Local Sales, Retail & Market Development Lead
AI job insight
One Acre Fund Tupande is hiring a Local Sales, Retail & Market Development Lead to drive market expansion, retail distribution growth, and commercial sales performance for retail, animal feed, and BioChar products across Kenya. The role focuses on business development, strategic partnerships, sales management, and account growth.
- Drive market expansion and retail distribution growth
- Develop go-to-market strategies for agricultural products
- Manage B2B partnerships and key commercial accounts
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One Acre Fund Tupande is hiring a Local Sales, Retail & Market Development Lead to drive market expansion, retail distribution growth, and commercial sales performance for retail, animal feed, and BioChar products across Kenya. The role focuses on business development, strategic partnerships, sales management, and account growth.
- Drive market expansion and retail distribution growth
- Develop go-to-market strategies for agricultural products
- Manage B2B partnerships and key commercial accounts
- Sales forecasting and pipeline management responsibilities
- Deadline to apply is 14th January 2027
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in One Acre Fund Tupande Local Sales, Retail & Market Development Lead Jobs in Kenya - Apply by 14th January 2027The vacancy is associated with this location.
- UnclearComfort with the Other contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Local Sales, Retail & Market Development Lead evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to One Acre Fund Tupande and the role in One Acre Fund Tupande Local Sales, Retail & Market Development Lead Jobs in Kenya - Apply by 14th January 2027.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Advance Africa Kenya Jobs; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2027-01-14.
Source and safety check
- Advance Africa Kenya Jobs
- Original source link available
- Application method is clear
- Deadline is available: 2027-01-14
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Local Sales, Retail & Market Development Lead role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in One Acre Fund Tupande Local Sales, Retail & Market Development Lead Jobs in Kenya - Apply by 14th January 2027 under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research One Acre Fund Tupande before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
One Acre Fund Tupande Local Sales, Retail & Market Development Lead Jobs in Kenya
One Acre Fund Tupande Local Sales, Retail & Market Development Lead Jobs in Kenya
Job Summary
Drive market expansion, retail distribution growth and commercial sales performance for retail products, animal feed and BioChar products.
Lead business development initiatives that secure new customers, expand distribution channels and generate sustainable revenue growth across retail, wholesale and business-to-business (B2B) markets.
Develop and execute go-to-market strategies that connect agricultural value chains with profitable commercial opportunities while increasing farmer impact and organizational growth.
Key Responsibilities
- Business Development & Market Expansion
- Identify, evaluate and pursue new market opportunities for retail products, animal feed products and agricultural by-products.
- Expand product presence within major supermarkets, wholesale distributors and strategic retail outlets.
- Conduct market assessments to identify demand opportunities for excess agricultural produce and processing by-products.
- Develop alternative sales channels and B2B distribution models for BioChar, Animal Feed and value-chain by-products.
- Support market penetration and expansion into new customer segments and territories.
- Monitor industry trends, market developments and competitor activities to identify growth opportunities.
- Sales Management
- Develop, negotiate and maintain strategic commercial partnerships with retailers, distributors and institutional buyers.
- Manage relationships with key B2B customers and commercial stakeholders.
- Take ownership of customer acquisition, engagement, satisfaction and retention activities.
- Drive sales pipeline development and conversion of opportunities into revenue-generating contracts.
- Achieve or exceed sales, growth and profitability targets.
- Provide accurate sales forecasts and pipeline updates to leadership teams.
- Manage commercial agreements, trade terms and credit risk considerations.
- Account Management
- Maintain and grow strategic customer accounts through proactive relationship management.
- Understand client needs and develop tailored commercial solutions.
- Ensure high levels of customer satisfaction and service delivery.
- Monitor account performance and identify opportunities for upselling and expansion.
- Resolve customer issues and maintain long-term business relationships.
- Go-to-Market Strategy Development
- Design and execute go-to-market strategies for retail products, Animal Feed and BioChar offerings.
- Support successful product launches from concept development through commercial rollout.
- Develop market entry plans, distribution strategies and promotional approaches.
- Align commercial execution with operational capacity and business objectives.
- Support scaling of new products and commercial initiatives.
- Performance Monitoring & Commercial Analysis
- Monitor sales performance against targets and key performance indicators.
- Analyze sales data,
- market performance and customer trends.
- Develop recommendations to improve revenue growth, distribution reach and profitability.
- Implement corrective actions where performance falls below expectations.
- Provide regular performance reports and commercial insights to management.
- Stakeholder Collaboration
- Collaborate with operations, supply chain, production and commercial teams to ensure successful execution of sales strategies.
- Bridge market opportunities with operational capabilities and supply availability.
- Support internal alignment on commercial priorities, inventory planning and customer commitments.
- Build strong relationships with strategic partners across the agricultural value chain.
Qualifications
- Bachelor’s Degree in Business Administration, Marketing, Agribusiness, Commerce, Sales Management or a related field.
- Additional qualifications in sales, business development or commercial management will be an added advantage.
Experience
Minimum two (2) years of experience in FMCG, retail distribution or related commercial environments.
Experience securing product listings within major supermarket chains is strongly preferred.
Demonstrated experience managing significant recurring revenue portfolios and sales targets.
Experience negotiating commercial agreements, pricing structures and trade terms.
Proven experience building and developing new customer accounts.
Experience launching new products in food, agriculture, retail or animal nutrition sectors is highly desirable.
Experience managing B2B sales channels and distributor relationships.
Understanding of import/export regulations and commercial risk management is an advantage.
Technical Skills
Business Development and Market Expansion.
Retail Distribution Management.
B2B Sales and Account Management.
Key Account Management.
Commercial Negotiation and Contract Management.
Go-to-Market Strategy Development.
Sales Forecasting and Revenue Planning.
Market Intelligence and Competitive Analysis.
Product Launch and Commercialization.
How to apply
For more information and job application details, see;
One Acre Fund Tupande Local Sales, Retail & Market Development Lead Jobs in Kenya
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