Digital Marketing Specialist
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A1 Strategic Recruiting & Staffing is hiring a full-time Digital Marketing Specialist in Nairobi to support U.S.-based businesses and client projects. The role focuses on paid advertising, SEO, content marketing, marketing automation, lead generation, customer acquisition, and measurable results.
- Full-time role in Nairobi with working hours from 8 to 5.
- Supports U.S.-based businesses and client projects.
- Minimum experience: 3 years at mid level.
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A1 Strategic Recruiting & Staffing is hiring a full-time Digital Marketing Specialist in Nairobi to support U.S.-based businesses and client projects. The role focuses on paid advertising, SEO, content marketing, marketing automation, lead generation, customer acquisition, and measurable results.
- Full-time role in Nairobi with working hours from 8 to 5.
- Supports U.S.-based businesses and client projects.
- Minimum experience: 3 years at mid level.
- Bachelor's degree required.
- Salary is KSh 45,000–60,000, negotiable, plus commission.
- Covers Google, LinkedIn, Meta, YouTube, email, SEO, and social media marketing.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSh 45,000 - 60,000 negotiable plus commission. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in technology, finance, Digital Marketing SpecialistThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing Specialist evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to A1 Strategic Recruiting & Staffing and the role in Nairobi.
- Add concrete examples related to technology, finance, Digital Marketing Specialist, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
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- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Digital Marketing Specialist role in technology, finance?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research A1 Strategic Recruiting & Staffing before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
A
Digital Marketing Specialist
A1 Strategic Recruiting & Staffing
Marketing & Communications
Today
Easy apply
New
Nairobi
Full Time
Healthcare
KSh
45,000 - 60,000
Negotiable
Plus Commission
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Job summary
We are building a high-performance digital marketing operation in Kenya to support our U.S.-based businesses and future client projects. We are seeking a talented and results-oriented Digital Marketing Specialist who can execute multi-channel digital marketing campaigns focused on lead generation, brand awareness, and customer acquisition
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
We are building a high-performance digital marketing
operation in Kenya to support our U.S.-based clients. We are seeking a talented and results-oriented Digital Marketing
Specialist who can execute multi-channel digital marketing campaigns focused on
lead generation, brand awareness, and customer acquisition.
The Digital Marketing Specialist will be responsible for
planning, executing, optimizing, and reporting on digital marketing campaigns
across Google, LinkedIn, Meta, email marketing, SEO, and social media
platforms.
The ideal candidate has a strong foundation in paid
advertising, marketing analytics, lead generation, content marketing, marketing
automation, and social media management. Experience marketing healthcare,
professional services, SaaS, technology, consulting, or B2B businesses is
highly desirable.
This role is heavily focused on measurable business
outcomes, including qualified leads, appointment bookings, customer
acquisition, and return on advertising spend (ROAS).
Key Responsibilities
- Paid Advertising
- Plan,
- launch, manage, and optimize:
- Search Ads
- Display Ads
- Remarketing Campaigns
- YouTube
- Advertising
- Advertising
- Meta
- Advertising (Facebook and Instagram)
- Perform
- keyword research and audience targeting.
- Create
- and optimize conversion-focused landing page campaigns.
- Manage
- advertising budgets and bidding strategies.
- Conduct
- A/B testing of ads, landing pages, and creatives.
- Improve
- conversion rates and reduce cost per acquisition.
- SEO & Content Marketing
- Develop
- and execute SEO strategies.
- Conduct
- keyword research and competitive analysis.
- Optimize
- websites for local and organic search.
- Create
- SEO-driven content strategies.
- Monitor
- rankings and website performance.
- Social Media Management
- Manage
- company social media accounts.
- Create
- and maintain monthly content calendars.
- Schedule
- and publish content.
- Monitor
- audience engagement.
- Respond
- to comments and inquiries as appropriate.
- Build
- brand awareness across multiple platforms.
- Marketing Automation & CRM
- Manage
- marketing automation workflows.
- Create
- lead nurturing campaigns.
- Segment
- audiences.
- Manage
- email marketing campaigns.
- Maintain
- CRM data quality.
- Develop
- automated customer journeys.
- Analytics & Reporting
- Track
- and report on:
- Lead
- generation
- Conversion
- rates
- Cost
- per lead
- Cost
- per acquisition
- Return
- on advertising spend
- Website
- performance
- Create
- weekly and monthly performance reports.
- Recommend
- optimization strategies based on data.
- Website Management
- Assist
- with website updates and optimization.
- Improve
- landing page performance.
- Coordinate
- with developers and designers when required.
- Support
- implementation of tracking and conversion measurement tools.
- Required Qualifications
- Education
- Bachelor's Degree in one of the following:
- Computer Science
- Information Systems
- Data Science / Data Engineering
- Digital Marketing
- Marketing
- Business Administration (Marketing Option)
- E-Commerce
- Advertising
Experience
Minimum
3 years of hands-on digital marketing experience.
Proven
experience managing Google Ads campaigns.
Proven
experience managing LinkedIn Ads campaigns.
Proven
experience managing Meta Ads campaigns.
with social media management.
generating measurable leads through digital channels.
managing marketing budgets.
using marketing analytics and reporting tools.
Desired Certifications
Applicants should possess current certifications in at least
several of the following:
Skillshop Google Ads Search Certification
Skillshop Google Analytics Certification
Meta
Meta Certified Digital Marketing Associate or Professional Certification
LinkedIn Marketing Labs Certification
Additional certifications:
HubSpot
Marketing Certification
HubSpot
Email Marketing Certification
Semrush
SEO Certification
Odoo
Marketing Certification
Marketing
Automation Certification
using AI tools such as ChatGPT for marketing productivity.
Nice-to-Have
Basic
landing-page optimization experience.
with Odoo marketing modules.
Performance Expectations
Within the first 90 days, the successful candidate should be
able to work with IT to build data driven marketing systems. Expectations
include:
Build
lead generation funnels.
Build
high conversion landing pages
Implement
marketing automation workflows.
Improve
website conversion rates.
Establish
a social media content management process.
Launch
initial Google Ads and LinkedIn Ad campaigns.
Establish
relevant marketing metrics, reports and dashboards.
Launch
initial email marketing campaigns
Generate qualified leads that prove that the
marketing systems established can perform consistently.
Compensation
Base Salary: KES 45,000
Bonuses/Commissions:
After satisfactorily meeting the above 90-day performance
expectations, additional compensation in the form of performance bonuses/commissions
will be offered. Performance bonuses will be based on meeting:
Revenue
generation targets
Lead
generation targets
Customer
acquisition targets
Marketing
ROI targets
Campaign
performance targets
How to Apply
Applicants should submit:
Updated
CV.
Cover
letter.
Copies
of relevant certifications.
Portfolio
of campaigns managed.
Examples
of performance reports or case studies.
Links to LinkedIn profile and professional
portfolio.
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Knowledge and Skills
- Expected skills
- Basic graphic
- design and video editing skills.