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Contents Specialist (Senior Copywriter – Brand Voice & Editorial Lead)

BETIKA Nairobi Full Time Posted 2026-08-07
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CountyNairobiCityNairobiContractFull TimePosted2026-08-07Close dateNot specifiedExperience4 yearsSourceBrighterMonday Kenya
Senior CopywriterBrand VoiceEditorial LeadNairobiFull TimeCreative & DesignMarketingBetikaGaming & BettingSenior LevelinternshipCreative & Design
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AI summary

Betika is hiring a Senior Copywriter – Brand Voice & Editorial Lead in Nairobi to own and protect the brand voice across seven markets. The role involves developing voice guidelines, leading campaign copy strategy, supporting regional teams, and ensuring consistent messaging across digital, social, product, and internal communications. Full-time position requiring a Bachelor's degree and at least four years of experience.

  • Owns Betika's brand voice across seven African markets
  • Leads campaign copy strategy for digital, social, OOH, broadcast and experiential channels
  • Partners with regional creative leads in Uganda, Tanzania, Zambia, Malawi, Ghana and DRC
  • Full-time role based in Nairobi, Kenya
  • Requires Bachelor's degree and minimum 4 years experience

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AI salary guide

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Can you qualify for this role?

  • Required4+ years of relevant experienceThe job post includes a minimum experience signal.
  • RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
  • PreferredPractical evidence in internship, Creative & Design, CopywritingThe tags and summary point to skills connected with this role.
  • RequiredAvailability to work in NairobiThe vacancy is associated with this location.
  • UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.

Documents to prepare

  • Likely requiredUpdated CV
  • Role specificCover letter or short employer message
  • OptionalProfessional references
  • Role specificAcademic or professional certificates
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  • Place your strongest Contents Specialist (Senior Copywriter – Brand Voice & Editorial Lead) evidence in the first half of your CV.
  • In your cover letter or employer message, connect your experience to BETIKA and the role in Nairobi.
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Interview preparation

  • What experience makes you a strong fit for this Contents Specialist (Senior Copywriter – Brand Voice & Editorial Lead) role in internship, Creative & Design?
  • How have you handled responsibilities similar to those in this job post?
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Original source description

Contents Specialist (Senior Copywriter – Brand Voice & Editorial Lead)

BETIKA

Creative & Design

2 weeks ago

Easy apply

New

Nairobi

Full Time

Entertainment, Events & Sport

Confidential

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Job summary

The Senior Copywriter – Brand Voice & Editorial Lead defines and protects Betika’s brand voice across seven markets. The role develops voice guidelines, leads campaign copy strategy, partners with regional creative leads, and ensures consistent, compelling messaging across Social Media, Digital, Product, Internal Comms and Regional Support.

Min Qualification:

Bachelors

Experience

  • Level:
  • Senior level
  • Length:
  • 4 years
  • Language Requirement:
  • English
  • Working Hours:
  • Full Time - 8 to 5
  • Applicant
  • Location:
  • Kenya
  • Job descriptions &
  • while maintaining brand voice
  • integrity.
  • •
  • Develop and maintain a library of
  • approved digital copy assets — boilerplates, disclaimers, evergreen content —
  • for use across markets.
  • •
  • Partner with the Digital team on
  • performance-driven copy testing (A/B testing, CTA optimisation) to improve
  • conversion and engagement metrics.
  • 7. Social Media Team Collaboration
  • •
  • Partner with the Social Media
  • team to develop platform-appropriate copy strategies for all active social
  • channels across Betika's markets.
  • •
  • Write and review social media
  • copy — including posts, captions, competition mechanics copy, community
  • management responses and influencer briefs.
  • •
  • Develop social media
  • tone-of-voice guidance that balances Betika's brand personality with
  • platform-specific conventions.
  • •
  • Collaborate on the development of
  • the social media content calendar, providing copy strategy input for key
  • moments, campaigns and always-on content.
  • 8. Content Creation &
  • Copywriting
  • •
  • Write long-form and short-form
  • content as required — including blog posts, press materials, scripts for
  • video/audio productions and branded editorial content.
  • •
  • Review
  • and proofread all externally published content from the Creative team before
  • submission for approval.
  • •
  • Keep track of emerging copy
  • trends, local sports events and cultural moments that Betika can leverage in
  • its communications.
  • •
  • Perform any other duties as
  • assigned from time to time.
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Requirements

