Marketing and Enrollment Officer

Alexander College is seeking a Marketing and Enrollment Officer based in Nairobi, Kenya to support international student recruitment and enrollment. The role focuses on timely, consistent follow-up with organic leads and on building relationships with prospective students, parents, agents and partners throughout the enrollment journey.

Spoken English is mandatory. You must be able to confidently conduct professional conversations in English with prospective students, families, agents and colleagues. Strong written English is also required.

You will follow up with assigned leads during their local business hours and agreed calling windows, coordinating your schedule with the markets you support.

Key responsibilities

• Follow up promptly on organic inquiries and leads received through approved CRM and Alebex-assisted channels, using approved phone, email and messaging tools.
• Understand prospective students’ goals, preferred intake, timing, budget and English-language readiness; provide accurate, approved information about Alexander College programs and admission requirements.
• Maintain consistent follow-up, nurture active leads and re-engage prospects who have not completed the next step.
• Support students and agents with incomplete applications, offers, deposits, registrations and intake preparation, coordinating with Admissions, Finance and Student Services.
• Maintain relationships with education agents and partners, follow up on their leads and support approved webinars, recruitment fairs and outreach activities.
• Keep accurate CRM records of contact attempts, conversations, next steps and pipeline stages; report contact activity, pipeline progress, conversion performance and market feedback.
• Work toward recruitment and conversion targets set by management while maintaining accurate, student-centered communication.
• Follow privacy, consent, opt-out and information-security requirements. Escalate complaints, suspected fraud and inaccurate AI-generated information.
• Do not promise admission, immigration outcomes, university transfer, scholarships or employment outcomes.
• Required qualifications
• At least two years of relevant experience in student recruitment, admissions, enrollment, education marketing, sales or a comparable relationship-focused role.
• A postsecondary qualification or equivalent relevant experience.
• Professional spoken English is mandatory, together with strong written English.
• Strong communication, cross-cultural relationship-building and follow-through skills.
• Experience managing a high volume of leads and using a CRM to keep complete records and track follow-up.
• Proficiency with Microsoft 365, phone/video calls, email and messaging tools.
• Ability to follow up reliably during leads’ local business hours and agreed calling windows.
• Based in Nairobi city area, Kenya; this remote role is restricted to applicants located within the Nairobi city area.
• Preferred experience
• Canadian international student recruitment or knowledge of British Columbia postsecondary education.
• Relationships with local education agents and partners.
• Experience using AI-assisted tools responsibly in recruitment or lead follow-up.
• Follow up promptly on organic inquiries and leads received through approved CRM and Alebex-assisted channels, using approved phone, email and messaging tools.
• Understand prospective students’ goals, preferred intake, timing, budget and English-language readiness; provide accurate, approved information about Alexander College programs and admission requirements.
• Maintain consistent follow-up, nurture active leads and re-engage prospects who have not completed the next step.
• Support students and agents with incomplete applications, offers, deposits, registrations and intake preparation, coordinating with Admissions, Finance and Student Services.
• Maintain relationships with education agents and partners, follow up on their leads and support approved webinars, recruitment fairs and outreach activities.
• Keep accurate CRM records of contact attempts, conversations, next steps and pipeline stages; report contact activity, pipeline progress, conversion performance and market feedback.
• Work toward recruitment and conversion targets set by management while maintaining accurate, student-centered communication.
• Follow privacy, consent, opt-out and information-security requirements. Escalate complaints, suspected fraud and inaccurate AI-generated information.
• Do not promise admission, immigration outcomes, university transfer, scholarships or employment outcomes.
• Professional spoken English
• Strong written English
• Communication
• Cross-cultural relationship-building
• Follow-through
• CRM and lead management
• Microsoft 365
• Phone and video calls, email and messaging tools
• Reliable follow-up during leads’ local business hours and agreed calling windows
• At least two years of relevant experience in student recruitment, admissions, enrollment, education marketing, sales or a comparable relationship-focused role.
• A postsecondary qualification or equivalent relevant experience.
• Professional spoken English is mandatory, together with strong written English.
• Based in Nairobi city area, Kenya; this remote role is restricted to applicants located within the Nairobi city area.
• bachelor degree
• 24
• JOB-6aed9f9a24591