Digital Growth Expert & Online Business Owner
AI summary
FairChain WorkForce is hiring a Digital Growth Expert & Online Business Owner in Nairobi to fully own the Kenya Odoo webshop and act as the digital expert for Moyee Coffee's European growth team. The role combines end-to-end ownership of the Kenyan online business with paid, CRM, and conversion optimisation across European markets, testing and proving ideas in Nairobi before rolling them out in Europe.
- Full ownership of the Kenya Odoo website, webshop, and revenue
- Act as digital expert for Moyee Coffee's European growth team
- Test and prove ideas in Nairobi before European rollout
- Full-time hybrid role based in Nairobi
- Requires BA/BSc/HND and 3 years of experience
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AI salary guide
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Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, entregador, Sales and Business DevelopmentThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
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Interview preparation
- What experience makes you a strong fit for this Digital Growth Expert & Online Business Owner role in sales, entregador?
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Original source description
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FairChain Workforce was born out of a simple yet powerful realization. While working on various social and economic development projects for FairChain Foundation in Kenya and Ethiopia, we encountered an abundance of highly skilled professionals who were ready and eager to put their talents to use. At the same time, we witnessed a growing labor shortage back ...
Digital Growth Expert & Online Business Owner — Kenya
Job Type
Full Time
,
Hybrid
Qualification
BA/BSc/HND
Experience
3 years
Location
Nairobi
Job Field
Sales and Business Development
Own a webshop. Sharpen a European engine. Prove everything before it travels.
Moyee Coffee is a FairChain coffee company. We roast at origin in Ethiopia and Kenya, we sell directly to the people who drink our coffee across Europe, and we run a roastery and café in Nairobi. Not fair trade with a certificate — fair chain, with the value staying where the coffee grows.
We're looking for someone to own our online business in Kenya, and to be the digital expert in our European growth team. One person. One Odoo platform. Two markets.
Why this role exists
Most digital roles are one of two things: a strategist who briefs an agency, or a specialist who runs one channel. This is neither.
In Kenya, you are the
owner
. The Odoo website and webshop for the Kenyan market are your business — the pages, the product catalogue, the checkout, the payments, the campaigns, the revenue. Not a maintainer. An owner with a number.
In Europe, you are the
expert
. You optimise paid, CRM and conversion across our pan-European rollout, alongside our paid specialist and our technical lead.
The connection between the two is the point. Because you own the Kenya shop completely, you can test at full speed on a live shop — no committee, no ticket queue, no waiting. New page designs, checkout flows, subscription mechanics and campaign formats get built and proven in Nairobi first. What works travels to Europe with results attached.
Test it in Kenya. Prove it in Kenya. Roll it out in Europe. You run both ends of that loop.
What you'll do
Own the Kenya webshop, end to end
Full ownership of the Kenya Odoo website and shop: structure, content, products, pricing, promotions
Design and build the pages yourself in Odoo Website Builder — mobile-first, fast, and built for the phones Kenyan customers actually use
Own the sales flow from product page to confirmation, including local payment methods and delivery options that fit how Nairobi buys
Run the local growth calendar: campaigns, offers and launches connected to the café, the roastery and our microlot programme
Build subscriptions and repeat purchase for a Kenyan audience — not a copy-paste of what works in Amsterdam
Kenya online revenue is your number.
Be the digital expert in Europe
Run and optimise paid campaigns (Google Search, Display, Meta) together with our paid specialist
Build and improve the CRM and lifecycle flows in Odoo: welcome, repeat purchase, winback, subscription journeys
Own conversion optimisation on the European webshop — landing pages, product pages, checkout, account flows
Support new market launches with working campaigns and pages
Build the dashboards that connect Odoo, Google Ads and Meta, so every channel has one number everyone agrees on
Run the laboratory
One deliberate test per week on the Kenya shop, documented with result and decision
Keep a living playbook: what was tested, what won, what Europe should copy
Propose and implement the transfers — minimum one Kenya-proven improvement live in Europe per quarter
What this role is not
Not an agency-management role.
There's nobody to brief and wait for. You build it.
Not a strategy role without hands.
If you can't open Odoo and change how a page looks and sells before lunch, this isn't the right fit.
Not a content role.
Our content pod makes the stories and the reels. You tell them what the funnel needs and show them what performed.
Not two half-jobs.
The shop you own is the proving ground for the platform you optimise.
Who you are
Odoo web expert.
Deep, hands-on
with Odoo Website and eCommerce: building and styling pages, templates, product configuration, payment providers, sales flows.
You've run growth yourself.
Personally managed paid campaigns (Google / Meta) and email/CRM flows — and you know how to read what the numbers actually say.
Design and flow instinct.
Pages that look like the brand and sell like a funnel.
Data discipline.
Dashboards and attribution are how you decide, not how you decorate.
Owner's mindset.
You want a business to run, not a queue of tickets to close.
Let's-do-it mentality.
You test something every week, learn from it, and go again.
A plus:
with European e-commerce and how those markets tick.
Your first 90 days
Phase
Focus
What's done by the end
Days 1–30
Own & audit
Full ownership and access to the Kenya Odoo shop. Kenya shop audited as a customer experiences it — on a phone, on Kenyan networks, through payment and delivery. European paid and CRM audited. Baselines set for both markets. First quick fixes live.
Days 31–60
Improve both sides
Redesigned homepage, key product pages and checkout live in Kenya. First local campaign running. European paid restructured. Core CRM flows improved. Weekly testing rhythm and dashboards live.
Days 61–90
Close the loop
Kenya improvements measured against baseline. First Kenya-proven improvement live on the European shop. Playbook v1 written. 90-day review and Year 1 plan.
What we offer
Real ownership from day one — the Kenya online business is yours: the shop, the flows, the campaigns, the results
A double stage almost no digital role offers: an online business of your own at home, and the expert seat in a European growth team, with your wins travelling onto a much larger platform
Freedom to build and test at full speed on a live shop, with no committees between an idea and its result
Founding membership of the Kenya digital team — built at the source, not bolted onto Europe — with regular working sessions with the European team
A brand whose story makes the work easier. FairChain, roasting at origin, a café in Nairobi. You're selling something that is actually true.
Check how your CV aligns with this job
Method of Application
Interested?
Send us your formal cover letter, and answer these three questions up front:
How many years of
do you have as a digital / growth marketer?
What's your
with Odoo — and what have you actually built in it?
Have you personally, hands-on, run both paid ads (Google / Meta) and email/CRM flows? Tell us where.
There's a case later in the process — but let's start here.
Every sip counts,
Gijs & team Moyee
Moyee Coffee | moyeecoffee.com | Every sip counts
Interested?
Send your CV and short motivation to:
people@fairchainworkforce.com
Subject: Digital Growth Expert & Online Business Owner — Kenya
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