, analyze syndicated sales and customer data, and support category strategy and joint business planning with retail customers. This full-time middle-level role requires a university degree and at least three years of experience in insights or research, preferably in the CPG sector.
- Full-time role at Diageo in Nairobi, Kenya
- Deadline: 04/11/2026
- Requires 3+ years insights/research experience, CPG preferred
- Uses Nielsen, Circana and Quantium syndicated data
- Supports Joint Business Planning and category strategy
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Open. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in driver, sales, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Retail & Customer Insights Analyst evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Diageo and the role in Nairobi.
- Add concrete examples related to driver, sales, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Corporate Staffing Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-11-04.
Source and safety check
- Corporate Staffing Kenya
- Original source link available
- Application method is clear
- Deadline is available: 2026-11-04
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Retail & Customer Insights Analyst role in driver, sales?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Diageo before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: Retail & Customer Insights Analyst
Date Posted: 26/10/2026
Job Type: Full Time
Job Level: Middle
Employer: Diageo
Industry: IT
Salary: Open
Location: Nairobi
Country: Kenya
Deadline: 04/11/2026
IT Jobs, Diageo Jobs. Retail & Customer Insights Analyst conducts qualitative and quantitative market and shopper research, requires a University degree and 3+ years experience in insights/research (CPG sector preferred). Full-time role in Nairobi.
Purpose of Role
Ensure the business is externally attentive to the operating environment, customer/retail and consumer/shopper needs and evolution.
Key Responsibilities
- Data Analysis & Reporting: Analyze sales and customer data from syndicated sources like Nielsen, Circana (formerly IRI), and Quantium, as well as retailer-specific loyalty and panel data. This involves monitoring market, category, and brand performance to identify trends and explain business results.
- Supporting Category Strategy & Customer Plans: You will help develop category strategies and provide the data-driven insights needed for Joint Business Planning (JBP) with retail customers. This often involves creating compelling selling stories and presentations for customer meetings.
- Stakeholder Collaboration: You will work cross-functionally to ensure the customer is at the center of decision-making. This involves communicating complex data in a simple, clear way to senior leaders in Merchandise, Marketing, and Sales to influence strategy
- Develop strategy and plan execution: work in close partnership with the commercial teams to ensure Business Plans are based on the understanding of customer needs & motivations, revenue growth management and category growth drivers.
- Channel Development : Understand the category dynamics and the shopping missions in the channel and recommend the corrective actions to capture growth opportunities and adapt our plan.
- Manage performance : Lead the activity review process and have data-informed conversations with sales, marketing, finance and supply to improve performance, effectiveness, efficiency and drive sales forecast accuracy.
- Allocation and deployment of shopper planning resource and investment. Measurement: share versus competition, category growth, NSV, Brand health, Distribution, Visibility, Promotion.
- Shape the future: Work with research agencies and the commercial team to refresh and contribute to the KBL knowledge and insight vault:
- Experience / skills required:
- University graduate with a minimum 3 years experience.
- Experience with all types of qualitative and quantitative research techniques ideally including shopper/retailer environment research.
- Experience in similar roles within Consumer Packaged Goods ideal.
- Experience managing research agencies is essential.
- Some commercial experience/exposure is highly desirable.
- Strong communication skills are a must.
- Confidence to:
- challenge existing thinking
- be in customer-facing situations (as part of a multifunctional team)
- Able to create alignment within cross-functional teams.
- Thrives in a fast-paced, constantly changing environment: an agile and adaptable individual.