Category Lead – Marketing (Beverages)
AI summary
BIDCO Africa is hiring a Category Lead – Marketing (Beverages) based in Ruiru, Kenya. The role leads marketing strategy, brand management, trade activation, and new product development for the beverage category. A Bachelor's degree and 5–8 years of FMCG marketing experience are required.
- Lead marketing strategy and annual plans for BIDCO's beverage category
- Manage brand positioning, 360° campaigns, and trade activations across GT, MT and HoReCa
- Support new product development and track category performance with data
- Bachelor's degree in Marketing or Business Administration required; CIM or MBA preferred
- 5–8 years FMCG marketing experience, including 3+ years in category management
- Based in Ruiru with on-site work; deadline 30/09/2026
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Open. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, Marketing, Category ManagementThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Category Lead – Marketing (Beverages) evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to BIDCO and the role in Not specified.
- Add concrete examples related to sales, Marketing, Category Management, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Corporate Staffing Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-09-30.
Source and safety check
- Corporate Staffing Kenya
- Original source link available
- Application method is clear
- Deadline is available: 2026-09-30
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Category Lead – Marketing (Beverages) role in sales, Marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research BIDCO before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
Job Title: Category Lead – Marketing (Beverages)
Date Posted: 15/09/2026
Job Type: Full Time
Job Level: Management
Employer: BIDCO
Industry: Sales & Marketing
Salary: Open
Location: Ruiru
Country: Kenya
Deadline: 30/09/2026
Sales & Marketing Jobs, BIDCO Jobs. Responsible for leading marketing strategy for food and snacks, managing brands, developing campaigns, driving trade activations, supporting new product development, and tracking category performance. Requires a Bachelor’s degree in Marketing, Business Administration, or a related field, with 5–8 years of FMCG marketing experience. The position is based in Ruiru and requires on-site work.
About BIDCO
BIDCO Africa is one of East Africa’s leading FMCG companies, manufacturing and marketing a diverse portfolio in beverages, edible oils & fats, food, personal care, home care, and animal feeds. With deep Kenyan roots and bold regional ambitions, we are transforming into a more agile, consumer-led, and digitally enabled business.
Key
Responsibilities
- Category Strategy & Planning
- : Develop and execute the annual marketing plan, identify growth opportunities and turn insights into action.
- Brand Management & Communication
- : Build strong brand positioning, run 360° campaigns and ensure consistent messaging across all touchpoints.
- Trade & Channel Activation
- : Boost visibility, conversion and distribution across GT, MT and HoReCa.
- Innovation & Portfolio Development
- : Bring new ideas to life and grow the beverage portfolio.
- Data & Performance Management
- : Monitor category performance, guide investment and prepare business reviews.
- Qualifications
Education
Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.
Experience
- 5–8 years in FMCG marketing, with at least 3 years in beverage, food or related category management roles.
- Digital & influencer marketing
- SAP (S4HANA), BI dashboards or analytics tools
Preferred Qualifications
Beverage industry