Category Lead – Marketing (Food & Snacks)
AI summary
Kaziweza Limited is hiring a Category Lead – Marketing (Food & Snacks) in Thika, Kiambu County, to lead marketing strategy and execution for a portfolio covering noodles, cereals, and snacks. The role covers category strategy, brand management, trade activation, innovation, and performance management across Kenya and regional markets. This is a full-time FMCG marketing position suited to a commercially driven marketer with strong food and snacks experience.
- Lead marketing strategy for noodles, cereals, and snacks portfolio
- Own annual marketing plan, brand positioning, and 360° campaigns
- Drive trade activation across General Trade, Modern Trade, and Institutional channels
- Support New Product Development from concept to commercialization
- Use analytics and BI dashboards to guide pricing, portfolio, and investment decisions
- Full-time role based in Thika, Kiambu County
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSh 250,000 - 300,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, entregadorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in ThikaThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Category Lead – Marketing (Food & Snacks) evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Kaziweza Limited and the role in Thika.
- Add concrete examples related to sales, retail, entregador, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Category Lead – Marketing (Food & Snacks) role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Thika under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Kaziweza Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Our client is seeking a Category Lead – Marketing (Food & Snacks) to drive the marketing strategy and execution for a fast-growing portfolio that includes noodles, cereals, and snacks.
The successful candidate will play a leading role in shaping portfolio strategy, brand positioning, trade activation, and consumer engagement across Kenya and regional markets. This role requires a commercially driven marketer with creativity and a deep understanding of evolving food trends, consumer lifestyles, and shopper behavior across both value and convenience-driven categories.
Candidates must have relevant FMCG marketing and category experience, with strong exposure to the Food & Snacks sector. Direct
Experience
- Strong understanding of Kenya's General Trade and Modern Trade landscape, with exposure to East African markets.
- Demonstrated ability to manage agencies, marketing budgets, and promotional campaigns.
- Strong analytical, commercial, and execution skills.
- Exposure to digital marketing, influencer campaigns, and consumer engagement programs.
- Familiarity with SAP S/4HANA, BI dashboards, or marketing analytics tools.
- Delivery of an insight-led category marketing strategy that drives profitable growth.
- Increased household penetration and purchase frequency across key food categories.
- Strong and consistent brand visibility across consumer touchpoints.
- Improved brand awareness, trial, loyalty, and repeat purchase metrics.
- Sustainable growth in category sales, market share, and profitability.
- Demonstrate integrity and accountability in decision-making.
- Collaborate effectively across cross-functional teams.
- Bring an innovative mindset while maintaining strong execution discipline.
- Thrive in fast-paced, results-oriented environments.
- Take ownership of initiatives that deliver measurable business impact.
Responsibilities
- Develop and execute the annual marketing plan for the Food & Snacks portfolio, aligned with growth and profitability objectives.
- Identify consumer and channel opportunities across noodles, cereals, and snack categories to drive penetration and purchase frequency.
- Translate consumer insights and market trends—including nutrition, convenience, youth snacking, and affordability—into actionable marketing initiatives.
- Build long-term category growth strategies supported by data and market intelligence.
- Lead brand positioning, messaging, and campaign execution across the food portfolio.
- Develop and execute integrated 360° marketing campaigns spanning ATL, digital, social media, in-store activations, and PR.
- Ensure consistent brand communication across packaging, advertising, and promotional activities.
- Partner with creative and media agencies to deliver impactful campaigns that strengthen brand equity.
- Design and execute trade marketing programs that improve visibility, conversion, and distribution across key channels.
- Collaborate closely with Sales and Route-to-Market teams to ensure effective execution across General Trade, Modern Trade, and Institutional channels.
- Monitor promotional performance and optimize trade investments based on measurable ROI.
- Support retailer engagement initiatives that strengthen in-store presence and shopper experience.
- Support New Product Development (NPD) from concept creation through commercialization.
- Work closely with R&D, Supply Chain, and Sales to ensure successful product launches.
- Contribute to packaging innovation and product differentiation initiatives.
- Conduct post-launch evaluations and recommend improvements to strengthen future innovation pipelines.
- Monitor category performance using brand health metrics, sales performance, market share, profitability, and consumer insights.
- Use analytics to guide pricing, portfolio optimization, and marketing investment decisions.
- Prepare quarterly business reviews and performance reports for senior leadership.
- Leverage BI dashboards and market data to identify growth opportunities.
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- CIM qualification or MBA is an added advantage.
- Proven
Preferred Qualifications
• Candidates must have relevant FMCG marketing and category experience, with strong exposure to the Food & Snacks sector. Direct