Marketing Team Branch Manager

Marketing Team Branch Manager

Tugende

·

Banking / Financial Services

Full Time

Mombasa

Mombasa

Deadline:

4 November 2026

Posted

August 5, 2026

About Tugende

Tugende uses asset finance, technology, and a customer-centric model to help informal sector entrepreneurs dramatically increase their economic trajectory. Tugende’s core asset finance packages include medical and life insurance, training, safety equipment, and digital credit profiles in addition to affordable asset financing for SMEs. By helping clients grow economically and building digital track records of responsibility, we are creating a long-term ecosystem for MSMEs that will grow and thrive.

Tugende is tackling the credit gap for small businesses in Africa by enabling informal entrepreneurs to 1) own incomegenerating assets, 2) build a verifiable digital credit profile, and 3) earn future growth opportunities through the Tugende digital platform. This platform includes discounts, smartphones, ecommerce opportunities, and ondemand credit lines. Tugende has financed 70,000+ clients and has hundreds of employees serving clients across 15 branches in Uganda and 8 in Kenya.

About the role

The branch leader is tasked with guiding the entire branch team toward sustainable business expansion while strategically allocating resources for maximum efficiency. In addition, they serve as the primary representative of the company within the branch’s operational region, acting as the essential liaison between Eugene and the local business community.

The ideal candidate will embody and actively uphold Eugene’s Core Values, which include Integrity, Empathy, a Solutions-Oriented mindset, Teamwork, and a commitment to Continuous Growth.

Oversee and execute a comprehensive range of duties and

Responsibilities

aligned with the core objectives of the role, ensuring adherence to established standards and procedures. Facilitate the completion of essential tasks by coordinating with cross-functional teams, managing resources efficiently, and maintaining meticulous attention to detail in all operations. Demonstrate leadership in driving productivity, fostering a collaborative work environment, and upholding accountability for performance outcomes. Serve as a pivotal point of contact for stakeholders, addressing inquiries with professionalism and ensuring clear, timely communication at every stage. Continuously evaluate and improve processes to enhance operational excellence and contribute to the overall strategic goals of the organization.

The Branch and Field Operations team oversees the execution of operational activities across various branches and locations, ensuring seamless service delivery and adherence to company standards. This role involves managing day-to-day branch functions, coordinating with field teams, and implementing policies to optimize efficiency and customer satisfaction. Additionally, the position requires strong leadership, problem-solving skills, and the ability to drive operational excellence while maintaining compliance with regulatory requirements.

Responsible for managing all operational activities at the branch level, encompassing sales, customer relations, and administrative functions.

Through the development and implementation of strategic initiatives, this role will enhance profitability and expand the portfolio while upholding the judicious stewardship of company resources and inventory. This will be accomplished via meticulous documentation and periodic audits to maintain accuracy and efficiency.

Drives financial growth by identifying and capitalizing on revenue opportunities through strategic planning, market analysis, and client engagement initiatives, ensuring sustained profitability and business expansion.

At the helm of the team, spearhead proactive measures to guarantee robust and enduring revenue growth for the branch by driving and overseeing the following initiatives:

Lead the strategic development and execution of marketing initiatives to effectively promote Eugene’s products, ensuring alignment with brand objectives and market demands.

Dedicated to strategically distributing tasks and resources, this role focuses on cultivating high-quality leads, fostering conversions, and rigorously overseeing project execution.

Promptly elevate concerns that hinder revenue generation and seek assistance when needed.

Under the close oversight of management, ensuring customer service excellence and optimizing the efficiency of sales operations are paramount responsibilities.

This role encompasses the comprehensive oversight of credit and risks management functions, ensuring robust assessment, mitigation, and monitoring of financial exposures.

include evaluating creditworthiness of clients and counterparties, implementing risk mitigation strategies, and maintaining compliance with regulatory standards. The position requires strong analytical skills, proficiency in risk assessment tools, and a deep understanding of financial markets and credit policies. Additionally, it demands meticulous attention to detail, the ability to interpret complex financial data, and effective communication to report findings and recommendations to stakeholders.

Overseeing the complete credit lifecycle, from initial origination and thorough assessment to final disbursement and subsequent recovery efforts.

Developing and executing strategies to uphold portfolio integrity and reduce non-performing loans, alongside conducting comprehensive market surveys to detect emerging risks and uncover growth opportunities within the target market.

