Category Lead Marketing – Hygiene
AI summary
We are hiring a Category Lead – Hygiene to drive marketing strategy and execution for our client's Diaper Category innovation and growth portfolio. This senior-level role requires 5-8 years of FMCG marketing experience, with at least 3 years in brand or category management. Location: Thika / Nairobi, Kenya.
- Drive marketing strategy for Diaper Category innovation and growth portfolio.
- Senior level role requiring 5-8 years FMCG marketing experience.
- Location: Thika / Nairobi, Kenya.
- Salary: KSh 200,000 - 250,000 per month.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSh 200,000 - 250,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, MarketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in ThikaThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Category Lead Marketing – Hygiene evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Kenya employer and the role in Thika.
- Add concrete examples related to sales, retail, Marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- MediumThe employer is not clearly identified in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Category Lead Marketing – Hygiene role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Thika under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Kenya employer before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
Find a Job + + + + Search Category Lead Marketing – Hygiene Kaziweza Limited Marketing & Communications 2 weeks ago Easy apply New Thika Full Time Retail, Fashion & FMCG KSh 200,000 - 250,000 Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary We are looking for a Category Lead – Hygiene to drive the marketing strategy and execution for our client Diaper Category innovation and growth portfolio. Min Qualification: Bachelors
Experience
Location: Kenya Job descriptions &
Level: Senior level
Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant
in FMCG marketing, with at least 3 years in brand or category management • Proven
in the Hygiene, Personal Care, and Home Care categories within the Fast-Moving Consumer Goods (FMCG) industry. • Proven end-to-end
in new product development and successful product launches • Solid understanding of General Trade and Modern Trade dynamics in Kenya and the wider region •
working with well-known brands in Kenya; exposure to the diaper category is an added advantage • Demonstrated ability to manage marketing agencies, budgets, and trade marketing activations • Creative, strategic thinker with the ability to develop innovative and unconventional marketing approaches
in the Hygiene, Personal Care, and Home Care categories within the Fast-Moving Consumer Goods (FMCG) industry. • Exposure to pricing, pack architecture, and portfolio optimisation • Familiarity with SAP (S4HANA), BI dashboards, or marketing analytics tools •
in hygiene, beauty, or wellness-driven categories Log In and Apply Important safety tips Do not make any payment without confirming with the BrighterMonday Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all
Requirements
Job Title: Category Lead Marketing – Hygiene
Location: Thika / Nairobi, Kenya Role Summary We are looking for a Category Lead – Hygiene to drive the marketing strategy and execution for our client Diaper Category innovation and growth portfolio. You will play a critical role in shaping new product development, brand positioning, trade activation, and consumer engagement for Diaper categories across Kenya and regional markets. This role combines strong consumer insight, commercial acumen, and execution excellence, with a particular focus on translating innovation into scalable, profitable brands in competitive FMCG environments. Key
Responsibilities
1. Category Strategy & Planning • Develop and execute the annual category marketing plan for Diaper Category, aligned with growth and profitability targets. • Identify consumer, channel, and innovation opportunities (e.g. hygiene trends, wellness, affordability, pack-price architecture). • Translate consumer and shopper insights into actionable brand, innovation, and trade marketing initiatives. 2. Brand Management & Communication • Lead brand positioning and communication for Diaper Category and emerging brands. • Develop and execute ATL, BTL, and digital campaigns that build awareness, trial, and preference. • Ensure consistent brand storytelling across packaging, advertising, and point-of-sale materials. 3. Trade & Channel Activation • Design and implement trade marketing and in-store activation plans in partnership with Sales and RTM teams. • Work with distributors to ensure visibility, availability, and execution excellence at launch and scale-up stages. • Measure and continuously improve activation ROI and trade spend effectiveness. 4. Innovation & Portfolio Development • Lead and support NPD initiatives from concept validation to launch execution and post-launch performance reviews. • Partner closely with R&D, Supply Chain, Quality, Finance, and Sales to ensure feasibility, readiness, and speed-to-market. • Identify whitespace opportunities for portfolio expansion and line extensions within Personal Care. 5. Data & Performance Management • Track brand health, category share, pricing, and volume KPIs using dashboards and market data. • Use insights to guide portfolio prioritisation, pricing decisions, and marketing investment. • Prepare category performance reports and business reviews for CRT and senior leadership. Ideal Candidate Profile • Bachelor’s degree in Marketing, Business Administration, or a related field • CIM, MBA, or equivalent professional qualification
Preferred Qualifications
- 5–8 years’
- Proven