Digital Marketing & Performance Growth Specialist
AI summary
Go Truckin is hiring a data-driven Digital Marketing & Performance Growth Specialist in Nairobi to plan, execute, and optimize multi-channel growth campaigns. The role focuses on paid ads, SEO, conversion optimization, lead automation, and performance reporting to generate high-intent leads and lower acquisition costs.
- Hands-on role managing Google Ads, Meta Ads, and LinkedIn Ads campaigns
- Focus on lowering CAC and improving conversion rates
- Requires 2–4 years of digital marketing or growth marketing experience
- Full-time, entry-level position based in Nairobi
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required2+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, no_experience, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing & Performance Growth Specialist evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Go Truckin and the role in Nairobi.
- Add concrete examples related to sales, no_experience, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Digital Marketing & Performance Growth Specialist role in sales, no_experience?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Go Truckin before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- G
- Digital Marketing & Performance Growth Specialist
- Go Truckin
- Sales
- Today
- New
- Nairobi
- Full Time
- Banking, Finance & Insurance
- Confidential
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Experience
Level:
Entry level
Length:
1 year
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Job descriptions &
in digital marketing, performance advertising, or growth marketing.Demonstrated hands-on mastery of Google Ads (Search/Display) and Meta Ads Manager.Proficiency with GA4, Google Tag Manager, and CRM automation tools (HubSpot, GoHighLevel, or similar).Strong copywriting skills capable of drafting compelling ad angles, headline variants, and email drip sequences.Analytical mindset with a strong focus on ROI and lead quality over vanity metrics.
REQUIRED SKILLS
Marketing, Social media marketing, Business development, Digital content development and editing (social media, blogs, etc.), Search engine marketing (SEM), Market research, intelligence, Search engine optimization (SEO)
REQUIRED
Requirements
ABOUT THE COMPANY
Go Truckin helps you manage all your trucking operations with ease.
JOB SUMMARY
About the RoleWe are seeking a data-driven, results-oriented Digital Marketing & Performance Specialist based in Nairobi. In this role, you will be responsible for planning, executing, and optimizing multi-channel growth campaigns designed to generate high-intent leads and build brand authority across digital platforms.Key ResponsibilitiesPaid Advertising (PPC): Design, launch, and manage paid search and social campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive qualified inbound leads.Conversion Optimization: Build and test landing page workflows, ad copy, and lead forms to continuously lower Customer Acquisition Costs (CAC) and increase conversion rates.SEO & Content Growth: Optimize web properties for search engine visibility, research high-intent keywords, and coordinate content assets to increase organic traffic.Lead Automation & Tracking: Configure GA4, Meta Pixel, and UTM tracking. Integrate ad campaign lead feeds directly with CRM workflows to ensure seamless hand-off to sales.Performance Reporting: Track weekly campaign metrics (CPL, ROAS, conversion rate, click-through rates) and present clear data-driven recommendations to leadership.Required Qualifications2–4 years of
Education
- Bachelor's degree
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