Channel Sales and Partnership Manager Mini Group

Deadline: 29 October 2026 Posted August 2, 2026 Position Summary Reporting to the Commercial Manager, the Channel Manager will oversee the entire commercial performance of the designated product category, encompassing strategic channel development, portfolio oversight, pricing strategies, promotional execution, and critical customer partnerships. Serving as Generic Brands Limited’s primary commercial liaison, the incumbent will engage with buyers and category decision-makers across key retail partners. This position requires the ability to convert channel insights into strategic commercial plans while aiding procurement initiatives and enhancing overall business outcomes. Oversee a comprehensive range of duties central to the role, including but not limited to managing project timelines, coordinating team efforts, and ensuring adherence to company policies and industry standards. Conduct regular performance evaluations to assess team productivity and identify opportunities for professional development. Facilitate clear communication between departments to streamline workflows and resolve operational challenges. Maintain accurate documentation of project progress, financial reports, and compliance records to support transparent decision-making and regulatory compliance. Collaborate with senior leadership to align departmental objectives with broader organizational goals while fostering an inclusive and results-driven work environment. Develop and oversee the strategic direction of our channel initiatives while managing the overall product portfolio to ensure alignment with business objectives and market demands. Evaluate and prioritize channel investments, optimizing resource allocation to maximize return on investment and drive revenue growth. Collaborate with cross-functional teams to identify emerging market trends, assess competitive landscapes, and refine channel strategies accordingly. Ensure seamless execution of channel plans through robust performance monitoring, data-driven insights, and continuous process improvements. Drive innovation in channel approaches to enhance customer engagement and strengthen market positioning. Develop and oversee the comprehensive annual channel strategy, which encompasses assortment planning, pricing initiatives, promotional scheduling, and distribution objectives, tailored by account and channel. Evaluate SKU performance to determine strategic additions, delisting, and priority adjustments, leveraging sell-through rates, profit margins, and distribution insights. Conduct comprehensive assessments of market trends, competitor actions, and consumer behavior to uncover potential avenues for category expansion. Deliver comprehensive demand forecasts and margin projections to aid procurement and supply chain strategy development. Key Account Management involves overseeing and nurturing high-value client relationships to drive growth, retention, and revenue. This role requires a strategic approach to understanding client needs, aligning solutions with their objectives, and ensuring seamless collaboration across internal teams. Key

Channel Sales and Partnership Manager Mini Group · Manufacturing / Production / FMCG Full Time Nairobi Nairobi

Responsibilities

include developing and executing account plans, identifying upsell and cross-sell opportunities, and reporting on performance metrics to senior leadership. Strong communication, negotiation, and analytical skills are essential, along with the ability to manage multiple priorities in a fast-paced environment.

include developing and implementing sales strategies, monitoring performance metrics, and fostering a collaborative and results-driven environment. Effective communication, strategic planning, and problem-solving abilities are essential for success in this role. Oversee Sales Team Leaders within the channel and establish quarterly revenue, distribution, and execution targets. Consistently track and evaluate weekly and monthly performance benchmarks in accordance with established channel goals. Perform weekly evaluations of performance and facilitate structured one-on-one meetings on a monthly basis. Collaborate closely with the Hypermarkets & Procurement Manager to ensure alignment of execution strategies, activations, and in-store priorities. We are seeking a professional to oversee financial accountability and drive performance management initiatives. The ideal candidate will monitor financial activities, ensure adherence to accounting standards, and optimize financial processes for efficiency and accuracy.

include analyzing financial data, preparing accurate reports, identifying cost-saving opportunities, and implementing performance metrics to evaluate organizational success. The role requires strong analytical skills, proficiency in financial software, and a commitment to maintaining transparent and compliant financial practices. A degree in finance, accounting, or a related field, along with relevant experience, is essential for success in this position. Compile monthly performance reports for each category, analyzing actual results against established targets at both the account and SKU levels. Verify that all pricing structures, rebate arrangements, and promotional terms are formally documented and secured with necessary approvals prior to execution. Ensure timely communication with the Finance team regarding upcoming commercial adjustments to facilitate precise financial monitoring and reporting. Ensure ownership and responsibility for category revenue, margin, and growth performance metrics. Collect and analyze market and competitive data to identify trends, opportunities, and threats, providing actionable insights that drive strategic decision-making and enhance organizational competitiveness. Track competitor strategies by analyzing pricing adjustments, promotional efforts, new product introductions, shifts in distribution channels, and fluctuations in market share. Gather and analyze quarterly market data to produce comprehensive channel intelligence reports, highlighting key trends, category expansion opportunities, competitive threats, and strategic insights. Develop actionable strategies for channels and accounts by utilizing market intelligence. Overseeing reporting practices and governance frameworks ensures compliance with regulatory standards and organizational policies. This role involves monitoring and analyzing data to produce accurate reports, while also implementing robust governance measures to mitigate risks and enhance transparency. Key

