Marketing and Website Lead
AI summary
Elite Tools Kenya is hiring a hands-on Marketing and Website Lead in Nairobi to own its website and social media presence end-to-end, including leading a website redesign and driving digital growth. The role combines strategic project leadership with day-to-day content execution across web, social, and email channels. Competitive compensation is offered, with salary to be determined by the hiring team.
- Owns website and social media presence end-to-end
- Leads a company-wide website redesign initiative
- On-site role in Nairobi with occasional branch travel
- 2–3 years marketing/digital experience required
- Competitive salary commensurate with experience
AI job guide
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AI salary guide
Source salary availableThe source lists Competitive, commensurate with experience (range TBD). Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in entregador, technology, marketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Marketing and Website Lead evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Elite Tools Kenya Limited and the role in Nairobi.
- Add concrete examples related to entregador, technology, marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
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- Original source link available
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- Deadline not specified
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Interview preparation
- What experience makes you a strong fit for this Marketing and Website Lead role in entregador, technology?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Elite Tools Kenya Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
MARKETING AND WEBSITE LEAD
Elite Tools Ltd.
Marketing & Communications
3 weeks ago
Easy apply
Nairobi
Full Time
Construction
Confidential
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Job summary
The ideal candidate is equally comfortable briefing a web development agency as they are scheduling an Instagram post.
Min Qualification:
Bachelors
Experience
Level:
Mid level
Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant
Location: Nairobi, Kenya
Job descriptions &
Level
2–3 years in marketing, digital, or website/content management
Team Structure
Individual contributor; works closely with team leaders across branches and departments to source content and align on priorities, and coordinates external web developers, designers, and agencies as needed
Compensation
Competitive, commensurate with
(range TBD by hiring team)
About Elite Tools Kenya
Elite Tools Kenya Limited is a Nairobi-based distributor of industrial tools, equipment, and hardware, with over 25 years of operation and branches across Kenya, including the coast. As the company accelerates its digital transformation — including a website redevelopment, e-commerce and lead-generation capabilities, and expanded social media presence — we are seeking a hands-on Marketing and Website Lead to own our digital brand presence and drive measurable growth in visibility, engagement, and leads.
Role Summary
The Marketing and Website Lead will own Elite Tools Kenya's website and social media presence end-to-end — from day-to-day content execution to leading the company's broader website redesign initiative. This is a hybrid role combining strategic project leadership (the website redesign) with consistent, high-quality execution across social and digital channels. The ideal candidate is equally comfortable briefing a web development agency as they are scheduling an Instagram post.
Core
in marketing, digital marketing, or website/content management, ideally in a B2B, industrial, or distribution business
•
managing or regularly updating a website (CMS platforms such as WordPress, Shopify, or similar); exposure to a redesign or rebuild project is a strong plus
• Proven track record running Instagram, Facebook, and LinkedIn business pages, including content creation and scheduling tools
• Working knowledge of SEO fundamentals and basic web analytics (Google Analytics, Meta Business Suite, or equivalent)
• Strong written communication skills in English, with the ability to adapt tone across platforms
• Comfortable working independently, managing multiple priorities, and coordinating external vendors
with e-commerce or lead-generation website features (product catalogs, quote/RFQ forms, chatbots)
• Basic graphic design skills (Canva, Adobe Creative Suite, or similar)
•
running paid social media campaigns
• Familiarity with the industrial tools, hardware, or B2B distribution sector in East Africa
•
with email marketing platforms (Mailchimp, HubSpot, or similar)
Success Measures
First 90 Days
• Days 1–30: Complete a full audit of the current website and social channels (content gaps, SEO basics, load speed, current traffic/engagement baseline); meet with the Operations Team Lead and department heads to align on redesign priorities and content needs
• Days 31–60: Deliver a website redesign roadmap and timeline with vendor/developer options assessed; launch a consistent posting cadence (minimum 3x/week Instagram & Facebook, 2x/week LinkedIn) against a documented content calendar
• Days 61–90: Set up baseline tracking dashboards for website traffic, social engagement, and lead form submissions; deliver the first monthly performance report; have the redesign scope and vendor selection finalized and underway
Ongoing (Quarterly / Annual)
• Website traffic growth and improved on-site engagement (time on site, pages per session)
• Increase in qualified leads/inquiries generated through the website
• Follower growth and engagement rate improvements across Instagram, Facebook, and LinkedIn
• Successful, on-time delivery of the website redesign project
• Consistent brand presentation across all digital channels
How to Apply
Interested candidates should submit a CV
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Requirements
Reports to
Operations Team Lead
Location: Nairobi, Kenya (on-site, with occasional travel to branches)
Responsibilities
- Manage day-to-day website updates, content edits, and bug fixes on elitekenya.com
- Lead the website redesign initiative day-to-day — gathering requirements, briefing vendors/developers, and tracking progress to launch — in close coordination with the Operations Team Lead and relevant department leaders
- Own the website content strategy: product listings, landing pages, service pages, and lead-capture forms
- Monitor site performance, uptime, and user experience, escalating technical issues to developers/IT as needed
- Ensure the website is optimized for search engines (on-page SEO: metadata, page speed, mobile responsiveness, keyword structure)
- Create, design, and schedule regular Instagram and Facebook posts aligned with brand guidelines
- Develop and publish LinkedIn content positioning Elite Tools Kenya as an industry authority (company updates, product spotlights, thought leadership)
- Build and maintain a monthly content calendar across all channels
- Monitor comments, messages, and reviews across social platforms and respond or escalate appropriately
- Coordinate with photographers/videographers or produce content in-house for product and branch features
- Manage email/newsletter marketing campaigns to existing customers and leads
- Run and optimize light paid social campaigns (Meta/LinkedIn ads) where budget is allocated
- Track and report on website traffic, social engagement, lead generation, and campaign performance monthly
- Maintain brand consistency (visual identity, tone, messaging) across all digital touchpoints
- Coordinate with external vendors and agencies (web developers, designers, ad platforms) as needed
- 2–3 years of
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field