Marketing Manager
AI summary
A newly elevated Marketing Manager role with a well-established FMCG manufacturer in Nairobi, reporting directly to the CEO. The position covers brand strategy, campaign management, trade marketing, digital growth, and team building, with a clear path toward a future CMO role.
- Reports directly to the CEO with high ownership
- Covers brand strategy, campaigns, trade marketing, and digital growth
- Designed as the foundation for a future CMO position
- Requires 5 years experience and a Bachelor's degree
- Full-time role based in Nairobi, Kenya
AI job guide
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AI salary guide
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Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, part_timeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
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- Place your strongest Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Confidential and the role in Nairobi.
- Add concrete examples related to sales, retail, part_time, ideally with measurable outcomes or clear responsibilities.
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Interview preparation
- What experience makes you a strong fit for this Marketing Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Confidential before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- Marketing Manager
- Dynamic People Consulting Company
- Marketing & Communications
- 2 weeks ago
- Easy apply
- New
- Nairobi
- Full Time
- Retail, Fashion & FMCG
- Confidential
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- Job summary
- The Marketing Manager is a newly elevated, high-ownership role reporting directly to the CEO. It is not a support position — the successful candidate will set direction, lead execution, and build a department.
- Min Qualification:
- Bachelors
Experience
Level:
Mid level
Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant
Location:
Kenya
Job descriptions &
• 5–8 years of progressive marketing experience, with meaningful time managing multiple products or brands.
• Demonstrable
in FMCG, QSR, or a fast-moving consumer brand environment — execution experience, not just agency management.
• Has built something: a campaign from scratch, a brand from zero, a team from the ground up — not simply inherited and maintained.
• Proven track record in brand building and campaign execution with measurable outcomes.
• Kenya or East African market
is strongly preferred; deep understanding of local consumer behaviour is a significant advantage.
Technical Skills:
• Proficient in digital marketing platforms, social media management tools, and analytics dashboards.
• Comfortable with marketing budget management, ROI tracking, and reporting to leadership.
•
working with creative agencies, production vendors, and external partners.
• Proficient in Microsoft Office and Google Workspace.
Personal Attributes:
• Driven and ambitious — hungry to make their mark, not looking to manage a steady state.
• High ownership mentality — takes full responsibility for outcomes and does not wait to be told what to do.
• Creative and commercially sharp — ideas come naturally, and understands how they connect to revenue.
• Executional — can take a campaign from concept to results without hand-holding at every step.
• Confident — comfortable presenting ideas to the CEO and challenging assumptions constructively.
• Entrepreneurial — thrives in a fast-paced, resource-conscious environment where priorities shift and agility matters.
• Collaborative — works closely across sales, operations, and leadership without creating silos.
• Low ego — measures success by brand and business results, not personal visibility.
Why Join Our Client:
Join a respected and growing FMCG manufacturer at a pivotal stage of its evolution. This role offers the rare opportunity to build and lead a modern marketing function, influence business strategy at executive level, and shape the future of established consumer brands. Reporting directly to the CEO, you'll have the autonomy, visibility, and resources to drive meaningful commercial impact while positioning yourself for future executive leadership as the business expands across the region.
If you're an ambitious marketing professional looking for an opportunity to build, lead, and leave a lasting impact, we'd love to hear from you. Submit your application on or before 30th August 2026 Apply Here
We thank all applicants for their interest. Only shortlisted candidates will be contacted
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Requirements
Industry: FMCG
Location: Nairobi
Reports to: Chief Executive Officer
About Our Client:
Our client is a well-established food and beverage manufacturing company with a long-standing history of delivering quality products and building a strong reputation for excellence. The company manufactures a diverse portfolio of food and beverage products that are distributed nationwide through modern trade, hospitality, and other key market channels.
With a well-established operational footprint and a dedicated workforce, the organization is executing an ambitious growth strategy focused on strengthening its systems, leadership capability, and organizational structure to support continued expansion within the region. Marketing plays a critical role in this journey, making this a strategic leadership opportunity for the successful candidate.
