Category Lead – Food & Snacks
AI summary
NFT Consult is hiring a Category Lead – Food & Snacks to drive marketing strategy for a top East African FMCG company’s noodles, cereals, and snacks portfolio. The role covers category planning, brand management, trade activation, innovation, and performance tracking. The position is full-time in Nairobi, targeting senior marketers with FMCG experience.
- Senior FMCG marketing role focused on food and snacks category growth
- Covers brand strategy, trade activation, innovation, and performance management
- Salary range KSh 250,000 – 300,000
- Requires 5–8 years’ experience, including food or snacks category roles
- Bachelor’s degree required; CIM or MBA preferred
- Full-time role based in Nairobi, Kenya
AI job guide
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AI salary guide
Source salary availableThe source lists KSh 250,000 - 300,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, Marketing, Brand ManagementThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Category Lead – Food & Snacks evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to NFT Consult and the role in Nairobi.
- Add concrete examples related to sales, Marketing, Brand Management, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
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- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Category Lead – Food & Snacks role in sales, Marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research NFT Consult before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Category Lead – Food & Snacks
NFT Consult
Marketing & Communications
Yesterday
Easy apply
New
Nairobi
Full Time
Manufacturing & Warehousing
KSh
250,000 - 300,000
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Job summary
We are seeking a Category Lead – Food & Snacks to drive the marketing strategy for a top East African FMCG company’s growing portfolio of noodles, cereals, and snacks. You will lead brand positioning, trade activation, and regional consumer engagement. Ideal candidates are creative, commercial marketers expert in food trends and shopper behaviour.
Min Qualification:
Bachelors
Experience
- Level:
- Senior level
- Length:
- 5 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Kenya
- Job descriptions &
- • 5–8 years in FMCG marketing, with at least 3 years in food, snacks, or similar category management roles.
- • Proven
- managing brands targeting youth, family, and mass-market segments.
- • Strong understanding of both traditional and modern trade in Kenya and East Africa.
- • Analytical thinker with creative problem-solving and execution discipline.
- •
- managing agencies, budgets, and promotional programs.
- with NPD, flavor innovation, and packaging design for food/snack brands.
- Exposure to digital and influencer marketing campaigns.
- Familiarity with SAP (S4HANA), BI dashboards, or marketing analytics tools.
- What Success Looks Like
- A clear, insight-led category marketing plan delivering profitable growth.
- Increased household penetration and consumption frequency across subcategories.
- Strong, consistent brand communication and visibility across touchpoints.
- Improved brand preference, trial, and repeat purchase metrics.
- Sustained growth in category sales and profitability.
- Cultural Fit
- You lead with integrity, collaborate across teams, and challenge the status quo through innovation.
- You’re hands-on and thrive in fast-paced environments.
- You focus on impact — marketing that drives real business growth, not just visibility.
- You think like an owner and act like a builder.
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Requirements
Key
Responsibilities
- Category Strategy & Planning
- Develop and execute the annual marketing plan for the Food & Snacks portfolio, aligned to growth and profitability targets.
- Identify consumer and channel opportunities across subcategories (noodles, cereals, snacks) to drive penetration and frequency.
- Translate consumer insights and category trends (nutrition, convenience, youth snacking, affordability) into actionable marketing initiatives.
- Brand Management & Communication
- Lead brand positioning, communication, and innovation storytelling for brands such as Noodies, Shapies, Fillows, Elbbin & Nibble (and other emerging products).
- Build and execute 360° marketing campaigns (ATL, digital, in-store) that drive awareness, trial, and loyalty.
- Ensure cohesive messaging across packaging, advertising, and promotions to strengthen brand identity.
- Trade & Channel Activation
- Design and implement trade activation plans that drive visibility, conversion, and distribution for core and new products.
- Partner with sales and RTM teams to ensure flawless execution of promotions across general trade, modern trade, and institutional channels.
- Measure activation ROI and continuously optimize channel investments.
- Innovation & Portfolio Development
- Support innovation projects — from concept development and packaging design to launch execution.
- Work with R&D, Supply Chain, and Sales to ensure launches are commercially viable and meet consumer needs.
- Lead post-launch reviews and performance tracking to refine the innovation pipeline.
- Data & Performance Management
- • Track category performance (brand health, volume, share, and profitability) using dashboards and
- external data.
- • Use insights to guide pricing, portfolio prioritization, and marketing investment.
- • Prepare quarterly category reviews and business updates for leadership.
- Ideal Candidate Profile
Education
• Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.