General Manager, Mountain Region
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Safaricom is hiring a General Manager for the Mountain Region in Nairobi to lead regional commercial strategy, sales operations, and distribution growth. The role requires a Business or Marketing degree (MBA preferred) and 8–12 years of commercial experience with multi-territory leadership. It is a full-time management position with a deadline of 30/10/2026.
- Senior regional commercial leadership role at Safaricom
- Requires 8–12 years commercial experience and multi-territory leadership
- Business or Marketing degree required, MBA preferred
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Safaricom is hiring a General Manager for the Mountain Region in Nairobi to lead regional commercial strategy, sales operations, and distribution growth. The role requires a Business or Marketing degree (MBA preferred) and 8–12 years of commercial experience with multi-territory leadership. It is a full-time management position with a deadline of 30/10/2026.
- Senior regional commercial leadership role at Safaricom
- Requires 8–12 years commercial experience and multi-territory leadership
- Business or Marketing degree required, MBA preferred
- Full-time management role based in Nairobi
- Application deadline is 30/10/2026
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Open. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required8+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest General Manager, Mountain Region evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Safaricom and the role in Nairobi.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Corporate Staffing Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-10-30.
Source and safety check
- Corporate Staffing Kenya
- Original source link available
- Application method is clear
- Deadline is available: 2026-10-30
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this General Manager, Mountain Region role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Safaricom before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: General Manager, Mountain Region
Date Posted: 23/10/2026
Job Type: Full Time
Job Level: Management
Employer: Safaricom
Industry: Administration
Salary: Open
Location: Nairobi
Country: Kenya
Deadline: 30/10/2026
Administration Jobs, Safaricom Jobs. GM, Mountain Region leads regional commercial strategy and sales operations, requires a Business or Marketing degree (MBA preferred) and 8–12 years commercial experience with multi-territory leadership. Full-time role in Kenya.
Role Purpose:
The Regional Business Lead – S&D is accountable for driving the overall commercial performance and long-term growth of the business within the assigned region. This role develops and executes localized strategies and business plans aligned to the broader organizational objectives, ensuring the delivery of revenue targets, market share growth, and subscriber performance metrics including gross additions, churn reduction, and net adds.
The role is responsible for establishing, managing, and strengthening strategic partnerships and stakeholder engagements across the region, ensuring the effective execution of Joint Business Plans that support the achievement of the regional mission. A key focus is on expanding and optimizing the distribution infrastructure by forging strong relationships with distributors, dealers, and other ecosystem partners to improve product availability, customer reach, and service excellence.
The Regional Business Lead embeds a robust route-to-customer (RTC) model, ensuring efficient and scalable market coverage while continuously enhancing customer acquisition and retention strategies. Through the execution of front-line marketing initiatives and localized campaigns, the role ensures consistent growth in market share and reinforces the organization’s competitive positioning by building and sustaining a strong competitor footprint within the region.
In addition, the role provides strategic and operational leadership across a diverse portfolio that includes sales, marketing, emerging markets, Financial services, Fixed business, technology and human resources. It ensures cross-functional alignment and collaboration to deliver integrated business outcomes, drive operational excellence, and build high-performing teams.
The role also embeds a strong safety culture that proactively minimizes incidents, driven by high levels of awareness, clear accountability, and consistent adherence to established safety protocols.
The role also has an accountability for Risk, Governance & Control Ownership, to embed and maintain effective risk, governance, compliance, and control practices within the function by proactively identifying and mitigating operational, regulatory, financial, people, technology, and reputational risks. Ensure adherence to internal policies, regulatory requirements, audit actions, and enterprise governance frameworks while driving accountability, ethical practices, and a strong controls environment across all areas of responsibility.
Ultimately, the Regional Business Lead is responsible for translating strategy into execution, leveraging data-driven insights, and fostering a performance-driven culture to deliver sustainable business growth and a strong market presence within the region.
Key Accountabilities
- Regional Business Development, Strategy & Execution
- Develop and implement a localized regional strategy aligned with overall business objectives
- Translate national targets into actionable regional plans
- Drive penetration of 4G+ in trade.
- Continuously assess market dynamics to refine strategies
- Leverage on intelligence to deliver segmented propositions and care to drive customer consideration and satisfaction.
- Align regional priorities with commercial goals
- Track and monitor performance against strategic objectives
- Adjust plans proactively based on performance insights
- Collaborate with all business units to deliver care & commercial growth.
- Business Planning & Performance Management
- Lead the development of comprehensive regional business plans
- Set and cascade clear performance targets across teams
- Monitor revenue, subscriber, and market share performance
- Drive accountability for delivery of KPIs across the region
- Conduct regular business reviews and performance tracking
- Implement corrective actions to address performance gaps
- Ensure disciplined execution of commercial plans
- Partnership & Stakeholder Management
- Build and maintain strong relationships with key regional partners
- Develop and execute Joint Business Plans (JBPs) with partners
- Align partner objectives with organizational goals
- Identify and onboard new strategic partners
- Manage partner performance and drive accountability
- Resolve escalations and strengthen collaboration
- Leverage partnerships to unlock growth opportunities
- Distribution, Network Expansion & Optimization
- Expand and strengthen partner distribution infrastructure to ring-fence our competitive advantage and growth
- Reposition the distribution model to effectively and efficiently deliver micro segment.
