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Category Lead – Marketing (Hygiene / Beverages / Food & Snacks)

MSVL Group Nairobi Full Time Posted 2026-08-07
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CountyNairobiCityNairobiContractFull TimePosted2026-08-07Close dateNot specifiedExperience5 yearsSourceBrighterMonday KenyaSalaryCompetitive
category leadmarketingFMCGbrand managementtrade activationNairobisenior levelfull timehygienebeveragessalesretail
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AI summary

MSVL Group is hiring an experienced Category Lead – Marketing in Nairobi/Thika to drive strategy and execution across Hygiene, Beverages, and Food & Snacks categories. The role focuses on brand management, trade activation, innovation, and performance management within FMCG. Competitive salary offered for senior marketing professionals.

  • Senior FMCG marketing role covering multiple fast-moving consumer categories
  • Focus on brand strategy, trade activation, and consumer engagement
  • Requires 5–8 years experience including brand or category management
  • CIM or MBA qualification is an added advantage
  • Location is Nairobi/Thika with competitive salary

AI job guide

Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.

AI salary guide

Source salary available

The source lists Competitive. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.

Can you qualify for this role?

  • Required5+ years of relevant experienceThe job post includes a minimum experience signal.
  • RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
  • PreferredPractical evidence in sales, retail, Marketing & CommunicationsThe tags and summary point to skills connected with this role.
  • RequiredAvailability to work in NairobiThe vacancy is associated with this location.
  • UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.

Documents to prepare

  • Likely requiredUpdated CV
  • Role specificCover letter or short employer message
  • OptionalProfessional references
  • Role specificAcademic or professional certificates
  • VerifyID or passport only after verifying the employer

Application tips for this job

  • Place your strongest Category Lead – Marketing (Hygiene / Beverages / Food & Snacks) evidence in the first half of your CV.
  • In your cover letter or employer message, connect your experience to MSVL Group and the role in Nairobi.
  • Add concrete examples related to sales, retail, Marketing & Communications, ideally with measurable outcomes or clear responsibilities.
  • Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
  • Confirm the deadline, interview location and employer contact before sharing personal documents.

Source and safety check

  • BrighterMonday Kenya
  • Original source link available
  • Application method is clear
  • Deadline not specified
  • No major risk signal was detected in the captured text.

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Interview preparation

  • What experience makes you a strong fit for this Category Lead – Marketing (Hygiene / Beverages / Food & Snacks) role in sales, retail?
  • How have you handled responsibilities similar to those in this job post?
  • Are you available to work in Nairobi under the listed contract or schedule?
  • Prepare examples with clear responsibilities, tools used and measurable outcomes.
  • Review the source and research MSVL Group before the interview.

Ask what the first priorities will be in the role and how success will be measured.

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Original source description

  • Category Lead – Marketing (Hygiene / Beverages / Food & Snacks)
  • MSVL Group
  • Marketing & Communications
  • 3 weeks ago
  • Easy apply
  • New
  • Nairobi
  • Full Time
  • Retail, Fashion & FMCG
  • Confidential
  • Share link
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  • Job summary
  • We are urgently seeking an experienced and results-driven Category Lead – Marketing to lead the marketing strategy and execution for our Hygiene, Beverages, and Food & Snacks categories.
  • Min Qualification:
  • Bachelors

Experience

  • Level:
  • Senior level
  • Length:
  • 6 years
  • Language Requirement:
  • English
  • Working Hours:
  • Full Time - 8 to 5
  • Applicant
  • Location:
  • Kenya
  • Job descriptions &
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Professional qualifications such as
  • CIM
  • or an
  • MBA
  • will be an added advantage.
  • 5–8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management.
  • Proven
  • in the Hygiene, Beverages, or Food & Snacks sectors is highly desirable.
  • Strong understanding of traditional and modern trade channels.
  • Demonstrated ability to develop and execute successful marketing strategies and trade activation programs.
  • managing marketing budgets, external agencies, and cross-functional projects.
  • Excellent analytical, communication, and stakeholder management skills.
  • Key
  • across all touchpoints.
  • Trade & Channel Activation
  • Design and implement effective in-store and channel activation programs in collaboration with the Sales and Route-to-Market (RTM) teams.
  • Partner with distributors to drive product visibility, availability, and sales performance across key channels.
  • Evaluate and optimize the return on investment (ROI) of trade marketing activities.
  • Innovation & Portfolio Development
  • Support new product development and portfolio expansion based on consumer insights and market opportunities.
  • Collaborate with R&D, Supply Chain, and Sales teams to ensure successful product launches and post-launch performance.
  • Performance & Data Management
  • Monitor category performance, market share, brand health, and key commercial KPIs.
  • Leverage market intelligence and consumer insights to optimize pricing, promotions, and marketing investments.
  • Prepare periodic business reviews and performance reports for senior management.
  • in pricing strategy and portfolio management for mass-market FMCG products.
  • Knowledge of Business Intelligence (BI) tools, digital marketing platforms, and SAP S/4HANA.
  • Strong project management and commercial decision-making capabilities.
  • If you are a strategic and commercially driven
  • Marketing professional
  • with a passion for building leading FMCG brands, please send your cv to jobs@msvlgroup.com
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  • Do not make any payment without confirming with the BrighterMonday Customer Support Team.
  • If you think this advert is not genuine, please report it via the Report Job link below.
  • Report Job

Requirements

  • Position:
  • Category Lead –
  • Marketing (Hygiene / Beverages / Food & Snacks)
  • Location:
  • Nairobi / Thika,
  • Industry
  • : FMCG
  • Gender
  • : Any
  • Citizen
  • : Kenyan locals
  • Salary
  • : Competitive
  • Who should apply:
  • This opportunity is
  • strictly for experienced Marketing professionals
  • .
  • The successful candidate will be responsible for driving category growth, strengthening brand positioning, leading trade activation initiatives, and enhancing consumer engagement to achieve business objectives across Kenya and regional Markets.
  • This role requires a strategic marketer with strong commercial acumen, analytical capabilities, and a deep understanding of FMCG consumer and trade dynamics.
  • Qualifications &

Responsibilities

  • Category Strategy & Planning
  • Develop and execute annual category marketing plans aligned with business growth and profitability objectives.
  • Identify consumer, channel, and market growth opportunities, including pack-price architecture, innovation, and geographic expansion.
  • Translate consumer and shopper insights into actionable marketing and trade initiatives.
  • Brand Management & Communications
  • Lead brand positioning and marketing communications for flagship brands.
  • Develop and execute Above-the-Line (ATL), Below-the-Line (BTL), and digital marketing campaigns to strengthen brand equity and market share.
  • Ensure consistency in brand messaging, packaging, and consumer

Preferred Qualifications

Skills

Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-08-11.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.