Regional Sales Manager – Coast Region
AI summary
Unga Holding is hiring a Regional Sales Manager to lead sales teams across Kenya's Coast region, driving volume, revenue and market share growth. The role involves managing distributors, developing retail and farmer relationships, and coaching team members. A Bachelor's degree in Biological Sciences, Animal Production, Veterinary Medicine, or a business-related field is required.
- Management-level role reporting to the National Sales Manager
- Focus on sales volume, revenue and market share growth in the Coast region
- Requires Bachelor's degree in sciences, animal production, veterinary medicine or business
- On-site role based in the Coast region of Kenya
- Deadline to apply is 30 September 2026
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Open. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in driver, sales, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyLicence, permit or professional registration
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Regional Sales Manager – Coast Region evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Unga Holding and the role in Not specified.
- Add concrete examples related to driver, sales, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Corporate Staffing Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-09-30.
Source and safety check
- Corporate Staffing Kenya
- Original source link available
- Application method is clear
- Deadline is available: 2026-09-30
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Regional Sales Manager – Coast Region role in driver, sales?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Unga Holding before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: Regional Sales Manager
Date Posted: 22/09/2026
Job Type: Full Time
Job Level: Management
Employer: Unga Holding
Industry: Sales & Marketing
Salary: Open
Location: Coast Region
Country: Kenya
Deadline: 30/09/2026
Responsible for leading regional sales teams, driving volume, revenue and market share growth, managing retail and farmer relationships, developing outlet and route plans, monitoring sales targets, managing distributors, optimising stock levels, supporting sales opportunities, and coaching team members. Requires a Bachelor’s degree in Biological Sciences, Animal Production, Veterinary Medicine, or a business-related field. The position is based in the Coast region and requires on-site work.
Role Purpose:
Reporting to the National Sales Manager, the overall purpose of this role is to deliver volume, revenue, and Market share growth by effectively managing the Sales Regional Teams to deliver implementation of business plans whilst delivering superior customer
Experience
- through TSRs & TDRs across the Region.
- Key
- in the Livestock value chain)
- Post Graduate Diploma in Marketing would be an added advantage.
- Minimum of 5 years’
- in sales and marketing in Animal Feed or Veterinary Pharmaceuticals)
- Valid Driver’s License
Responsibilities
- Trade & Outlet Execution
- Execution of Outlet against picture of success QDVPPP
- Drive execution of cycle plans – Promotions and other trade initiatives
- Monitor competitive activities through the team and advice the NSM accordingly.
- Monitor Price compliance.
- Outlet Development
- Build and develop collaborative relationships with retail & Farmers.
- Develop, Review and Implement Route plan for TSRs & TDRS.
- Ensure merchandising and execution standards.
- Drive Horizontal expansion through new outlet Listing.
- Sales and Market share growth
- Manages and measures sales targets daily, weekly and Monthly and take corrective action
- Allocate execution resources (e.g. POS / promotional material etc.) for maximum return.
- Monitor route coverage by Distributors.
- Manage Sales orders, Sell-In and Out address any gaps to ensure no OOS in retail
- Drive consistent sales volume growth.
- Distributor Management
- Ensure OG is realised at all Distributors as per agreed purchase plans and as per agreed and signed off company targets.
- Track monthly Distributor financial health Proactively develop, facilitate, re-engineer best practices, and sustain amazing relationships with distributors.
- Proactively works to maintain a healthy Brand/Pack mix in Volume that generates a healthy P&L for Unga.
- Management of Distributor Accounts Receivables
- Inventory Optimisation
- Ensure application of suitable methodology to ensure maintenance of appropriate stock levels across the Distributors.
- Provide support and guidance to Distributors and other dealers in ensuring stock optimisation.
- People Management
- Provide guidance and support to the team on Distributor operating standards.
- Identify gaps and build capability for the TDRs, Distributors and DSRs.
- Orientation, induction, and training of team members.
- Manage Performance daily.
- Weekly coaching and accompaniment of the Teams in Trade.
- Qualifications
- Bachelor’s Degree in Biological Sciences, Animal Production or Veterinary Medicine(Business related Degree with sales