We are seeking a dedicated professional to uphold our commitment to Customer Service Excellence. In this role, you will address customer inquiries promptly and courteously, ensuring high levels of satisfaction. Strong communication skills are essential, along with the ability to resolve issues efficiently. You will handle a variety of customer interactions, maintaining a positive and professional demeanor at all times. Problem-solving abilities and adaptability are key, as you will navigate diverse customer needs. Proficiency in relevant tools and systems is required to deliver seamless support. Join us to champion exceptional service and foster lasting customer relationships.

Consistently maintaining exceptional service standards through the effective resolution of escalated complaints and fostering strong community relationships.

Enhancing customer engagement is achieved by conducting regular on-site visits and implementing targeted service initiatives designed to boost satisfaction, retention, and sustained brand loyalty.

Train other team members, especially the eld team to provide good customer service to clients and timely resolution of customer queries.

Understand the customer journey by regularly participating in customer activities (e.g. classes, vetting visits, calls and visits to clients, impounding events, lease completion activities, and lease termination activities).

Monitor client’s lifecycle from onboarding, payment schedules to nal closure of issuance of logbooks.

Budgets and Forecasting

Active management of the Branch P&L and direct oversight of branch budgeting and financial forecasts are required.

Monitor resource utilization and compare it to approved budgets, preparing detailed reports to track performance. Additionally, develop predictive models to forecast demand and sales trends, providing data-driven insights that support strategic operational planning.

The role involves overseeing and optimizing team performance to ensure alignment with organizational goals and objectives. Key

include setting clear performance expectations, monitoring progress, providing constructive feedback, and implementing strategies to enhance productivity and efficiency. Additionally, the position requires analyzing performance data, identifying trends, and addressing any gaps or challenges that may arise. Strong leadership, communication, and analytical skills are essential to effectively manage and motivate the team while fostering a culture of continuous improvement.

Establishing well-defined performance benchmarks and delivering actionable feedback fosters a culture of continuous improvement and maximizes team efficiency.

Overseeing staff development initiatives, this role involves strategically distributing resources to maximize efficiency and proactively identifying and addressing performance discrepancies in alignment with organizational best practices.

We are seeking a knowledgeable professional to oversee compliance and reporting functions. The ideal candidate will prepare and submit regulatory reports, ensure adherence to all relevant laws and guidelines, and maintain comprehensive documentation. They will collaborate with internal teams to monitor compliance, identify potential risks, and implement corrective measures.

Experience

with regulatory frameworks and strong analytical skills are essential.

Ensuring full compliance with Eugene’s policies, standard operating procedures, and all applicable regulatory requirements, such as Know Your Customer (KYC), Anti-Money Laundering (AML), and data protection laws, is a critical responsibility of this role.

Compiling detailed daily and monthly performance reports for management, we identify emerging trends and evaluate asset status to provide actionable insights.

Facilitates the integration and management of technological advancements while ensuring robust control mechanisms are in place.

Assisting in the execution of corporate IT policies and fostering the integration of digital solutions throughout the branch.

Accurate documentation and secure archiving of all client agreements are essential, supported by stringent internal controls to uphold operational discipline.

Ensuring meticulous and punctual management of asset leases, including the procurement of all required documentation and the timely disbursement of assets, is essential to this role.

Seeking a candidate with a proven track record in the specified field, demonstrated through relevant experience. The ideal applicant must thrive under dynamic working conditions, adapting seamlessly to evolving challenges. Essential abilities include strong analytical skills, meticulous attention to detail, and the capacity to collaborate effectively within a team. Proficiency in industry-standard tools and technologies is required, along with the ability to meet deadlines consistently. Prior

in similar roles is highly

in the financial services industry, including two to three years in a supervisory or branch leadership capacity, the ideal candidate will bring proven expertise to this role.

A dynamic position blending office-based tasks with regular field engagements, involving extensive client interactions.

Demonstrated

in credit management, asset financing, portfolio growth, and sales.

High integrity, strong compliance orientation, and risk management awareness.

Excellent communication, interpersonal, and report-writing skills.

Ability to work under pressure, meet targets, and manage competing priorities.

Analytical and problem-solving competencies are essential, requiring the capacity to assess intricate situations and implement effective resolutions efficiently.

Demonstrated expertise in Google Workspace applications and Customer Relationship Management systems is required.

A Class A2 motorcycle license stands as an essential prerequisite for this role.

Interested applicants who satisfy the outlined criteria are encouraged to proceed by following this link to submit their application.

Qualifications

BA/BSc/HND

Required

5 years

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Preferred Qualifications

• to ensure a smooth transition into the position.
• A bachelor’s degree in Business, Finance, Microfinance, Economics, or a comparable discipline is required.
• With a minimum of five years of professional