Marketing Operations Manager
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Full-time Marketing Operations Manager role in Nairobi focused on compliant acquisition and growth for iGaming and online betting. The successful candidate will manage paid media, affiliates, and performance metrics while ensuring promotions meet Kenyan gambling advertising rules and GRA/KFCB approval requirements.
- Manage acquisition across paid media, affiliates, SEO, ASO, and programmatic advertising
- Ensure promotional materials receive GRA and KFCB approval before publication
- Track registrations, first-time depositors, and cost per acquisition
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Full-time Marketing Operations Manager role in Nairobi focused on compliant acquisition and growth for iGaming and online betting. The successful candidate will manage paid media, affiliates, and performance metrics while ensuring promotions meet Kenyan gambling advertising rules and GRA/KFCB approval requirements.
- Manage acquisition across paid media, affiliates, SEO, ASO, and programmatic advertising
- Ensure promotional materials receive GRA and KFCB approval before publication
- Track registrations, first-time depositors, and cost per acquisition
- Work from 8 to 5 in Nairobi on a full-time basis
- Monthly salary of KSh 75,000–90,000
AI job guide
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AI salary guide
Source salary availableThe source lists KSh 75,000 - 90,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in internship, part_time, Marketing Operations ManagerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Marketing Operations Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Cobetwin Technical Limited and the role in Nairobi.
- Add concrete examples related to internship, part_time, Marketing Operations Manager, ideally with measurable outcomes or clear responsibilities.
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Interview preparation
- What experience makes you a strong fit for this Marketing Operations Manager role in internship, part_time?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Cobetwin Technical Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
C
Marketing Operations Manager
Cobetwin Technical Limited
Marketing & Communications
Today
Easy apply
New
Nairobi
Full Time
IT & Telecoms
KSh
75,000 - 90,000
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Job summary
3+ years of marketing experience in iGaming/online betting; experience in African markets (particularly Kenya) preferred;
Familiarity with Kenya's gambling advertising regulatory framework; hands-on experience with GRA/KFCB approval processes preferred;
Proficient in paid media buying and affiliate management, with the ability to scale traffic on
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
1 year
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Compliance-First Promotion Strategy (Primary Responsibility)
Ensure all marketing and promotional activities strictly comply with the Kenyan Gambling Control Act 2025 and the Gambling Control (Advertising) Regulations 2026. All external advertisements must complete the dual process of ex-ante approval by the Gambling Regulatory Authority (GRA) and classification by the Kenya Film Classification Board (KFCB) prior to publication.
Proactively avoid content expressly prohibited by the regulations when developing promotion strategies: no targeting of minors, no portrayal of gambling as a means of achieving financial success, and no use of celebrities/influencers/former winners/public officials in promotional materials.
Monitor and ensure all promotional materials (including outdoor advertising) maintain the statutory minimum distance of 200 metres from any learning institution.
Collaborate with the legal/compliance team to establish an internal compliance pre-review mechanism for promotional assets, ensuring a complete approval record is retained for every placement before it goes live.
II. Acquisition & Growth (Online Channels Focus)
Develop and execute user acquisition plans for the Kenyan market, with accountability for core metrics including registrations, first-time depositors (FTDs), and cost per acquisition (CPA).
Manage the paid acquisition channel mix, including but not limited to programmatic advertising, sports/entertainment vertical media placements, affiliate marketing, SEO, and ASO. Given restrictions on gambling advertising by Google and Meta, the role requires the ability to scale on alternative traffic sources.
Lead localised creative strategy: develop high-converting assets in English, Kenyan English, and Swahili, tailored to Kenyan audience preferences (sports events, free bets/bonuses, mobile-first experience).
Manage the affiliate marketing network, recruit and optimise partnerships with Kenyan local sports bloggers and content sites, continuously monitor the quality and compliance of affiliate traffic, and promptly remove non-compliant placements.
III. User Activation & Retention Collaboration
Work with the CRM/retention team to optimise the conversion funnel from registration to first deposit, and drive continuous improvement of landing pages and deposit flows in light of Kenyan users' heavy reliance on mobile money such as M-Pesa.
Plan promotional cadence around the sports calendar (Premier League, local football leagues, CAF competitions, etc.), concentrating acquisition creative during key match windows to improve conversion efficiency.
IV. Data Tracking & Campaign Optimisation
Build and maintain a promotion data monitoring system, tracking impressions, clicks, registrations, FTDs, and ROAS across channels, and produce weekly performance reports.
Manage MMP (e.g., AppsFlyer/Adjust) attribution configuration and UTM conventions to ensure accurate attribution of conversion data and inform budget allocation.
Continuously optimise audience targeting, bidding strategies, creative rotation, and landing page experience based on data, reducing CPA and improving first-deposit conversion rates.
V. Local Market Insight
Continuously track competitor activity, the local sports sponsorship landscape, and shifts in consumer preferences in Kenya; produce regular market insight briefs to inform product and promotion strategy.
Observe the constraints of the Kenya Data Protection Act (DPA 2019) on direct marketing, ensuring all user outreach (SMS, push, email) is based on valid consent and provides an easy opt-out mechanism.
VI. Team & Vendor Management
Manage the local execution team or external agencies/vendors, ensuring consistency in execution quality and compliance standards.
Control the promotion budget, ensuring spend remains within approved limits and is executed against expected ROI targets
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