Marketing Executive
AI summary
A full-time Marketing Executive role in Nairobi focused on luxury leisure brand positioning, digital campaigns, content creation, and outbound lead generation. The position involves field production, social media management, marketing collateral, and high-deliverability outreach for global audiences.
- Full-time role based in Nairobi
- Focus on luxury leisure brand and global lead generation
- Involves travel for on-site photography and video production
- Covers social media, content, design, and cold email campaigns
- Requires strong digital storytelling and brand aesthetics skills
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in internship, Marketing, Marketing & CommunicationsThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Marketing Executive evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to BrighterMonday Consulting and the role in Nairobi.
- Add concrete examples related to internship, Marketing, Marketing & Communications, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Marketing Executive role in internship, Marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research BrighterMonday Consulting before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
The Marketing Executive is responsible for the strategic positioning, creative development, and seamless execution of our global brand and lead-generation initiatives. In this role, you will act as a brand architect – devising sophisticated digital campaigns, directing asset capture, and managing outbound outreach systems by coordinating with internal business development teams and tracking high-value market channels. As a specialist in digital storytelling, multimedia content creation, and automated lead development, you will provide expert guidance on brand aesthetics, ensuring our public-facing platforms consistently reflect a premium "luxury leisure" standard. Whether engineering an immersive visual campaign from the field or optimizing a high-deliverability cold email sequence, the Marketing Executive ensures that every separate creative and analytical element aligns perfectly to expand our international footprint and drive meaningful business growth.
Duties and
Responsibilities
- On-Site Asset Capture: Undertake travel and field excursions across key destinations to capture high-end raw photography, video footage, and experiential media. This includes content production at premier luxury properties, regional national parks, reserves, and conservancies, as well as iconic geographic and cultural landmarks (ranging from major natural wonders to niche regional arts and heritage events).
- Storytelling and Copywriting: Translate real-time travel experiences and deep regional insights into sophisticated, evocative long- and short-form copy that resonates with global high-net-worth audiences.
- Future Leadership and Supervision: Establish foundational content workflows and standard operating procedures with the long-term objective of building, mentoring, and supervising a dedicated internal content creation team.
- Content Curation: Develop and maintain a comprehensive content calendar for Instagram, LinkedIn, and Facebook that aligns perfectly with a premium "luxury leisure" aesthetic.
- Brand Consistency: Oversee the visual cadence of all public channels, ensuring every post communicates exclusivity, deep destination expertise, and impeccable luxury standards.
- Community Engagement: Actively manage digital communities, monitoring industry trends, interacting professionally with followers, and capturing inbound inquiries with a sophisticated, authoritative tone.
- Creative Collaboration: Partner directly alongside professional graphic designers to guide the visual direction, layout, and production of high-impact marketing materials.
- Collateral Readiness: Oversee the refinement and output of bespoke digital brochures, trade presentations, and pitch decks tailored to specific global markets.
- Asset Management: Organize and centralize the company's expanding multimedia library, ensuring that regional imagery, property descriptions, and campaign assets remain meticulously categorized and current.
- Campaign Architecture: Design, launch, and optimize sophisticated cold email sequences targeting luxury travel clients.
- Deliverability and Compliance: Monitor domain health, manage email authentication protocols, and oversee list hygiene to guarantee high deliverability and open rates.
- Lead Nurturing and CRM Integrity: Maintain immaculate records within the CRM, tracking engagement history, classifying lead responses, and seamlessly transitioning warm prospects to the Business Development team.
- Performance Analytics: Audit campaign metrics weekly, providing data-backed insights on open rates, response rates, and conversion funnels to continuously refine outreach angles.
- Maintain professional flexibility to assist with any additional tasks or projects required by management to ensure business success.
Experience
Industry: A genuine and demonstrable interest in the luxury travel landscape, brand aesthetics, and the art of digital storytelling.
in digital marketing, content production, brand management, or corporate communications.
● Subject Matter Expertise:
Deep operational understanding of email automation engines, deliverability protocols, and social media ecosystems. Direct
within luxury tourism or a premium DMC framework is highly advantageous.
● Communication Mastery:
Exceptional written and verbal English skills; the ability to compose sophisticated, persuasive, and nuanced copy tailored to high-end international clients and trade partners without relying on contractions or corporate jargon.
● Operational Accuracy:
Meticulous attention to data integrity, lead list hygiene, and technical metrics for analytical reporting and CRM management.
● Tech Proficiency:
Advanced hands-on skills with marketing automation platforms (such as Brevo), social media scheduling suites, and graphic design tools (such as Canva and CapCut).
● Project and Research Skills:
Strong structural organization, marketplace research abilities, and a proactive mindset toward trend analysis and target market identification.
● Customer Excellence:
A high-level commitment to premium brand representation, professional community engagement, and prompt, polished lead nurturing.
● Passion for the
Desirable Competencies
● Project Management
Previous
managing end-to-end digital marketing campaigns, content calendars, or lead-generation sprints from inception to completion.
● Analytical Research Skills: Proven ability to monitor, synthesize, and present campaign performance data to support strategic business development.
Role Dynamics
● Agility and Proactivity:
This role thrives in an intense, fast-paced operational structure where independent problem-solving and a self-starting mindset are critical to success.
● Cross-Functional Collaboration:
The ability to interface seamlessly with a cross- functional, multi-destination team, balancing diverse operational insights and collective brand goals.
● Global Operational Hours:
Due to the international nature of our source markets and trade partners, this position requires high flexibility. It demands the capacity to work across multiple time zones, including occasionally early mornings, late evenings, or weekends, to maintain a flawless cadence of communication.
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