Role Overview:
The Marketing Manager is a newly elevated, high-ownership role reporting directly to the CEO. It is not a
support position — the successful candidate will set direction, lead execution, and build a department.
A Creative Lead is already in place and has built the company's social media presence and website over
the past 15 months. The Marketing Manager sits above this function and is responsible for the full scope of marketing: brand strategy, campaign planning and execution, trade marketing, digital growth, consumer insights, and team building.
This role is explicitly designed as the foundation for a future Chief Marketing Officer. The right person will grow into that position as the company scales — and will have every opportunity to do so.
Key
Responsibilities
- Develop and own the annual marketing strategy aligned to the company's revenue and growth goals
- Build quarterly plans with clear KPIs, defined budgets, and personal accountability for outcomes.
- Manage the marketing budget with strong discipline around return on investment.
- Act as the central coordinator across all marketing activity — digital, trade, and brand.
- Lead the modernisation and repositioning of the company's legacy brands, particularly its flagship brand.
- Build strong brand equity and emotional connection with consumers — especially Gen Z, young families, and the Kenyan middle class.
- Ensure brand consistency across all touchpoints: packaging, in-store, digital, and activations.
- Drive storytelling, brand voice development, and go-to-market frameworks for new product launches.
- Plan and execute integrated marketing campaigns across digital, out-of-home, in-store, and live activations.
- Develop strong go-to-market plans for new product and category launches.
- Work closely with the sales team to align campaigns with commercial targets and channel priorities.
- Manage agencies, production suppliers, and creative partners effectively and efficiently.
- Own and grow the digital and social media strategy across all relevant platforms — Instagram,
- Drive measurable improvement in reach, engagement, follower growth, and brand awareness online.
- Work collaboratively with the Creative Lead to ensure consistently high-quality content output.
- Lead influencer and brand partnership strategies that are relevant and credible in the Kenyan market.
- Develop the brand's presence on relevant e-commerce and delivery-app channels (e.g. food/grocery delivery platforms).
- Assess and build the case for direct-to-consumer initiatives where relevant to category and brand.
- Develop trade marketing materials and programmes tailored to each channel.
- Drive shelf presence, point-of-sale visibility, and in-store activations in modern and general trade.
- Work with the sales team to build promotions that convert directly at the point of purchase.
- Ensure the company's brands are visually dominant and consistently presented across all outlets.
- Lead consumer research initiatives and translate insights into actionable marketing decisions.
- Monitor the competitive landscape and identify emerging opportunities in the Kenyan and East African FMCG market.
- Use data and analytics to continuously refine and improve campaign and brand performance.
- Maintain a strong understanding of evolving consumer behaviour, particularly among target demographics.
- Ensure marketing and packaging claims comply with KEBS standards and Kenyan advertising regulations.
- Apply particular care to marketing communications that may reach or target children, given the company's ice cream and confectionery range.
- Ensure any product certification claims (e.g. quality, dietary, or origin claims) used in marketing are accurate and substantiated.
- Incorporate sustainability and responsible-sourcing messaging into brand storytelling where genuinely applicable, particularly for Gen Z and younger family audiences.
- Manage, coach, and develop the Creative Lead and any future team members added to the department.
- Build the structure, systems, and capability of the marketing department over time.
- Establish working rhythms, briefing processes, and performance review frameworks for the team.
- Play a central role in shaping what the marketing function looks like at scale — and what the future CMO role will inherit.
- First 6 months: Annual marketing strategy and quarterly plan approved; brand repositioning direction for the company's flagship brand defined.
- First 12 months: Measurable growth in digital reach/engagement against agreed targets; at least one major product/category launch executed; marketing department structure and hiring plan in place.
Education
- Bachelor's degree required; Marketing, Business Administration, or a related field is preferred.
- Postgraduate qualification or MBA is an advantage but not a requirement.