include maintaining documentation, coordinating with stakeholders, and ensuring adherence to legal and ethical guidelines. Proficiency in data management, regulatory knowledge, and strong communication skills are essential for success in this position. Prepare comprehensive monthly Channel Performance Reports that detail revenue trends, gross margin analysis, distribution metrics, product listings, campaign effectiveness, key account progress, and potential risks. Maintain thorough and accurate records of all commercial agreements, pricing modifications, promotional conditions, and credit arrangements. Engage in scheduled performance review sessions with senior leadership as necessary. Seeking a candidate with a bachelor’s degree in business administration, finance, or a related field, along with at least five years of

Experience

in account management or a related field, coupled with a deep understanding of the industry, is typically required. Proficiency in CRM tools and data-driven decision-making further enhances effectiveness in this position. Develop and maintain strategic commercial partnerships with prominent retail accounts, such as leading supermarket chains and major retail partners. Convene structured monthly business reviews with buyers to analyze performance metrics, evaluate promotional strategies, identify distribution gaps, assess risks, and outline forward-looking plans. Negotiate and finalize commercial agreements encompassing pricing structures, product listings, promotional investments, shelf space allocations, rebate terms, and credit conditions. Evaluate and implement strategic growth initiatives such as introducing new stock-keeping units (SKUs), expanding product lines, securing secondary shelf placements, and executing promotional campaigns. The position requires leading and coordinating a dynamic sales team, ensuring alignment with organizational objectives and driving revenue growth. Candidates must possess strong leadership skills, a proven track record in sales management, and the ability to mentor and motivate team members.

in financial analysis or accounting. Proficiency in Microsoft Excel and ERP systems is essential, as is strong analytical and problem-solving abilities. The ideal applicant must demonstrate exceptional attention to detail, effective communication skills, and the capacity to work both independently and collaboratively in a fast-paced environment. Familiarity with GAAP and prior

in budgeting or forecasting are highly advantageous. A Bachelor’s Degree in Business Administration, Marketing, Commerce, Supply Chain, or an equivalent discipline is required. A Master’s Degree in Business Administration or a closely related field provides a significant advantage. Professional certification in Sales, Marketing, Category Management, or the Fast-Moving Consumer Goods (FMCG) sector is highly advantageous. Proficiency in Key Account Management, Trade Marketing, or Commercial Strategy would be considered a valuable asset. With a minimum of seven to ten years of progressive

in fast-moving consumer goods (FMCG) sales, category management, or key account management, the ideal candidate will bring a wealth of strategic insight and operational expertise to the role. Demonstrated success in overseeing Food & Beverage portfolios or fast-moving consumer goods categories. Proven expertise in negotiating with large-scale retail organizations and cultivating enduring buyer partnerships. Proven expertise in developing pricing strategies, designing effective trade promotions, overseeing assortment planning, leading sales teams, and managing field execution initiatives. Proactively cultivates and maintains a diverse skill set, and professional competencies aligned with industry standards, enabling effective performance in dynamic work environments. Demonstrates strong analytical capabilities, meticulous attention to detail, and proficiency in applying technical expertise to complex challenges. Exhibits exceptional communication and interpersonal skills, fostering collaboration and driving productive team outcomes. Adaptable to evolving priorities, this individual efficiently prioritizes tasks, solves problems proactively, and upholds a commitment to continuous learning and professional growth. We possess advanced expertise in channel management and the formulation of strategic commercial initiatives. Proven expertise in managing key accounts and negotiating effectively within retail environments. Demonstrates exceptional proficiency in analytical reasoning and leverages data-driven insights to inform strategic decisions. Demonstrates a solid grasp of pricing strategies, margin analysis, and trade promotion execution. Expertise in conducting comprehensive market research and competitive analysis is essential. Demonstrated expertise in leading sales teams and coordinating collaborative efforts to achieve organizational objectives. Strong commercial insight coupled with sharp business judgment. Exceptional proficiency in communication and adeptness at managing stakeholders are essential. Proven capability to transform data into practical commercial insights that drive informed decision-making and strategic initiatives. Demonstrates a rigorous commitment to disciplined execution within a high-speed FMCG setting, ensuring adherence to processes and timelines. Qualifications BA/BSc/HND , MBA/MSc/MA , Professional Certificate

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