Lead Content Strategist and Creator

Lead Content Strategist and Creator

FairChain WorkForce

·

Consulting

Full Time

Nairobi

Nairobi

Deadline:

30 October 2026

Posted

August 4, 2026

Reports directly to Francine, who serves as the Marketing Communications Lead.

Collaborates closely with the Editorial Board, Field Reporters, and the Makers Team.

We are seeking a highly motivated professional to join our team in this pivotal role. The successful candidate will be responsible for driving key initiatives, collaborating with cross-functional departments, and ensuring the seamless execution of projects aligned with our strategic objectives. This position requires a minimum of five years of relevant

Experience

in a similar capacity, along with strong analytical, communication, and leadership skills. The ideal candidate will possess a proven track record of delivering measurable results, managing stakeholder relationships, and adapting to evolving business needs.

in social media growth, you possess a proven ability to successfully develop and expand social channels from modest beginnings to substantial scale. Be prepared to provide specific details, including social media handles, initial follower counts, current metrics, and corresponding timeframes.

As the primary representative across all our social media platforms, you will embody our brand by hosting, presenting, and performing on camera, rather than solely producing content behind the scenes.

Documented growth, grounded in measurable results, is what we value. You should be able to demonstrate a channel that you transformed from a modest starting point to substantial reach, supported by concrete data, and articulate the strategies behind this progress—the experiments conducted, the compelling hooks employed, and the pivotal turning points that drove success.

You possess strong data fluency, enabling you to seamlessly navigate analytics platforms, including native insights as well as tools like Meta/TikTok/YouTube Studio, GA4, Pick PRO, or comparable systems. With the ability to interpret retention graphs and extract actionable insights, you can identify key optimizations and recommend strategic adjustments to enhance performance.

A defining hallmark of this role is having achieved viral success with at least one piece of content that experienced exceptional growth—whether measured by exceptionally high view counts, widespread shares, or rapid follower increases—and being able to articulate the strategy behind its performance.

With roots in Kenya and a global perspective, you craft content originating from Kenya but intended for an international audience, ensuring it resonates in cities like Amsterdam, Berlin, and beyond.

Nice to have:

A genuine passion for coffee or social impact is essential for this role. Your primary responsibility will involve creating engaging videos that highlight coffee origins, the stories of our farmers, and the impact of our programs, making your commitment to the mission behind Moyer a significant advantage.

Who you are

An innate influencer who understands audience engagement through hands-on

rather than abstract theory, crafting content with precision and purpose. A versatile creator skilled in filming, editing, publishing, and on-camera presentation, driven by a strategic vision that prioritizes audience connection and impact. A data-driven storyteller who measures success by meaningful engagement, treating underperforming content as a valuable learning opportunity rather than a point of contention. A disciplined brand ambassador who maintains consistency across all platforms, leveraging Stories strategically while upholding the integrity of official channels. A skilled networker with a keen eye for identifying and collaborating with the right partners. A visionary talent scout who recognizes emerging creators before they achieve mainstream recognition. With deep roots in Kenya and a global perspective, this role will produce compelling content from Nairobi, resonating with audiences worldwide.

What we offer

A unique dual role encompassing both strategic leadership and hands-on execution simultaneously.

You will exercise full creative autonomy, determining what to test, crafting the concepts, and coordinating with specialists to amplify your vision.

Fair Chain presents a genuine narrative: coffee roasted at its origin, with farmers fully integrated into the value chain—content that simply needs to be communicated effectively.

As a platform, you become its public face: the narratives you craft will bear your name and reflect your personal brand. With Moyer’s expansion, your own voice will likewise amplify, offering greater visibility and influence.

A collaborative team of specialists will be assembled to collaborate with you, with the added responsibility of developing and expanding your own Makers Team.

Freshly roasted coffee, served at origin and on tap—guaranteed to exceed even the most liberal caffeine intake.

If this opportunity resonates with you—and we firmly believe it will—you’ll leverage the same camera and unmatched enthusiasm to produce this style of content at coffee festivals throughout Europe, as well as for our B2B clients. Your journey could begin capturing content in Kenya, ultimately culminating in documenting Moyer’s story at any location where our coffee is enjoyed.

To apply, candidates must demonstrate their qualifications through concrete examples and evidence of their skills and experiences.

Craft concise yet authentic communication that delivers genuine results:

Please provide your social media handles where you have demonstrated growth, so we can review your work directly.

If this resonates with you, please submit a formal cover letter—along with a demonstration of your capabilities: a concise video (10–20 seconds) showcasing your vision for Moyer. Invest time in comprehending the brand’s essence, crafting an engaging hook, and presenting your creative approach. Avoid unnecessary complexity; instead, convey your enthusiasm and initiative. In your cover letter, outline your rationale for the video’s execution.

We seek top-tier candidates—demonstrate your excellence to stand out.

Moyeecoffee.com’s Marco & Content team values the significance of every single sip, emphasizing the importance of impactful marketing and engaging content creation.

Please forward your CV along with a brief cover letter to

[email protected]

.

Seeking a seasoned Content Strategist & Lead Creator for a pivotal role in Kenya, where you will spearhead content development, oversee digital strategies, and mentor creative teams to drive brand engagement and growth. The ideal candidate will possess a robust portfolio demonstrating expertise in content planning, execution, and analytics, coupled with a deep understanding of audience segmentation and SEO optimization.

in content strategy or a related field is required, along with a proven track record in delivering measurable campaign successes.