- Identify underserved areas and improve coverage
- Optimize distributor and parter performance
- Ensure availability of products and services across channels
- Improve efficiency of distribution operations
- Monitor stock levels and reduce stock-outs
- Drive scalability of distribution models
- Route-to-Customer (RTC) Management
- Embed Digital First Intelligent last-mile delivery and service accessibility
- Drive adoption of Digital Sales tools & platforms to drive efficiency and effectiveness in trade, franchise, Retail and Agent networks
- Secure by design (Risk, compliance, governance and control) in the journeys for the partners and trade ecosystem.
- Drive hyper-personalized journeys, smart selling and automated operations and real-time insights that boost sales efficiency, experience and growth.
- Embed effective route-to-customer strategies within the region
- Deliver & embed Retail as experiential centres that drive customer interaction across multiple products and solutions.
- Ensure optimal channel mix and coverage
- Standardize RTC processes across the region
- Continuously enhance channel productivity
- Leverage data to optimize customer access points
- Monitor RTC effectiveness and make improvements
- Sales Growth & Subscriber Performance
- Deliver Converged & Fintech solutions to drive Customer value
- Achieve Merchants & Fixed Customer growth & revenue.
- Deliver regional sales and revenue targets
- Drive subscriber gross additions through acquisition initiatives
- Implement strategies to reduce churn rates
- Achieve net subscriber growth targets
- Monitor sales funnel and conversion rates
- Identify and capitalize on upsell and cross-sell opportunities
- Ensure consistent pipeline of customer acquisition
- Market Share Growth & Competitive Positioning
- Strengthen the organization’s market presence in the region
- Develop strategies to counter competitor activities
- Build a strong competitor footprint and positioning
- Track competitor performance and market trends
- Identify differentiation opportunities
- Drive initiatives to increase market penetration
- Ensure sustained growth in market share
- Frontline Marketing Execution
- Implement localized marketing and promotional activities driven by market intelligence
- Strengthen and enforce internal controls & governance in customer marketing operations.
- Drive customer acquisition through targeted campaigns
- Ensure brand visibility across the region
- Align marketing initiatives with sales objectives
- Monitor campaign effectiveness and ROI
- Adapt campaigns based on market feedback
- •Support product launches and activations
- Cross-Functional Leadership & Alignment
- Lead and coordinate activities across sales, marketing, HR, and operations
- Ensure alignment of cross-functional priorities
- Facilitate collaboration between internal teams
- Drive execution of integrated business initiatives
- Resolve cross-functional challenges effectively
- Promote a unified approach to regional delivery
- Ensure consistent communication across stakeholders
- Leadership & Talent Development
- Coach, mentor, and empower the leadership team to drive strategic excellence, collaboration, and disruptive thinking.
- Embed Safety culture by driving awareness, ownership and accountability.
- Deliver & embed Agile in Regional Operations to drive shared outcomes across the organization to enable commercial intensity.
- Drive diversity, inclusion, and leadership bench strength, ensuring succession readiness for pivotal roles within the function.
- Build critical capabilities through targeted hiring and continuous learning programs.
- Embed OKRs and a performance-driven culture, aligning incentives to strategic impact, and innovation.
- Champion cross-functional collaboration across Safaricom to ensure integrated delivery of products.
- Lead change management for major shifts (new operating models, and innovation platforms) with clear narratives, stakeholder engagement, and adoption tracking.
- Foster a culture of agility and experimentation, encouraging teams to pilot emerging technologies, new business models, and disruptive solutions.
- Model ethical leadership and values, reinforcing integrity, transparency, and responsible innovation in all strategic decisions.
- Ensure governance and compliance in all initiatives, safeguarding organizational reputation and stakeholder trust.
- Champion adoption of emerging technologies (AI, IoT, cloud, blockchain) to enable disruptive innovation and digital transformation.
Requirements
- Must-have technical / professional qualifications:
- Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field
- Master’s degree (MBA or equivalent) is an added advantage
- Minimum of 8–12 years’ experience in Sales, Distribution, or Commercial roles
- Proven experience in leading regional or multi-territory operations
- Strong track record of delivering sales growth and market share expansion
- Demonstrated experience in managing distributor, dealer, and partner networks
- Experience in developing and executing business and commercial strategies
- Solid understanding of route-to-market and distribution models
- Proven ability to manage and grow subscriber/customer base (acquisition and retention)
- Experience in executing frontline marketing and trade activation initiatives
- Strong financial acumen with experience in budgeting and performance management
- Experience working in cross-functional environments (sales, marketing, HR, operations)
- Demonstrated leadership experience with the ability to manage and develop high-performing teams
- Strong analytical and problem-solving skills with data-driven decision-making capability
- Excellent stakeholder management, negotiation, and relationship-building skills