Responsibilities

  • 1. Brand Voice Ownership &
  • Guidelines
  • •
  • Develop, document and own
  • Betika's brand voice guidelines across all seven markets — establishing the
  • tone, language register, personality and writing principles that define how
  • Betika communicates.
  • •
  • Adapt brand voice guidance for
  • market-specific nuances: local language, Sheng/Swanglish usage in Kenya,
  • cultural expressions in Uganda, Tanzania, Zambia, Malawi and Ethiopia.
  • •
  • Act
  • as the definitive editorial authority on all brand communications — reviewing
  • and signing off copy before publication to ensure brand voice consistency.
  • •
  • Partner
  • with the Creative Director and Art Directors to ensure verbal and visual
  • identity are consistently integrated across all campaigns and channels.
  • 2. Campaign Copy Strategy &
  • Development
  • •
  • Lead
  • the development of campaign copy systems for both tactical (promotional) and
  • thematic (brand-building) campaigns across all markets.
  • •
  • Collaborate
  • with the Associate Creative Director and Senior Art Director to develop fully
  • integrated campaign concepts that are both visually and verbally compelling.
  • •
  • Write high-impact scripts,
  • headlines, taglines, body copy and CTAs for campaigns across digital, social,
  • OOH, BTL, broadcast and experiential channels.
  • •
  • Own the editorial direction for
  • Betika's tentpole moments — including Bingwafest, Premier League activations
  • and major sports events — ensuring copy is strategic, exciting and
  • brand-aligned.
  • •
  • Review all campaign copy produced
  • within the team, providing constructive editorial feedback and final sign-off.
  • 3. Regional Market Support
  • •
  • Partner with each regional
  • creative lead (Uganda/Zambia/DRC and Tanzania/Malawi and Ghana) to develop
  • market-specific copy that is locally relevant, culturally sensitive and
  • brand-aligned.
  • •
  • Produce copy adaptations for all
  • six markets — ensuring messaging resonates with local audiences while
  • maintaining Betika's global brand voice.
  • •
  • Provide copy support for
  • market-specific promotions, product launches and event activations across all
  • territories.
  • •
  • Serve as the editorial partner to
  • regional market managers when copy input is required for stakeholder
  • communications.
  • 4. Internal Communications Copy
  • •
  • Lead the copy development for
  • Betika's internal communications — including newsletters, leadership
  • announcements, town hall materials, recognition programmes and HR
  • communications.
  • •
  • Partner
  • with the Art Director – Brand Identity & Internal Communications to ensure
  • internal comms are both visually and verbally consistent.
  • •
  • Develop and maintain copy
  • templates and messaging frameworks for recurring internal comms formats.
  • •
  • Ensure internal communications
  • reflect Betika's culture, values and tone in a way that engages employees
  • across all markets.
  • 5. Product Team Collaboration
  • •
  • Work closely with the Product
  • team to develop clear, compelling UX copy, product messaging, feature launch
  • copy and in-app communications.
  • •
  • Ensure product communications —
  • including push notifications, in-app banners, onboarding messages and help
  • content — align with Betika's brand voice and are optimised for user
  • engagement.
  • •
  • Participate in product planning
  • sessions to provide early-stage copy input on new features, betting products
  • and user journeys.
  • •
  • Develop
  • copy guidelines for product communications to ensure consistency as the product
  • evolves across markets.
  • 6. Digital Team Collaboration
  • •
  • Collaborate with the Digital team
  • on website copy, SEO content strategy, landing pages, campaign microsites and
  • email marketing copy.
  • •
  • Ensure all digital copy is
  • optimised for search and user
Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-08-16.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.