General Manager – RCL MEDIA (TV, Radio & Digital Platforms)

RCL MEDIA Kenya Full Time Posted 2026-11-05

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Seeking a senior General Manager to lead RCL Media's TV, radio, and digital operations in Nairobi. The role covers strategy, audience growth, digital transformation, revenue development, content quality, and operational and people management.

Lead TV, radio, social media, streaming, and web platforms
Develop a five-year strategic and growth plan
Manage content, broadcasting, publishing, scheduling, and compliance

Source BrighterMonday Kenya Salary • Explore innovative revenue models such as subscriptions, pay-per-view, and branded content.

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CountyNairobiCityNot specifiedContractFull TimePosted2026-11-05Close dateNot specifiedExperience10 yearsSourceBrighterMonday Kenya

general managermedia managementadvertisingmedia and communicationsNairobiKenyafull timesenior leadershipdigital transformationsalesinternshipfinance

AI summary

Lead TV, radio, social media, streaming, and web platforms
Develop a five-year strategic and growth plan
Manage content, broadcasting, publishing, scheduling, and compliance
Build advertising, partnership, licensing, event, and digital revenue
Reports to the Director and Media Board Chair
Eight-hour full-time schedule, with working hours from 8 to 5

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Source salary available

The source lists • Explore innovative revenue models such as subscriptions, pay-per-view, and branded content. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.

Can you qualify for this role?

Required10+ years of relevant experienceThe job post includes a minimum experience signal.
RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
PreferredPractical evidence in sales, internship, financeThe tags and summary point to skills connected with this role.
RequiredAvailability to work in NairobiThe vacancy is associated with this location.
UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.

Documents to prepare

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Role specificCover letter or short employer message
OptionalProfessional references
Role specificAcademic or professional certificates
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Place your strongest General Manager – RCL MEDIA (TV, Radio & Digital Platforms) evidence in the first half of your CV.
In your cover letter or employer message, connect your experience to RCL MEDIA and the role in Nairobi.
Add concrete examples related to sales, internship, finance, ideally with measurable outcomes or clear responsibilities.
Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
Confirm the deadline, interview location and employer contact before sharing personal documents.
Prepare a polite question about pay, benefits and contract terms for later interview stages.

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BrighterMonday Kenya
Original source link available
Application method is clear
Deadline not specified

No major risk signal was detected in the captured text.

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Interview preparation

What experience makes you a strong fit for this General Manager – RCL MEDIA (TV, Radio & Digital Platforms) role in sales, internship?
How have you handled responsibilities similar to those in this job post?
Are you available to work in Nairobi under the listed contract or schedule?

Prepare examples with clear responsibilities, tools used and measurable outcomes.
Review the source and research RCL MEDIA before the interview.

Ask what the first priorities will be in the role and how success will be measured.

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Original source description

Develop and execute a 5-year strategic plan aligned with the organization’s vision.
Drive audience growth across TV, radio, and digital channels (social media, streaming, web).
Lead digital transformation initiatives, including monetization of online platforms.
Identify new revenue streams (advertising, partnerships, content licensing, events).
Monitor industry trends and position MBCI competitively in the evolving media landscape.
Expand market share regionally and internationally where applicable.
Oversee end-to-end media operations (content production, programming, broadcasting, publishing).
Ensure efficient daily scheduling across TV, radio, and digital platforms.
Optimize workflows to improve cost-efficiency and turnaround time.
Maintain high standards of content quality, compliance, and brand consistency.
Implement systems, tools, and processes to enhance operational performance.
Provide strong leadership to department heads (Programming, Production, Sales, Marketing, Digital, Finance, HR).
Recruit, mentor, and retain high-performing talent across the organization in consultation with relevant offices.
Foster a high-performance culture driven by accountability, creativity, and innovation.
Ensure compliance with labor laws, media regulations, internal policies and professional best practices.
Drive organizational alignment with company vision and values.
Develop and manage annual budgets and forecasts.
Take full ownership of P&L performance across all business units.
Drive revenue growth and profitability through strategic initiatives.
Monitor financial performance and implement corrective actions where necessary.
Ensure efficient allocation of resources and cost control.
Lead advertising sales strategy and partnership development.
Build relationships with key clients, sponsors, and media buyers.
Oversee monetization across platforms (TV ads, radio ads, digital ads, sponsored content).
Explore innovative revenue models such as subscriptions, pay-per-view, and branded content.
Ensure all content aligns with brand identity, audience preferences, and regulatory standards.
Balance editorial integrity with commercial objectives.
Champion innovative and engaging content formats.
Drive audience engagement through data-driven content strategies.
Ensure compliance with media regulations, licensing requirements, and broadcasting standards.
Provide regular performance reports to the Board of Directors.
Manage risk and ensure strong internal controls.
Revenue growth (%) across TV, radio, sales & marketing and digital
Profitability (EBITDA / Net Profit)
Audience growth (ratings, listenership, online engagement)
Digital revenue contribution (% of total revenue)
Cost efficiency ratios
Staff productivity and retention rates
Successful execution of strategic initiatives
Bachelor’s degree in Business, Media, Communications, or related field (MBA or equivalent is a strong advantage)
10–15+ years of experience in media, broadcasting, or digital platforms
At least 5+ years in senior leadership (GM, COO, Director level)
Proven track record in P&L management and revenue growth
Strong understanding of TV, radio, and digital media ecosystems
Experience in digital transformation and content monetization
Strategic thinking & execution
Strong financial acumen
Leadership and people development
Innovation and adaptability (especially in digital media)
Excellent communication & stakeholder management
Data-driven decision making
Visionary and forward-thinking
High integrity and accountability
Results-oriented with a growth mindset
Resilient and able to thrive in a fast-paced environment
Passion for media, storytelling, and audience engagement
Clear and executed strategic roadmap
Improved operational efficiency and cost optimization
Measurable growth in audience and revenue
Strengthened digital presence and monetization
High-performing, aligned leadership team

Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-11-05.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.

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