Marketing Manager
AI summary
SanuPay is hiring a Marketing Manager to own digital marketing strategy and execution for its market-facing brands, including Kadiplay and Zuriplay platforms. The role covers social media management, influencer and sponsorship coordination, on-ground activations, and performance tracking across multiple markets. This is a full-time, senior-level position based in Kenya with flexible working hours.
- Own digital marketing strategy for Kadiplay, Zuriplay, and other Group platforms
- Manage influencer network and sponsorships including Umoja Basketball
- Plan and execute on-ground activations and community events
- Senior-level role requiring 3+ years of experience and a Bachelor's degree
- Full-time position with flexible hours and remote team collaboration
AI job guide
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AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- PreferredPractical evidence in Marketing Manager, Senior Marketer, Digital StrategistThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to SanuPay and the role in Not specified.
- Add concrete examples related to Marketing Manager, Senior Marketer, Digital Strategist, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
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- Original source link available
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- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Marketing Manager role in Marketing Manager, Senior Marketer?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research SanuPay before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Marketing Manager
SanuPay
Marketing & Communications
Today
Easy apply
New
Kenya
Full Time
Entertainment, Events & Sport
Confidential
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Job summary
The Group operates across multiple markets, with digital platform ventures including the Kadiplay and Zuriplay platforms, that serve customers in several countries. The Marketing Manager will own digital marketing strategy and execution for the Group's market-facing brands, including management of sponsorships and the network of social influencers
Min Qualification:
Bachelors
Experience
- Level:
- Senior level
- Length:
- 3 years
- Language Requirement:
- English
- Working Hours:
- Full Time - Flexible Hours
- Applicant
- Location:
- Kenya
- Job descriptions &
Requirements
- Digital
- Marketing Strategy & Execution
- •
- Own and execute digital
- marketing for Kadiplay, Zuriplay, and any other Group platforms, across all
- active markets.
- •
- Plan and run the
- day-to-day marketing calendar: content, promotions, and campaigns across
- relevant digital channels.
- •
- Lead efforts to activate
- and grow markets that are not yet fully open.
- Social
- Media & Content Management
- •
- Own and manage the
- Group's social media platforms across all brands: content planning, posting
- calendars, community management, and response to comments/DMs.
- •
- Keep a consistent brand
- voice and posting cadence across Kadiplay, Zuriplay, and any other Group-owned
- channels.
- •
- Track platform-level
- performance (followers, engagement, reach) and adjust content strategy based on
- what's working.
- Influencer
- & Sponsorship Management
- •
- Manage relationships
- with the Group's network of social influencers: outreach, briefing, content
- coordination, and performance tracking of influencer campaigns.
- •
- Own the sponsorship
- relationships with Umoja Basketball and other sponsored teams, coordinating
- deliverables, branding, and joint promotional activity.
- •
- Identify and propose new
- influencer and sponsorship opportunities aligned with market growth targets.
- On-Ground
- Activations
- •
- Plan and execute
- on-ground activations (e.g. at sponsored team matches/events, community
- activations) that support brand visibility and registrations.
- •
- Coordinate logistics,
- budget, and staffing for activations with the Directors and operations team.
- •
- Capture and repurpose
- activation content (photos, video, testimonials) for social and digital
- channels.
- Performance
- Tracking & Reporting
- •
- Track daily and weekly
- registrations, page views, and engagement across every market and platform.
- •
- Flag underperforming
- markets, campaigns, or partnerships promptly and propose corrective action
- rather than waiting to be asked.
- •
- Benchmark performance
- against comparable brands in the space and bring back what's working elsewhere.
- Communication
- & Visibility
- •
- Post a proactive daily
- update each morning outlining priorities for the day (what you're doing, and
- what you need from others).
- •
- Treat the team's primary
- group chat as the office: report activity, blockers, and wins there, in the
- open, not in private messages.
- •
- Be visibly responsive
- and reachable during working hours, given the team operates fully remote.
- Cross-Functional
- Coordination
- •
- Work closely with the
- Directors and other functional leads (operations, technical) to keep marketing
- activity aligned with wider business priorities.
- •
- Coordinate with
- technical/product team members on anything affecting the marketed platforms.
- Ownership
- & Initiative
- •
- Take full ownership of
- assigned markets, platforms, and partnerships with minimal oversight.
- •
- Escalate risks and
- opportunities proactively.
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