Job in Kenya
General Trade Manager
CountyNairobiCityNairobiContractFull TimePosted2026-08-13Close dateNot specifiedExperience7 yearsSourceBrighterMonday KenyaSalaryKES 180,000
general trade managerfmcg salesnairobifull timesenior leveldistributor managementretail salesteam leadershipsalesretailSalesManagement
AI summary
Brites Management Services Limited is hiring a General Trade Manager in Nairobi to lead FMCG sales across wholesale, retail, and traditional trade channels. The role involves developing sales strategies, managing distributors, leading a sales team, and driving profitable growth. Candidates need a degree in Sales & Marketing or Business Administration and at least 7 years of FMCG sales experience.
- Senior-level FMCG sales leadership role in Nairobi
- Salary of KES 180,000 per month
- Requires 7 years of FMCG sales experience
- Focus on General Trade, distributor management, and team leadership
- Apply by emailing CV to recruitment@britesmanagement.com
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KES 180,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required7+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, ManagementThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest General Trade Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Brites Management Services Limited and the role in Nairobi.
- Add concrete examples related to sales, retail, Management, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this General Trade Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Brites Management Services Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- GENERAL TRADE MANAGER
- Brites Management Services Limited
- Management & Business Development
- Today
- Easy apply
- New
- Nairobi
- Full Time
- Retail, Fashion & FMCG
- Confidential
- Share link
- Share on WhatsApp
- Share on LinkedIn
- Share on Facebook
- Share on Twitter
- Share via SMS
- Job summary
- Develop and execute General Trade sales strategies to achieve revenue, volume, distribution, and market share targets.
- Min Qualification:
- Bachelors
Experience
- Level:
- Senior level
- Length:
- 7 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Kenya
- Job descriptions &
- in FMCG sales, with
- significant
- managing General Trade operations.
- ·
- Strong
- in General Trade,
- distributor management, wholesale, and retail sales.
- ·
- Proven track
- record of achieving and exceeding sales and distribution targets.
- ·
- Strong
- commercial acumen with the ability to analyze sales performance and drive
- profitable growth.
- ·
- Demonstrated
- leading, coaching, and managing sales teams.
- ·
- Excellent
- negotiation, communication, relationship management, and problem-solving skills
- ·
- Strong
- understanding of the Kenyan FMCG market and General Trade landscape.
- HOW TO APPLY
- · If you meet the above qualifications,
- skills and
- share CV on recruitment@britesmanagement.com
- · Interviews will be carried out on a
- rolling basis until the position is filled.
- · Only the shortlisted candidates will be
- contacted.
- Log In and Apply
- Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
- Report Job
Requirements
- JOB TITLE
- GENERAL TRADE MANAGER
- NATURE OF JOB
- FULL TIME
- INDUSTRY
- FMCG
- SALARY
- KSHS.180,000
- JOB LOCATION
- NAIROBI
- DUTIES AND
Responsibilities
- General
- Trade Sales Management
- ·
- Develop
- and execute General Trade sales strategies to achieve revenue, volume,
- distribution, and market share targets.
- ·
- Drive
- sales growth across
- wholesale, retail, and traditional trade outlets
- within assigned territories.
- ·
- Monitor
- sales performance, identify gaps, and implement corrective actions to
- consistently deliver targets.
- Distributor Management
- ·
- Manage
- distributor relationships, ensuring effective stock availability, order
- fulfillment, territory coverage, and sales execution.
- ·
- Set
- distributor targets, monitor performance, and develop action plans to improve
- productivity and market penetration.
- ·
- Ensure
- distributors maintain appropriate stock levels and effectively execute company
- sales and trade strategies.
- Team Leadership & Performance
- ·
- Lead,
- coach, and manage the General Trade sales team to deliver agreed sales and
- distribution objectives.
- ·
- Set
- clear KPIs and conduct regular performance reviews, field coaching, and
- capability development.
- ·
- Build
- a high-performance sales culture focused on accountability, execution, and
- customer growth.
- Market Expansion & Distribution
- ·
- Identify
- opportunities to expand distribution, increase outlet penetration, and grow the
- company's presence across General Trade.
- ·
- Develop
- strategies to improve product availability, visibility, and market reach.
- ·
- Monitor
- competitor activities, pricing, promotions, and market trends to identify
- commercial opportunities.
- Commercial & Customer Management
- ·
- Build
- strong relationships with key wholesalers, retailers, distributors, and other
- General Trade customers.
- ·
- Support
- pricing, promotions, trade terms, and commercial initiatives while maintaining
- healthy margins.
- ·
- Monitor
- sales, collections, stock movement, and trade spend to ensure profitable
- growth.
- Reporting & Market Intelligence
- ·
- Prepare
- regular sales, distribution, and performance reports for management.
- ·
- Analyze
- sales data and market trends to identify opportunities, risks, and areas
- requiring intervention.
- ·
- Provide
- actionable market intelligence on competitors, customers, pricing, and channel
- developments.
- KEY REQUIREMENT SKILLS AND QUALIFICATION
- ·
- Degree in Sales & Marketing, Business Administration,
- or a related field.
- ·
- Minimum 7 years'
Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-08-14.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.