Performance Marketing Specialist / Paid Media Buyer
AI summary
Vellmont Advisory Ltd, a Nairobi-based real-estate investment platform, is hiring a hands-on Performance Marketing Specialist / Paid Media Buyer to own Google and Meta paid-acquisition campaigns. The role focuses on generating qualified property-buyer leads through a full advertising-to-revenue funnel. This is a full-time, onsite position in Nairobi requiring 2-5 years of experience.
- Full-time, onsite role based in Nairobi, Kenya
- Salary range: KSh 150,000 - KSh 200,000 per month
- Requires BA/BSc/HND qualification and 2-5 years of experience
- Own Google Ads and Meta paid-acquisition campaigns end-to-end
- Focus on generating qualified real-estate buyer and investor leads
- Work closely with Growth, Sales, CRM, and Website teams
- Track performance from ads through to viewings and closed deals
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSh 150,000 - KSh 200,000/month. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, Performance Marketing, Paid MediaThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Performance Marketing Specialist / Paid Media Buyer evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Vellmont Advisory Ltd and the role in Not specified.
- Add concrete examples related to sales, Performance Marketing, Paid Media, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- MyJobMag Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Performance Marketing Specialist / Paid Media Buyer role in sales, Performance Marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Vellmont Advisory Ltd before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
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- Performance Marketing Specialist / Paid Media Buyer
- Job Type
- Full Time
- ,
- Onsite
- Qualification
- BA/BSc/HND
Experience
2 - 5 years
Location
Nairobi
Job Field
Marketing and Communication
Salary Range
KSh 150,000 - KSh 200,000/month
About Us
Vellmont Advisory Ltd is a Kenya‑based real‑estate purchase, mortgage and investment‑decision platform headquartered in Kilimani, Nairobi. We deliver curated investment properties, mortgage‑affordability assessment tools, neighbourhood‑ranking analysis and real‑time market insights for both local home‑buyers and overseas diaspora investors.
We are building our paid‑acquisition funnel:
Google / Meta Ads → Landing Page → CRM → Qualified Lead → Property Viewing → Deal
. We are hiring a hands‑on performance marketing specialist to own this end‑to‑end paid‑media channel, driving measurable investor and buyer leads for our real‑estate portfolio.
Job Summary
This is
not a general social‑media posting or content‑creation role
. We seek a results‑driven Paid Media Buyer to build, manage, test, optimise and scale Google and Meta paid‑acquisition campaigns. You will own the full advertising‑to‑revenue funnel, generating sustainable qualified property‑buyer leads, tracking performance down to viewings and closed deals, collaborating closely with growth, sales, CRM and web teams.
Role Objective
Vellmont Advisory Ltd is looking for a performance‑driven Paid Media Specialist who can build, manage, optimise and scale paid‑acquisition campaigns for our real‑estate business. This is not a general social‑media or content‑posting position. The primary responsibility is to generate qualified property buyers and investors at a measurable and sustainable acquisition cost, while building a complete data‑driven acquisition funnel:
Ads → Landing Page → Lead → Qualified Lead → Consultation → Viewing → Offer → Deal
The candidate will work closely with the Growth, Sales, CRM and Website teams.
Key
setting up end‑to‑end measurement:
GA4, Google Tag Manager, Meta Pixel, Google Ads Conversion Tracking
UTM parameter governance, custom conversion events
First‑touch / last‑touch attribution, CRM‑linked attribution, landing‑page tracking
We require visibility beyond “which campaign generated a lead”, we need full traceability:
Campaign → Lead → Qualified Lead → Viewing → Deal → Revenue
Ongoing Campaign Optimisation & Reporting
Monitor and optimise core metrics: CTR, CPC, CPM, landing‑page conversion rate, CPL, Qualified‑Lead Rate, CPQL, cost per consultation / viewing / offer, CAC, ROAS & marketing ROI. Confidently pause under‑performing campaigns and re‑allocate budget toward initiatives delivering better downstream sales outcomes. Deliver structured weekly performance reports for stakeholders.
Required Qualifications &
Minimum 2+ years hands‑on performance‑marketing / paid‑media buying
Proven practical track record running Google Ads and Meta Ads
managing meaningful monthly ad budgets
Solid understanding of full‑funnel conversion logic
Hands‑on knowledge: GA4, GTM, Meta Pixel, UTM tagging, landing‑page optimisation
in lead‑generation‑focused business models
Strong analytical skills; able to analyse campaign performance using Excel / Google Sheets
Ability to produce clear, insight‑driven weekly performance reports
Check how your CV aligns with this job
Method of Application
Interested and qualified candidates should forward their CV to:
Vellmont.HR@outlook.com
using the position as subject of email.
Build your CV for free.
Download in different templates.
Responsibilities
Google Ads Campaign Management
Independently manage Google Search Ads, Performance Max (where applicable) and remarketing campaigns.
Conduct keyword research, search‑intent analysis, negative‑keyword strategy and match‑type configuration
Build audience strategies, bid & budget optimisation, A/B ad‑copy testing
End‑to‑end conversion‑tracking setup and validation Campaign themes include: Nairobi apartments for sale, Kilimani & Westlands property investment, investment apartments, mortgage & property financing, diaspora property buyers and hero property projects. You must distinguish between high‑purchase‑intent traffic and general browsing traffic.
Meta Ads (Facebook & Instagram) Campaign Management
Full ownership of Meta advertising stack:
Campaign architecture, audience & lookalike‑audience testing, creative testing
Lead‑generation campaigns, website‑conversion campaigns and retargeting
Budget, placement and creative‑performance analysis
Objective: Not cheap vanity leads, but
Qualified Leads → Consultations → Viewings → Deals
.
Funnel & Landing‑Page Optimisation
Advertising performance does not stop at the ad. You analyse and improve the full user journey:
Ad → Landing Page → CTA → Lead Form → CRM → Sales Team
Work together with the web team to run A/B tests for headlines, value‑offers, CTAs, lead forms, page structure, mobile conversion and property positioning. Sample funnels you will operate:
Google Search → Kilimani Investment Landing Page → Investment Analysis → CRM
Google Search → Westlands Property Landing Page → Property Shortlist → CRM
Google / Meta → Mortgage Landing Page → Affordability Assessment → CRM
Tracking & Attribution Implementation
Hands‑on