Qualifications

Others

Required

5 years

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Responsibilities

include overseeing day-to-day operations, mentoring junior staff, and contributing to the development of innovative solutions that enhance operational efficiency and productivity.

Moyer cultivates its growth organically, rather than acquiring it externally. Through compelling narratives, authentic faces, verifiable proof, and memorable moments that resonate with audiences, the brand fosters deep connections that inspire engagement, sharing, and community participation. With a clear and measurable mission, Moyer aims to attract thousands of new customers to its website while consistently reinforcing loyalty among existing customers by delivering an ongoing flow of compelling reasons to trust their choice in the brand.

It requires a uniquely talented individual—someone who embodies the magnetic charm of Hollywood in front of the camera, capable of capturing attention instantly, becoming the defining face of the brand, and evoking genuine emotion within moments. Equally essential is the rigorous, data-driven mindset of Silicon Valley behind the scenes, where every strategy is rigorously tested, measured, and refined, with channels treated as products and growth approached as a precise science.

We seek individuals who embody the qualities of both, rather than those who fit into singular categories.

Kenya deliberately stands as the chosen destination, offering a purposeful and strategic setting for this role. The country’s vibrant economy, diverse cultural landscape, and dynamic business environment create an ideal backdrop for professional growth and impactful contributions. With a focus on sustainable development and innovation, Kenya provides unparalleled opportunities to drive meaningful change while advancing both personal and organizational objectives.

At our Nairobi-based roastery, Moyer, innovation comes to life. Here, our Republic × Moyer café serves as a vibrant hub where exceptional coffee, community engagement, and cultural exchange converge. Joining our team is Tess, the reigning Kenyan barista champion, and we’re rapidly expanding our presence.

This position occupies a pivotal position at the heart of operations, engaging directly with the individuals and communities where the essence of the Moyer story originates—and from where it radiates to a global audience.

The two sides of you

Before the lens, you command attention as the central figure—the one who captivates, guides, and delivers the narrative. With the camera rolling, you command the frame, the tone, and the essence of the story through your expressions and delivery. Hooks are second nature to you; you’ve crafted them time and again. Your innate charisma commands a viewer’s gaze, ensuring they remain engaged until the final moment and beyond.

Behind the scenes, you embody the role of the scientist, immersed in data-driven insights. Metrics such as retention curves, hook rates, watch time, engagement signals like likes, shares, saves, comments, and direct messages form the foundation of your analysis. Each post represents a hypothesis, while every week unfolds as a structured experiment culminating in actionable conclusions. Channel growth is approached with the same rigor as a product team scales a product—deliberately, measurably, and with unwavering persistence. You interpret your own results with objectivity, free from self-deception.

What you’ll do

Stay ahead of the curve by pinpointing the engaging elements, proven formats, and emerging trends that resonate with audiences—both for Moyer and the broader social media landscape. Compile these insights into a dynamic, evolving playbook of hooks and formats, ensuring the entire team leverages a shared resource for maximum impact.

Craft compelling narratives that capture attention and shape perception, ensuring the world not only discovers Moyer but eagerly seeks to learn more. While ownership of the entire funnel remains outside your scope, your responsibility lies in mastering the art of storytelling—particularly in the SEE and THINK stages—to secure initial engagement and foster meaningful consideration.

Share the Fair Chain narrative, illuminating the origins of our coffee, the identities of our farmers, and the meaningful impact behind each cup—from biodegradable compost and the eradication of child labor to the empowerment of women and reforestation efforts.

Each week, conduct deliberate experiments—formulate a hypothesis beforehand and analyze outcomes afterward. Discontinue unsuccessful initiatives, expand successful ones, and document key insights rather than merely presenting metrics.

As the lead creator, you will develop your own unique hooks, present your own face, and conduct your own experiments—ensuring that strategy is always grounded in practical validation rather than theory. You will demonstrate its effectiveness before guiding the team to implement it.

Collaborate with partners and facilitate win-and-share initiatives, identifying the ideal collaborators—creators and communities—who align with Moyer’s brand, particularly through local partnerships within Kenya. Showcase the vibrant East African lifestyle in European markets to strengthen brand visibility and appeal.

Expand the Makers Team by identifying, recruiting, and integrating top-tier talent into the established playbook and brand ecosystem, ensuring the growth of the department’s capabilities beyond any individual contributor—including your own leadership.

Safeguard the brand’s integrity by ensuring that Stories and creator channels maintain an unmatched level of speed and authenticity, while the official Moyer feed remains meticulously clean and curated—strictly in accordance with the Editorial Board’s guidelines, with no deviations permitted, including any personal suggestions.

This position does not entail the following

or qualifications.

This role does not focus solely on social media administration or content scheduling. Rather, the primary responsibility lies in strategically determining the effectiveness of posts and substantiating their potential success.

If this role isn’t for someone willing to step in front of the camera and take charge of filming, it’s not the right position for you. Expect hands-on involvement rather than desk-bound strategy work.

The official Moyer feed is governed by the Editorial Board, ensuring it remains structured rather than unrestricted. Meanwhile, Stories, tests, and creator channels are where experimentation and rapid updates occur.

You will lead by example and cultivate a high-performing Makers Team that amplifies productivity and innovation.

What we’re looking for

This is a high bar on purpose. We are going for the best. If you cannot prove the points below with links and numbers, this is not your role yet.

With over five years of demonstrated

include crafting high-impact content calendars, leading cross-functional collaborations, and analyzing performance metrics to refine strategies. Proficiency in content management systems, data-driven decision-making, and fluency in both English and Swahili are essential. A minimum of five years of relevant