Marketing Executive – Properties

The role holder is responsible for day-to-day execution of HFCB Properties go-to-market strategies as well as providing administrative support to the wider Marketing Team. The role is highly execution-focused and requires close collaboration with sales, digital and activation teams to drive demand, support sales velocity and ensure consistent, high-quality brand representation across all customer touchpoints.

Key Accountabilities

• Execute ATL, BTL and digital marketing campaigns in line with approved marketing plans.
• Support in the creation of marketing plans and budgets for assigned projects.
• Collaborate with Digital Marketing to develop compelling social media and digital content for property campaigns.
• Provide brand support to ensure correct brand materials are in circulation and outdated materials are de-flighted/ disposed of.
• Track campaign performance and provide regular reporting on progress, outcomes and learnings.
• Work closely with sales teams to co-ordinate events/activations through vendor engagement and drive timely event branding & set up
• Ensure that marketing collateral such as brochures, flyers and banners are current, on-brand and fit for purpose, produced within agreed timelines and to desired quality and sufficient for planned activities
• Maintain appropriate stock levels of marketing materials and manage reprints where necessary.
• Manage inventory with up to date records and documentation of all requisitions as per agreed KPIs.
• Requisition fulfilment management – timely dispatch of requested marketing collateral to the business teams, as well as dispatch of items in stock.
• Provide administrative support including procurement and vendor payment follow up, filing and departmental expenditure updates as well as electronic scanning of all departmental documents as briefed by Line Manager.
• Principal Outputs for the role
• Timely flighting of digital and ATL campaigns per approved marketing plans and budgets.
• Timely design and production of marketing material that is fit for purpose and up-to-date and brand appropriate activation set ups.
• Co-ordination with the Marketing Team to deploy the Digital Marketing Strategy for various properties.
• Regular reporting on campaign execution and performance, including tracking of budgets.
• Reporting on; activation insights, branded merchandise inventory and delivery reports.
• Vendor co-ordination, timely vendor LPO & payment follow up.
• Up-to-date branded merchandise requisition records and marketing budget tracker.
• Qualifications
• Academic & Professional
• A business-related degree in marketing, Communication, Public Relations/Media Studies, Event Management or Digital Marketing.
• 3 years’ marketing experience, preferably in a fast-paced environment.
• Competencies
• Technical Competencies
• Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
• Proficient understanding of creative briefing/development, BTL design and production processes.
• Proficiency in Microsoft Office applications and digital environments.
• Driving license.
• General Competencies
• Effective presentation and communication skills
• Self-Starter and ability to work with minimal supervision.
• Excellent organisational skills, with the ability to manage multiple priorities simultaneously.
• Adaptable, flexible and comfortable handling a wide range of tasks in a dynamic environment.
• Effective presentation and communication skills.
• Good interpersonal skills.
• Good administrative skills.
• Strong business acumen.
• Qualifications
• BA/BSc/HND

Experience

• Required
• 3 years
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