Job in Kenya
Digital Marketing Executive
CountyNairobiCityNairobiContractFull TimePosted2026-09-24Close dateNot specifiedExperience3 yearsSourceBrighterMonday Kenya
digital marketingcontent creationinfluencer managementpaid mediasocial mediaNairobifull timemid levelFMCGcosmeticssalesretail
AI summary
NEXIQUE LIMITED, a Kenya-based cosmetics manufacturer, is hiring a creative, data-driven Digital Marketing Executive to own the brand's digital presence end to end. The role covers content creation, influencer management, and paid media across Instagram, TikTok, Meta, and Google Ads.
- Own digital presence end to end: content, influencers, paid media, and conversion
- Minimum 3 high-quality posts weekly across Instagram and TikTok
- Manage 8-12 influencers across nano, micro, and mid-tier segments
- Run paid campaigns on Meta, TikTok Ads, and Google Ads
- Mid-level role requiring 3 years of experience and a Diploma
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, Digital MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing Executive evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to NEXIQUE LIMITED and the role in Nairobi.
- Add concrete examples related to sales, retail, Digital Marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Digital Marketing Executive role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research NEXIQUE LIMITED before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
N
Digital Marketing Executive
NEXIQUE LIMITED
Marketing & Communications
Yesterday
Easy apply
New
Nairobi
Full Time
Retail, Fashion & FMCG
Confidential
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Job summary
About Us and the Role
We are a Kenya-based company that manufactures and sells cosmetic products. We are looking for high-performing, creative, data-driven digital marketing executive who can own our digital presence end to end, from content creation to influencer management to paid media to conversion. You will be the brand's digital voice.
Min Qualification:
Diploma
Experience
- Level:
- Mid level
- Length:
- 3 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Nairobi, Kenya
- Job descriptions &
- with demonstrated results. You must be able to show campaigns you executed that drove measurable conversions, not just impressions.
- • Content creation skills: You can shoot and edit short-form video (Reels/TikTok) on a phone, design graphics in Canva or Adobe Creative Suite (Photoshop, Illustrator), and write copy that sells.
- • Paid media proficiency: Hands-on
- running and optimising campaigns in Meta Ads Manager and/or TikTok Ads Manager. You know the difference between reach, traffic, and conversion campaigns and when to use each.
- • Influencer management
- You've managed influencer partnerships before (briefing, negotiation, tracking deliverables, measuring ROI).
- • Data-driven mindset: You make decisions based on analytics. Comfortable with Google Analytics, social media insights, and ad platform dashboards.
- • Understanding of the Kenyan beauty/hair care market: You know who the players are, what trends are driving the market, and what Kenyan women 18-35 respond to online.
- • Excellent written and spoken English and Swahili.
- Nice to Have
- • Personal passion for Beauty and Hair Care – Understanding of the category and the consumer journey.
- • Basic website management skills: updating product pages, blog posts, tracking codes)
- • Photography skills beyond phone: product photography, flat lays, lifestyle shoots
- •
- with email marketing tools (Mailchimp, Sendinblue) and WhatsApp Business API
- • Network of Kenyan beauty/lifestyle influencers you've worked with before
- •
- in FMCG or beauty brand marketing
- What to Include in Your Application
- • Case studies: Show us 2-3 campaigns you executed
- • Your CV
- Log In and Apply
- Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
- Report Job
Requirements
Location: salon partnerships, shop activations, product demos with real customers, behind-the-scenes manufacturing, founder stories
- Plan, shoot, edit, and publish a minimum of 3 high-quality posts per week across Instagram and TikTok (Reels, carousels, Stories, TikTok short form)
- Create content on
- Design still posts (product shots, quote cards, educational carousels, promotional graphics) that are on-brand and stop the scroll
- Write compelling copy: captions, product descriptions, blog posts, email/WhatsApp broadcasts
- Build and maintain a content calendar aligned to campaign phases, product launches, and cultural moments
- Develop and own the brand's visual identity across all digital touchpoints
- Own the end-to-end influencer pipeline: identification, outreach, negotiation, briefing, content review, payment, and relationship management
- Manage partnerships with 8-12 influencers across nano, micro, and mid-tier segments
- Write clear creative briefs that give influencers direction without losing authenticity
- Track influencer deliverables, deadlines, and performance (reach, engagement, conversions via unique discount codes)
- Identify new influencer opportunities and build an ongoing pipeline for future campaigns
- Negotiate rates, usage rights, and terms that protect the brand while being fair to creators
- Plan, execute, and optimise paid campaigns on Meta (Instagram/Facebook), TikTok Ads, and Google Ads
- Set up and manage conversion tracking (Meta Pixel, TikTok Pixel, Google Analytics) on the website
- Run A/B tests on creative, copy, audiences, and placements to maximise ROAS
- Boost top-performing organic and influencer content as paid ads
- Manage ad budgets efficiently, reporting on spend vs. results weekly
- Retarget website visitors and past purchasers to drive repeat orders
- Grow our Instagram, TikTok, and WhatsApp community from zero to a thriving, engaged audience
- Respond to DMs, comments, and customer inquiries promptly and in brand voice
- Drive traffic to the website and convert visitors into orders
- Set up and manage WhatsApp Business broadcasts, reorder reminders, and customer communication
- Launch and manage referral programs, discount campaigns, and seasonal promotions
- Track and report on D2C metrics: site traffic, conversion rate, average order value, customer acquisition cost
- Contribute to overall marketing strategy
- Deliver a weekly digital performance report: content performance, follower growth, paid ad results, influencer ROI, website orders, and recommendations
- Stay current on social media trends, algorithm changes, and what's working in the Kenyan beauty space
- Coordinate with the sales team to align digital campaigns with in-store retail activations
- Formal training in digital marketing: Diploma of certification in Digital Marketing. Degree in Marketing, Communications, or related field is added advantage. Professional certifications (Google Ads, Meta Blueprint, HubSpot) are a strong plus.
- 2-3 years of hands-on digital marketing
Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-09-27.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.