Head of Sales - FMCG
AI summary
This is a senior sales leadership role responsible for driving revenue growth, market expansion, and team performance across fast-moving consumer goods in Kenya. The position requires developing sales strategies, managing key accounts, and leading the sales team to meet business targets. The role offers a full-time package of KSh 250,000–300,000.
- Executive-level FMCG sales leadership role in Kenya
- Salary range KSh 250,000 – 300,000
- Requires 10 years FMCG sales experience, including 5+ years in leadership
- Full-time role with standard 8 to 5 working hours
- Focus on sales strategy, key account management, and team development
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSh 250,000 - 300,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Head of Sales - FMCG evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Accurex Leadership and Management Consultants Ltd and the role in Not specified.
- Add concrete examples related to sales, retail, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Head of Sales - FMCG role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Accurex Leadership and Management Consultants Ltd before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- HEAD OF SALES - FMCG
- Accurex Leadership and Management Consultants Ltd
- Sales
- Yesterday
- Easy apply
- New
- Featured
- Kenya
- Full Time
- Retail, Fashion & FMCG
- KSh
- 250,000 - 300,000
- Share link
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- Job summary
- The Head of Sales – FMCG is responsible for driving sales growth, market expansion, and revenue generation across fast-moving consumer goods. This role oversees the sales strategy, manages key accounts, and leads the sales team to achieve business objectives.
- Min Qualification:
- Bachelors
Experience
- Level:
- Executive level
- Length:
- 10 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Kenya
- Job descriptions &
- in FMCG sales, strong leadership skills, and a proven track record
- of delivering results in highly competitive markets.
- 2.
- PURPOSE OF THE ROLE
- Develop and
- execute sales strategies to achieve revenue targets.
- Lead and
- mentor the sales team to maximize performance.
- Build strong
- customer relationships and expand market share.
- Align sales
- initiatives with overall business strategy.
- 3.
- DUTIES AND
- in FMCG sales
- , with 5+
- years in a leadership role.
- Proven track
- record of achieving and exceeding sales targets.
- Strong
- negotiation and relationship management skills.
- Excellent
- communication and presentation abilities.
- Proficiency
- in sales analytics tools and CRM systems.
- 5.
- COMPETENCIES
- Sales
- strategy development and execution
- FMCG market
- knowledge and distribution management
- Key account
- management and contract negotiation
- Sales
- forecasting and performance analysis
- CRM and sales
- automation tools proficiency
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- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
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Requirements
- The Head of Sales – FMCG is responsible for driving sales growth,
- market expansion, and revenue generation across fast-moving consumer goods.
- This role oversees the sales strategy, manages key accounts, and leads the
- sales team to achieve business objectives. The ideal candidate has 10 years of
Responsibilities
- A.
- Sales Strategy & Execution
- Develop and
- implement sales plans to achieve company objectives.
- Identify new
- market opportunities and expand distribution channels.
- Monitor
- competitor activities and adjust strategies accordingly.
- B.
- Revenue & Market Growth
- Drive revenue
- growth through effective sales campaigns and promotions.
- Manage key
- accounts and negotiate contracts with major clients.
- Ensure
- consistent market penetration and brand visibility.
- C.
- Team Leadership & Development
- Lead, train,
- and motivate the sales team to achieve targets.
- Set
- performance goals and conduct regular evaluations.
- Foster a culture
- of accountability, innovation, and customer focus.
- D.
- Stakeholder Engagement
- Collaborate
- with marketing, finance, and operations to align sales with business goals.
- Provide
- regular sales reports and insights to senior management.
- Represent the
- company at industry events and trade shows.
- 4.
- QUALIFICATIONS
- Bachelor’s
- Degree in Business, Marketing, or related field.
- Master’s
- Degree in Business Administration or related discipline is an added advantage.
- At least
- 10 years’
