Digital Marketing Executive
AI job insight
Minet Kenya is hiring a Digital Marketing Executive in Nairobi to drive brand visibility, lead generation, and campaign execution for the Retail & SME Division across insurance products including medical, motor, business, travel, and life cover. The role partners with sales teams to convert digital leads into revenue and reports on campaign ROI.
- Full-time role in Nairobi with Minet Kenya, part of the Aon Global Network
- Requires a BA/BSc/HND and at least 3 years of relevant experience
- Focus on digital lead generation and conversion for Retail & SME insurance products
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Minet Kenya is hiring a Digital Marketing Executive in Nairobi to drive brand visibility, lead generation, and campaign execution for the Retail & SME Division across insurance products including medical, motor, business, travel, and life cover. The role partners with sales teams to convert digital leads into revenue and reports on campaign ROI.
- Full-time role in Nairobi with Minet Kenya, part of the Aon Global Network
- Requires a BA/BSc/HND and at least 3 years of relevant experience
- Focus on digital lead generation and conversion for Retail & SME insurance products
- Manages multi-channel campaigns, content, community engagement, and analytics
- Acts as bridge between division, central marketing, agencies, and vendors
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Never pay for any notarisation, certificate or assessment as part of any recruitment process. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, domesticThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing Executive evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Minet Kenya and the role in Nairobi.
- Add concrete examples related to sales, retail, domestic, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Digital Marketing Executive role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Minet Kenya before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Never pay for any notarisation, certificate or assessment as part of any recruitment process. When in doubt,
contact us
Minet is a trusted pan-African advisor that meets the uncertainties of tomorrow by delivering risk and human capital solutions today. As the largest Aon Global Network Correspondent, Minet has access to a network of over 50,000 colleagues in 120 countries as well as proprietary data, research and analytics which enable us to manage and secure the risks of tomorrow and provide clients with an unrivalled advantage.
Digital Marketing Executive
Job Type: Full Time
Qualifications
BA/BSc/HND
Experience
3 years
Location: Nairobi
Job Field: Marketing and Communication
Purpose for the Job
To drive brand visibility, digital leads generation and end to end leads conversion, and campaign execution for the Retail & SME Division promoting Medical Insurance, Motor Insurance, Business Insurance, Travel Insurance, Domestic Insurance, Life Policies, Professional Indemnity, among other solutions across digital and traditional marketing channels.
Duties and Responsiblities
Strategy & Growth: Executes digital initiatives and supports product launches to drive Retail & SME division targets.
Lead Generation & Sales Support: Partners with sales teams to drive, nurture, and convert digital leads into revenue.
Campaign & Event Execution: Manages multi-channel digital campaigns, promotional activations, and customer engagement events.
Content & Branding: Develops marketing content, promotional collateral, and visibility materials across all media.
Community Management: Moderates and grows online communities to boost engagement, brand advocacy, and lead capture.
Stakeholder Coordination: Acts as the main bridge between the division, central marketing, external agencies, and vendors.
Analytics & Reporting: Monitors campaign performance, market trends, and ROI to deliver actionable reports and dashboards.
Governance & Compliance: Ensures all marketing activities comply with corporate brand standards and regulatory policies.
Key Result Areas
Achieve agreed digital lead generation and business acquisition targets for Retail & SME products.
Increased visibility, awareness, and market penetration of Retail & SME products and solutions.
Improved campaign effectiveness measured through conversion rates, customer engagement, and return on marketing investment.
Timely delivery and execution of marketing campaigns, activations, events, and promotional initiatives.
Effective support to Business Development teams through quality marketing collateral, campaigns, and lead generation activities.
Accurate and timely reporting on marketing performance, lead generation, and customer engagement metrics.
Key Competencies
Skilled in using analytics tools to measure performance and optimize marketing outcomes.
Track record of coordinating projects, managing tight deadlines, and handling competing priorities.
Excellent interpersonal and communication skills to build and maintain key relationships.
Proficient in Microsoft Office, with a strong commitment to integrity and quality.
Knowledge And Skills Required
At least 3 years in marketing and communications, preferably within financial services or insurance.
Proven ability to manage digital campaigns, social media ads, lead generation, and email marketing.
Strong copywriting and presentation skills, plus proficiency in Canva or Adobe Creative Suite.
Professional and Academic Qualifications
Bachelor’s degree in marketing, Communications, Business Administration, Public Relations, Digital Marketing, or a related field from a recognized university.
Professional certification in Marketing, Digital Marketing, Communications, CIM, or an equivalent qualification will be an added advantage.
Certification in Google Analytics, Google Ads, Social Media Marketing, or related digital marketing disciplines will be an added advantage.
Check how your CV matches this job
Method of Application
- Interested and qualified? Go to
- Minet Kenya on hr.minet.co.ke
- to apply
- Build your CV for free.
- Download in different templates.